Cuadernos de Gestion
Scope & Guideline
Catalyzing Dialogue Between Theory and Practice
Introduction
Aims and Scopes
- Entrepreneurship and Innovation:
The journal extensively covers topics related to entrepreneurship, particularly in the context of emerging economies and the gig economy, focusing on factors influencing entrepreneurial behavior and innovation practices. - Sustainability and Corporate Social Responsibility (CSR):
A significant portion of the research explores sustainability practices, CSR, and the impact of business activities on sustainable development goals (SDGs), emphasizing the role of businesses in promoting environmental stewardship. - Digital Transformation and Technology:
The journal examines the implications of digitalization and Industry 4.0 technologies on business models and consumer behavior, highlighting the intersection of technology and management. - Consumer Behavior and Marketing:
Research in this area delves into consumer attitudes, preferences, and behaviors, particularly in relation to sustainability and digital marketing strategies, providing insights into effective marketing practices. - Methodological Innovations:
Cuadernos de Gestion incorporates advanced methodologies, including machine learning and bibliometric analyses, to enhance the rigor of research findings and support evidence-based management practices.
Trending and Emerging
- Generative AI and Consumer Analytics:
Recent publications indicate a growing interest in the application of generative AI in analyzing consumer behavior, highlighting the relevance of advanced technologies in understanding market dynamics. - Gig Economy and Entrepreneurial Dynamics:
The gig economy is emerging as a significant area of research, exploring how flexible work arrangements influence entrepreneurial activities, motivations, and economic contributions of gig workers. - Sustainable Development Goals (SDGs) and Corporate Reporting:
There is an increasing focus on how businesses align their practices with the SDGs, particularly through non-financial reporting and CSR initiatives, reflecting a broader trend towards accountability and transparency. - Impact of Technology on Business Models:
The intersection of digital transformation and business model innovation is gaining prominence, with studies investigating how businesses adapt to technological disruptions and leverage digital tools for competitive advantage. - Social Media Influence on Consumer Behavior:
Research is increasingly exploring the role of social media influencers and their impact on consumer purchasing decisions, indicating a shift towards understanding modern marketing dynamics in the digital age.
Declining or Waning
- Traditional Marketing Strategies:
There has been a noticeable decrease in publications focusing on traditional marketing strategies, as research increasingly shifts towards digital marketing and consumer engagement through social media. - Purely Financial Analysis:
Research centered solely on financial metrics and analysis without considering broader socio-economic or environmental impacts is becoming less common, indicating a trend towards integrating financial studies with sustainability and ethical considerations. - Generalized Leadership Studies:
While leadership remains a relevant topic, studies that do not incorporate contemporary challenges such as digital transformation or sustainability are less frequently published, as the focus shifts towards more complex and contextualized leadership frameworks.
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