Market-Trziste

Scope & Guideline

Advancing Knowledge in Economics and Marketing

Introduction

Welcome to the Market-Trziste information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Market-Trziste, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0353-4790
PublisherCROMAR
Support Open AccessYes
CountryCroatia
TypeJournal
Convergefrom 2011 to 2024
AbbreviationMARK-TRZ / Mark.-Trz.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressCROMAR, TRZISTE 00000, CROATIA

Aims and Scopes

The journal 'Market-Trziste' focuses on a diverse range of topics within the field of marketing, consumer behavior, and business strategies. It aims to provide a platform for innovative research that bridges theoretical frameworks and practical applications in the marketplace.
  1. Consumer Behavior Analysis:
    Investigates the psychological, social, and emotional factors influencing consumer decision-making and purchasing intentions in various contexts.
  2. Digital Marketing Strategies:
    Explores the impact of digital channels and technologies on marketing effectiveness, including social media, influencer marketing, and online sales optimization.
  3. Brand Management and Activism:
    Examines how brands position themselves in the market, engage in social issues, and build brand equity through various marketing strategies.
  4. Market Research Methodologies:
    Utilizes qualitative and quantitative research methods to analyze market trends, consumer preferences, and the effectiveness of marketing strategies.
  5. Crisis Management and Adaptation:
    Studies the role of leadership and strategic responses during market crises, highlighting how businesses can adapt and thrive under challenging conditions.
  6. Sustainability and Ethical Marketing:
    Addresses the growing importance of sustainability and ethical considerations in marketing practices and consumer choices.
Recent publications in 'Market-Trziste' highlight emerging themes that reflect the evolving landscape of marketing research. These trends indicate areas of growing interest and their potential implications for future research.
  1. Influencer Marketing Research:
    The exploration of influencer marketing is gaining traction, focusing on its effectiveness, challenges, and the evolving role of social media influencers in shaping consumer perceptions.
  2. Crisis-Driven Market Dynamics:
    Research is increasingly focusing on how crises, such as the COVID-19 pandemic, affect consumer behavior, business strategies, and market dynamics, highlighting the need for adaptable marketing approaches.
  3. Sustainability in Marketing:
    There is a notable increase in studies addressing sustainability and ethical marketing practices, reflecting consumers' growing demand for responsible business practices.
  4. Integration of Technology in Marketing:
    Emerging themes include the use of advanced technologies like machine learning and AI in marketing strategies, which are reshaping data-driven decision-making and customer engagement.
  5. Qualitative Insights into Consumer Experience:
    A trend towards qualitative research methods that delve deeper into consumer experiences and perceptions, particularly in the context of design thinking and empathetic marketing.

Declining or Waning

While 'Market-Trziste' has consistently covered a wide array of marketing topics, certain themes are experiencing a decline in emphasis. These waning scopes suggest a shift in research focus or changing relevance in the marketing landscape.
  1. Traditional Advertising Effectiveness:
    Research on the effectiveness of traditional advertising methods, such as television and print ads, is becoming less prominent as digital channels gain more attention and relevance.
  2. Static Market Segmentation Models:
    There appears to be a decrease in studies focusing on rigid, traditional market segmentation approaches, with more emphasis shifting towards dynamic and data-driven segmentation techniques.
  3. Consumer Loyalty Programs:
    The exploration of traditional consumer loyalty programs is declining, possibly due to the rise of more innovative engagement strategies that prioritize customer experience over mere transactional loyalty.

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