Market-Trziste
Scope & Guideline
Transforming Ideas into Impactful Knowledge
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
Investigates the psychological, social, and emotional factors influencing consumer decision-making and purchasing intentions in various contexts. - Digital Marketing Strategies:
Explores the impact of digital channels and technologies on marketing effectiveness, including social media, influencer marketing, and online sales optimization. - Brand Management and Activism:
Examines how brands position themselves in the market, engage in social issues, and build brand equity through various marketing strategies. - Market Research Methodologies:
Utilizes qualitative and quantitative research methods to analyze market trends, consumer preferences, and the effectiveness of marketing strategies. - Crisis Management and Adaptation:
Studies the role of leadership and strategic responses during market crises, highlighting how businesses can adapt and thrive under challenging conditions. - Sustainability and Ethical Marketing:
Addresses the growing importance of sustainability and ethical considerations in marketing practices and consumer choices.
Trending and Emerging
- Influencer Marketing Research:
The exploration of influencer marketing is gaining traction, focusing on its effectiveness, challenges, and the evolving role of social media influencers in shaping consumer perceptions. - Crisis-Driven Market Dynamics:
Research is increasingly focusing on how crises, such as the COVID-19 pandemic, affect consumer behavior, business strategies, and market dynamics, highlighting the need for adaptable marketing approaches. - Sustainability in Marketing:
There is a notable increase in studies addressing sustainability and ethical marketing practices, reflecting consumers' growing demand for responsible business practices. - Integration of Technology in Marketing:
Emerging themes include the use of advanced technologies like machine learning and AI in marketing strategies, which are reshaping data-driven decision-making and customer engagement. - Qualitative Insights into Consumer Experience:
A trend towards qualitative research methods that delve deeper into consumer experiences and perceptions, particularly in the context of design thinking and empathetic marketing.
Declining or Waning
- Traditional Advertising Effectiveness:
Research on the effectiveness of traditional advertising methods, such as television and print ads, is becoming less prominent as digital channels gain more attention and relevance. - Static Market Segmentation Models:
There appears to be a decrease in studies focusing on rigid, traditional market segmentation approaches, with more emphasis shifting towards dynamic and data-driven segmentation techniques. - Consumer Loyalty Programs:
The exploration of traditional consumer loyalty programs is declining, possibly due to the rise of more innovative engagement strategies that prioritize customer experience over mere transactional loyalty.
Similar Journals
Journal of Financial Services Marketing
Navigating the Future of Finance and MarketingThe Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.
JOURNAL OF CONSUMER RESEARCH
Empowering scholars with cutting-edge consumer research.Journal of Consumer Research, published by Oxford University Press Inc, stands as a premier academic platform for the dissemination of cutting-edge research in the fields of consumer behavior, marketing, anthropology, and economics. With its robust impact reflected in its Q1 categorization across multiple disciplines, including Business and International Management and Economics and Econometrics, this journal is recognized for its significant contribution to the understanding of consumer dynamics and market strategies, ranking in the top percentiles within its categories. The journal's rigorous peer-review process ensures that only high-quality studies are featured, making it an essential resource for researchers, practitioners, and students seeking in-depth insights into consumer trends and market performance. Though it does not currently offer Open Access options, it consistently draws submissions that advance theoretical and practical knowledge in consumer research, inviting a global readership to engage with its wealth of scholarly articles spanning from 1977 to the present, and fostering a community dedicated to exploring the complexities of consumer interactions.
JOURNAL OF CONSUMER MARKETING
Innovating Strategies for a Changing Marketplace.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
QME-Quantitative Marketing and Economics
Transforming Data into Strategic InsightsQME-Quantitative Marketing and Economics is a prestigious academic journal published by Springer, dedicated to advancing the interdisciplinary fields of marketing and economics through rigorous quantitative research. With its ISSN 1570-7156 and E-ISSN 1573-711X, this journal holds a distinguished position as it has been classified in the Q1 quartile in both Economics, Econometrics and Finance (miscellaneous) and Marketing categories for 2023. Operating from the Netherlands, the journal encourages the dissemination of innovative methodologies and empirical findings that address contemporary challenges in these fields, impacting both scholarly discourse and practical applications. Although it currently does not offer open access options, research published in QME is widely acknowledged for its contribution to theory and practice, making significant strides in both academic and industry settings. Researchers, professionals, and students will find this journal a crucial source of insights and a platform for influential discourse in marketing and economic analysis.
MARKETING LETTERS
Pioneering insights for a dynamic marketing landscape.MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.
Management & Marketing
Advancing Knowledge for Tomorrow's Business LeadersManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
INTERNATIONAL MARKETING REVIEW
Pioneering research at the intersection of business and culture.INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.
Journal of Strategic Marketing
Driving Strategic Marketing Forward with Rigorous ResearchJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
Marketing Intelligence & Planning
Exploring Innovations in Marketing StrategyMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
JOURNAL OF MARKETING
Shaping Marketing Strategies with Scholarly Excellence.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.