Electronic Markets
Scope & Guideline
Charting New Territories in Digital Market Analysis
Introduction
Aims and Scopes
- Digital Marketplaces and Platforms:
Research on the design, functionality, and evolution of digital marketplaces, including their impact on buyer-seller interactions, market structure, and competitive dynamics. - Data Governance and Sovereignty:
Exploration of data sharing practices, data sovereignty, and the ethical implications of data usage in digital markets, emphasizing user privacy and regulatory frameworks. - Emerging Technologies in Commerce:
Investigations into the use of artificial intelligence, blockchain, and IoT in transforming traditional business models and creating new market opportunities. - Consumer Behavior in Digital Contexts:
Analysis of consumer engagement, trust, and behavior in online environments, particularly in relation to e-commerce, social media, and digital advertising. - Sustainability and Social Responsibility:
Research addressing the intersection of electronic markets with environmental, social, and governance (ESG) practices, focusing on sustainable business models and ethical market behaviors.
Trending and Emerging
- Cryptocurrency and Decentralized Finance (DeFi):
There is a growing focus on the implications of cryptocurrencies and DeFi systems, exploring their impact on traditional finance, market quality, and user engagement. - AI and Machine Learning in Business:
Research pertaining to the application of AI and machine learning technologies in enhancing customer service, personalization, and operational efficiency is on the rise. - Metaverse and Virtual Economies:
Emerging studies on the metaverse as a new frontier for digital commerce, examining its potential to reshape consumer interactions and business models. - Data Intermediation and Analytics:
Increased attention is being directed towards data intermediaries and the role of analytics in facilitating data-driven decision-making in electronic markets. - Sustainability in Digital Business Models:
Research on integrating sustainability practices into digital business models is gaining traction, reflecting a broader societal shift towards responsible consumption and corporate social responsibility.
Declining or Waning
- Traditional Retail Models:
Research focusing on conventional retail practices and their adaptation to digital environments has seen a decline, as the focus shifts towards more innovative and disruptive business models. - Basic E-commerce Strategies:
Studies centered around fundamental e-commerce strategies without integration of advanced technologies or consumer behavior insights are becoming less frequent. - Offline Marketing Techniques:
With the growing emphasis on digital marketing and online customer engagement, research on traditional offline marketing strategies is waning. - General AI Applications:
While AI remains a core focus, the broader discussions around generic AI applications without specific context or industry relevance are decreasing in favor of more tailored, industry-specific studies.
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