Electronic Markets

Scope & Guideline

Pioneering Research for a Digital Economy

Introduction

Welcome to the Electronic Markets information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Electronic Markets, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1019-6781
PublisherSPRINGER HEIDELBERG
Support Open AccessNo
CountryGermany
TypeJournal
Convergefrom 2009 to 2024
AbbreviationELECTRON MARK / Electron. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressTIERGARTENSTRASSE 17, D-69121 HEIDELBERG, GERMANY

Aims and Scopes

The journal 'Electronic Markets' focuses on the intersection of digital technologies and market dynamics, exploring how electronic platforms and digital innovations impact markets, consumer behavior, and business models. Its research encompasses a broad range of topics related to electronic marketplaces, digital finance, and the integration of emerging technologies in commerce.
  1. Digital Marketplaces and Platforms:
    Research on the design, functionality, and evolution of digital marketplaces, including their impact on buyer-seller interactions, market structure, and competitive dynamics.
  2. Data Governance and Sovereignty:
    Exploration of data sharing practices, data sovereignty, and the ethical implications of data usage in digital markets, emphasizing user privacy and regulatory frameworks.
  3. Emerging Technologies in Commerce:
    Investigations into the use of artificial intelligence, blockchain, and IoT in transforming traditional business models and creating new market opportunities.
  4. Consumer Behavior in Digital Contexts:
    Analysis of consumer engagement, trust, and behavior in online environments, particularly in relation to e-commerce, social media, and digital advertising.
  5. Sustainability and Social Responsibility:
    Research addressing the intersection of electronic markets with environmental, social, and governance (ESG) practices, focusing on sustainable business models and ethical market behaviors.
The journal is witnessing a rise in interest towards certain themes that align with current technological advancements and market dynamics. These emerging topics reflect the evolving landscape of electronic markets and the increasing complexity of digital interactions.
  1. Cryptocurrency and Decentralized Finance (DeFi):
    There is a growing focus on the implications of cryptocurrencies and DeFi systems, exploring their impact on traditional finance, market quality, and user engagement.
  2. AI and Machine Learning in Business:
    Research pertaining to the application of AI and machine learning technologies in enhancing customer service, personalization, and operational efficiency is on the rise.
  3. Metaverse and Virtual Economies:
    Emerging studies on the metaverse as a new frontier for digital commerce, examining its potential to reshape consumer interactions and business models.
  4. Data Intermediation and Analytics:
    Increased attention is being directed towards data intermediaries and the role of analytics in facilitating data-driven decision-making in electronic markets.
  5. Sustainability in Digital Business Models:
    Research on integrating sustainability practices into digital business models is gaining traction, reflecting a broader societal shift towards responsible consumption and corporate social responsibility.

Declining or Waning

As the field of electronic markets evolves, certain themes appear to be losing prominence in recent publications. This decline may reflect shifting research interests or advancements in technology that render previous topics less relevant.
  1. Traditional Retail Models:
    Research focusing on conventional retail practices and their adaptation to digital environments has seen a decline, as the focus shifts towards more innovative and disruptive business models.
  2. Basic E-commerce Strategies:
    Studies centered around fundamental e-commerce strategies without integration of advanced technologies or consumer behavior insights are becoming less frequent.
  3. Offline Marketing Techniques:
    With the growing emphasis on digital marketing and online customer engagement, research on traditional offline marketing strategies is waning.
  4. General AI Applications:
    While AI remains a core focus, the broader discussions around generic AI applications without specific context or industry relevance are decreasing in favor of more tailored, industry-specific studies.

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