Journal of International Consumer Marketing

Scope & Guideline

Connecting Theory and Practice in Consumer Marketing

Introduction

Delve into the academic richness of Journal of International Consumer Marketing with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN0896-1530
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1988 to 1993, from 1995 to 2024
AbbreviationJ INT CONSUM MARK / J. Int. Consum. Mark.
Frequency5 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of International Consumer Marketing is dedicated to advancing the understanding of consumer behavior across cultural contexts. It aims to explore the dynamics of marketing strategies and consumer responses in an increasingly globalized world, focusing on how cultural, social, and economic factors influence consumer choices and marketing effectiveness.
  1. Cross-Cultural Consumer Behavior:
    Investigates how cultural differences shape consumer preferences, purchasing decisions, and brand perceptions, emphasizing the need for marketers to adapt strategies to diverse cultural contexts.
  2. Sustainable Consumption Practices:
    Explores the growing importance of sustainability in consumer choices, including the impact of ethical consumption, green marketing, and social responsibility on consumer behavior.
  3. Digital Marketing Dynamics:
    Examines the role of digital platforms and social media in influencing consumer behavior, including the effectiveness of influencers, online advertising, and e-commerce strategies.
  4. Emerging Markets Focus:
    Highlights consumer behavior trends in emerging economies, addressing unique challenges and opportunities for marketers operating in these regions.
  5. Consumer Identity and Ethnocentrism:
    Studies how consumer identities, including nationalism and globalism, affect brand loyalty and purchasing behavior, particularly in cross-border contexts.
The Journal of International Consumer Marketing has identified several trending and emerging themes that reflect the evolving landscape of consumer behavior and marketing strategies. These themes indicate a response to contemporary issues and innovations in the field.
  1. Influence of Social Media and Digital Platforms:
    An increasing number of studies are focusing on how social media and digital marketing strategies impact consumer behavior, particularly regarding influencer marketing and online engagement.
  2. Sustainability and Ethical Consumption:
    Research is increasingly centered on sustainable consumption and the ethical implications of consumer choices, reflecting a broader societal shift towards environmental consciousness.
  3. Cultural Adaptation in Marketing:
    There is a growing interest in how brands adapt their messaging and strategies to resonate with diverse cultural audiences, highlighting the importance of cultural sensitivity in global marketing.
  4. Post-Pandemic Consumer Behavior:
    The impact of the COVID-19 pandemic on consumer behavior is a hot topic, with researchers exploring shifts in shopping habits, preferences for local versus international brands, and changes in consumer priorities.
  5. Consumer Experience and Engagement:
    Emerging studies emphasize the importance of consumer experience and engagement in marketing strategies, focusing on how to create meaningful interactions with consumers across various touchpoints.

Declining or Waning

While the Journal of International Consumer Marketing has maintained a robust focus on various themes, some areas have shown a decline in prominence in recent publications. This section highlights these waning themes, indicating a shift in research priorities.
  1. Traditional Marketing Models:
    The emphasis on classic marketing frameworks and models appears to be diminishing as researchers shift towards more contemporary approaches that incorporate digital and cultural influences.
  2. Generalized Consumer Behavior Studies:
    There is a noticeable decline in studies that take a one-size-fits-all approach to consumer behavior, with a growing preference for nuanced, culturally specific analyses instead.
  3. Static Brand Management Strategies:
    Research on static brand management practices, which do not account for the dynamic nature of consumer preferences and market conditions, is becoming less relevant in light of evolving marketing practices.

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