INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Scope & Guideline

Pioneering Research for a Digital Marketplace

Introduction

Delve into the academic richness of INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1086-4415
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1996 to 2024
AbbreviationINT J ELECTRON COMM / Int. J. Electron. Commer.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The International Journal of Electronic Commerce (IJEC) aims to advance the understanding of electronic commerce through empirical research, theoretical analysis, and innovative methodologies. The journal covers a wide range of topics related to e-commerce, with a consistent focus on the interplay between technology, consumer behavior, and market dynamics.
  1. Consumer Behavior in Online Environments:
    Research focuses on understanding how consumers interact within digital marketplaces, including their buying intentions, the impact of online reviews, and the psychological factors influencing their purchasing decisions.
  2. Platform Dynamics and Business Models:
    Exploration of various e-commerce platforms and their operational strategies, including the effects of platform design, pricing strategies, and the dynamics of two-sided markets.
  3. Technological Innovations in E-Commerce:
    Investigation into the role of emerging technologies such as blockchain, artificial intelligence, and big data analytics in shaping e-commerce practices and enhancing operational efficiency.
  4. Social and Community Aspects of E-Commerce:
    Analysis of social interactions within online communities, user-generated content, and the implications of social media on consumer engagement and brand loyalty.
  5. Sustainability and Ethical Issues:
    Discussion on the sustainability of digital commerce practices, consumer fraud, and ethical considerations in online transactions.
  6. Crowdfunding and Alternative Financing Mechanisms:
    Research on the mechanisms and success factors of crowdfunding platforms, including donation-based and investment-based models.
The International Journal of Electronic Commerce is witnessing significant shifts in its research focus, reflecting the evolving landscape of digital commerce. This section outlines the trending and emerging themes that are gaining traction in recent publications, highlighting their relevance in the current e-commerce environment.
  1. Blockchain Technology Applications:
    Research on blockchain's role in enhancing transparency, security, and efficiency in e-commerce transactions is on the rise, indicating a growing interest in decentralized solutions.
  2. Consumer-Generated Content and Engagement:
    There is an increasing focus on how user-generated content, particularly through social media, influences consumer engagement and purchasing behavior, reflecting the importance of community in e-commerce.
  3. Sustainability in E-Commerce Practices:
    Emerging studies are examining the sustainability of e-commerce practices, including the environmental impacts of digital transactions and the ethical implications of online consumerism.
  4. Crowdfunding and New Business Models:
    The exploration of crowdfunding as a viable financing mechanism for startups and projects is gaining momentum, emphasizing its significance in the evolving landscape of online commerce.
  5. Personalization and Consumer Experience:
    The trend towards personalized shopping experiences, driven by data analytics and AI, is increasingly prevalent, with research focusing on how customization affects consumer satisfaction and loyalty.
  6. Impact of Social Media Influencers:
    Research into the role of social media influencers in shaping consumer behavior and marketing strategies is emerging as a critical area of interest, reflecting the power of social influence in digital commerce.

Declining or Waning

While the International Journal of Electronic Commerce has consistently explored a broad spectrum of e-commerce themes, some traditional areas of research appear to be declining in prominence. This section highlights these waning themes, reflecting shifts in academic focus and industry relevance.
  1. Traditional Retail Strategies:
    Research focused on conventional retail strategies, such as in-store promotions and physical store dynamics, has seen a decrease as the focus shifts towards digital-first strategies and online consumer engagement.
  2. Basic E-Commerce Analytics:
    The basic analysis of web traffic and simple online sales metrics seems to be less frequently addressed, as more sophisticated data-driven approaches and advanced analytics take precedence.
  3. Offline Marketing Integration:
    The integration of offline marketing strategies with online platforms is becoming less emphasized, given the rapid evolution and adoption of purely digital marketing strategies.
  4. Generalized Consumer Trust Issues:
    While trust remains a critical factor in e-commerce, discussions around generalized trust issues without specific context or application have decreased, reflecting a move towards more nuanced studies on trust mechanisms.
  5. Single-Channel Retailing:
    The focus on single-channel retailing has waned, with a stronger emphasis on omnichannel strategies that encompass multiple touchpoints for consumer engagement.

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