INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Scope & Guideline
Transforming Theory into Practice in E-Commerce
Introduction
Aims and Scopes
- Consumer Behavior in Online Environments:
Research focuses on understanding how consumers interact within digital marketplaces, including their buying intentions, the impact of online reviews, and the psychological factors influencing their purchasing decisions. - Platform Dynamics and Business Models:
Exploration of various e-commerce platforms and their operational strategies, including the effects of platform design, pricing strategies, and the dynamics of two-sided markets. - Technological Innovations in E-Commerce:
Investigation into the role of emerging technologies such as blockchain, artificial intelligence, and big data analytics in shaping e-commerce practices and enhancing operational efficiency. - Social and Community Aspects of E-Commerce:
Analysis of social interactions within online communities, user-generated content, and the implications of social media on consumer engagement and brand loyalty. - Sustainability and Ethical Issues:
Discussion on the sustainability of digital commerce practices, consumer fraud, and ethical considerations in online transactions. - Crowdfunding and Alternative Financing Mechanisms:
Research on the mechanisms and success factors of crowdfunding platforms, including donation-based and investment-based models.
Trending and Emerging
- Blockchain Technology Applications:
Research on blockchain's role in enhancing transparency, security, and efficiency in e-commerce transactions is on the rise, indicating a growing interest in decentralized solutions. - Consumer-Generated Content and Engagement:
There is an increasing focus on how user-generated content, particularly through social media, influences consumer engagement and purchasing behavior, reflecting the importance of community in e-commerce. - Sustainability in E-Commerce Practices:
Emerging studies are examining the sustainability of e-commerce practices, including the environmental impacts of digital transactions and the ethical implications of online consumerism. - Crowdfunding and New Business Models:
The exploration of crowdfunding as a viable financing mechanism for startups and projects is gaining momentum, emphasizing its significance in the evolving landscape of online commerce. - Personalization and Consumer Experience:
The trend towards personalized shopping experiences, driven by data analytics and AI, is increasingly prevalent, with research focusing on how customization affects consumer satisfaction and loyalty. - Impact of Social Media Influencers:
Research into the role of social media influencers in shaping consumer behavior and marketing strategies is emerging as a critical area of interest, reflecting the power of social influence in digital commerce.
Declining or Waning
- Traditional Retail Strategies:
Research focused on conventional retail strategies, such as in-store promotions and physical store dynamics, has seen a decrease as the focus shifts towards digital-first strategies and online consumer engagement. - Basic E-Commerce Analytics:
The basic analysis of web traffic and simple online sales metrics seems to be less frequently addressed, as more sophisticated data-driven approaches and advanced analytics take precedence. - Offline Marketing Integration:
The integration of offline marketing strategies with online platforms is becoming less emphasized, given the rapid evolution and adoption of purely digital marketing strategies. - Generalized Consumer Trust Issues:
While trust remains a critical factor in e-commerce, discussions around generalized trust issues without specific context or application have decreased, reflecting a move towards more nuanced studies on trust mechanisms. - Single-Channel Retailing:
The focus on single-channel retailing has waned, with a stronger emphasis on omnichannel strategies that encompass multiple touchpoints for consumer engagement.
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