Journal of Theoretical and Applied Electronic Commerce Research

Scope & Guideline

Bridging theory and practice in e-commerce research.

Introduction

Welcome to the Journal of Theoretical and Applied Electronic Commerce Research information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Theoretical and Applied Electronic Commerce Research, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0718-1876
PublisherMDPI
Support Open AccessYes
CountrySwitzerland
TypeJournal
Convergefrom 2006 to 2024
AbbreviationJ THEOR APPL EL COMM / J. Theor. Appl. Electron. Commer. Res.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND

Aims and Scopes

The Journal of Theoretical and Applied Electronic Commerce Research focuses on the intersection of technology, commerce, and consumer behavior, providing insights into how digital platforms and innovations shape the e-commerce landscape.
  1. E-commerce Dynamics:
    The journal explores the evolving dynamics of electronic commerce, including trends in online shopping, consumer preferences, and the impact of external factors like the COVID-19 pandemic on purchasing behavior.
  2. Technological Innovations:
    Research on the application of emerging technologies such as artificial intelligence, blockchain, and IoT in enhancing e-commerce operations and consumer experiences is a key focus area.
  3. Consumer Behavior and Experience:
    Understanding consumer behavior in digital environments, including motivations for online shopping, the influence of social media, and the role of online reviews, is extensively covered.
  4. Business Models and Strategies:
    The journal analyzes various business models and strategies employed by e-commerce platforms, including pricing strategies, supply chain management, and marketing approaches.
  5. Sustainability and Ethical Considerations:
    Sustainability in e-commerce practices and the ethical implications of digital marketing and consumer data usage are increasingly relevant topics addressed within the journal.
The journal is increasingly focusing on contemporary issues and emerging themes that reflect the rapid evolution of technology and consumer behavior in the e-commerce sector.
  1. AI and Machine Learning Applications:
    There is a growing trend towards the application of AI and machine learning in e-commerce, particularly in areas like personalized marketing, customer service automation, and predictive analytics.
  2. Sustainability and Green Practices:
    Research addressing sustainability in e-commerce practices, including eco-friendly supply chains and consumer preferences for sustainable products, is gaining momentum as consumers become more environmentally conscious.
  3. Social Commerce and Influencer Impact:
    The influence of social media and online communities on consumer purchasing decisions is a prominent emerging theme, with studies focusing on how influencers shape consumer behavior.
  4. Omni-channel Strategies:
    As businesses strive for seamless consumer experiences, research on omni-channel retail strategies that integrate online and offline shopping experiences is increasingly relevant.
  5. Data Privacy and Security Issues:
    With rising concerns over data privacy, studies addressing consumer perceptions of security and trust in e-commerce platforms are becoming increasingly important.

Declining or Waning

While the journal continues to explore a wide range of topics, certain themes appear to be diminishing in frequency, reflecting changing priorities in the field of e-commerce research.
  1. Traditional Retail Comparisons:
    Research comparing traditional retail methods with their e-commerce counterparts has seen a decline, possibly due to the saturation of insights in this area and the shift towards more innovative digital solutions.
  2. Basic E-commerce Adoption Studies:
    Earlier studies focused on the mere adoption of e-commerce technologies are becoming less prominent, as the field matures and researchers now emphasize deeper insights into consumer engagement and experience.
  3. Generalized Marketing Strategies:
    Studies that broadly discuss marketing strategies without specific technological or contextual frameworks are waning, as the journal shifts towards more nuanced analyses that incorporate advanced technologies and consumer psychology.
  4. Static Analysis of E-commerce Platforms:
    Static analyses of e-commerce platforms' performance metrics are decreasing, giving way to more dynamic studies that consider real-time data and evolving consumer behaviors.
  5. Niche Market Focus:
    The exploration of niche markets in isolation is fading, as research trends move toward understanding broader market impacts and consumer behaviors across multiple platforms.

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