ESIC Market

Scope & Guideline

Transforming marketing practices with critical perspectives.

Introduction

Delve into the academic richness of ESIC Market with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageMulti-Language
ISSN0212-1867
PublisherESCUELA SUPERIOR GESTION COMERCIAL & MARKETING
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationESIC MARK / ESIC Mark.
Frequency3 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressAVE VALDENIGRALES, S-N, POZUELO ALARCON, MADRID 28223, SPAIN

Aims and Scopes

The journal 'ESIC Market' aims to provide a comprehensive platform for research that intersects marketing, business strategy, and sustainability. Its core focus is on innovative practices and theoretical developments within these domains, utilizing a variety of methodologies to address contemporary challenges.
  1. Sustainability in Business Practices:
    A significant focus on sustainability, examining how businesses can integrate sustainable practices into their operations and strategies, particularly in industries such as textiles and food.
  2. Digital Transformation and Innovation:
    Research on the impact of digital technologies, such as Artificial Intelligence and the metaverse, on business operations, customer behavior, and marketing strategies.
  3. Consumer Behavior Analysis:
    Studies exploring consumer perceptions and decision-making processes, particularly in relation to emerging technologies and brand trust.
  4. Entrepreneurship and Economic Development:
    Investigations into entrepreneurship dynamics, particularly in relation to gender, age, and socio-economic factors, emphasizing the role of entrepreneurship in economic growth.
  5. Human Resource Management and Well-Being:
    Research focusing on the intersection of human resources, employee well-being, and organizational performance, reflecting the importance of human factors in business.
The 'ESIC Market' journal has seen a rise in certain themes that reflect current trends and emerging areas of interest in business and marketing research. These themes are crucial for understanding the evolving landscape of the market.
  1. Generative AI and Business Innovation:
    A growing interest in how Generative AI can transform business practices and innovation processes, highlighting its potential as a disruptive technology.
  2. Omnichannel Strategies in Retail:
    Increasing focus on omnichannel approaches in retail, exploring how businesses can create value through integrated customer experiences across various platforms.
  3. Impact of the Metaverse on Marketing:
    An emerging theme investigating the implications of the metaverse for consumer behavior and marketing strategies, reflecting the expanding digital landscape.
  4. Interdisciplinary Approaches to Sustainability:
    A trend towards interdisciplinary research that combines sustainability with various fields, such as education and entrepreneurship, emphasizing holistic solutions.
  5. Gender and Financial Competence:
    A rising interest in gender-related studies, particularly regarding financial competence and entrepreneurship, which reflects broader societal discussions around equity and empowerment.

Declining or Waning

In contrast to its emerging themes, certain areas of research within the 'ESIC Market' journal appear to be declining in frequency, indicating a potential shift in focus or reduced interest among researchers.
  1. Traditional Marketing Strategies:
    There has been a noticeable decrease in research focused on conventional marketing strategies, as the emphasis shifts towards digital and data-driven approaches.
  2. Sector-Specific Analyses:
    Studies that concentrate solely on specific sectors without a broader contextual analysis are becoming less prevalent, suggesting a move towards more integrated and interdisciplinary approaches.
  3. General Economic Trends:
    Papers solely addressing broad economic trends without linking them to specific marketing or business implications are appearing less frequently, indicating a preference for more applied research.

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