ESIC Market
Scope & Guideline
Exploring innovative strategies in the world of commerce.
Introduction
Aims and Scopes
- Sustainability in Business Practices:
A significant focus on sustainability, examining how businesses can integrate sustainable practices into their operations and strategies, particularly in industries such as textiles and food. - Digital Transformation and Innovation:
Research on the impact of digital technologies, such as Artificial Intelligence and the metaverse, on business operations, customer behavior, and marketing strategies. - Consumer Behavior Analysis:
Studies exploring consumer perceptions and decision-making processes, particularly in relation to emerging technologies and brand trust. - Entrepreneurship and Economic Development:
Investigations into entrepreneurship dynamics, particularly in relation to gender, age, and socio-economic factors, emphasizing the role of entrepreneurship in economic growth. - Human Resource Management and Well-Being:
Research focusing on the intersection of human resources, employee well-being, and organizational performance, reflecting the importance of human factors in business.
Trending and Emerging
- Generative AI and Business Innovation:
A growing interest in how Generative AI can transform business practices and innovation processes, highlighting its potential as a disruptive technology. - Omnichannel Strategies in Retail:
Increasing focus on omnichannel approaches in retail, exploring how businesses can create value through integrated customer experiences across various platforms. - Impact of the Metaverse on Marketing:
An emerging theme investigating the implications of the metaverse for consumer behavior and marketing strategies, reflecting the expanding digital landscape. - Interdisciplinary Approaches to Sustainability:
A trend towards interdisciplinary research that combines sustainability with various fields, such as education and entrepreneurship, emphasizing holistic solutions. - Gender and Financial Competence:
A rising interest in gender-related studies, particularly regarding financial competence and entrepreneurship, which reflects broader societal discussions around equity and empowerment.
Declining or Waning
- Traditional Marketing Strategies:
There has been a noticeable decrease in research focused on conventional marketing strategies, as the emphasis shifts towards digital and data-driven approaches. - Sector-Specific Analyses:
Studies that concentrate solely on specific sectors without a broader contextual analysis are becoming less prevalent, suggesting a move towards more integrated and interdisciplinary approaches. - General Economic Trends:
Papers solely addressing broad economic trends without linking them to specific marketing or business implications are appearing less frequently, indicating a preference for more applied research.
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