Information Technology & Tourism
Scope & Guideline
Bridging Technology and Travel Experiences
Introduction
Aims and Scopes
- Digital Transformation in Tourism:
Research in this area examines how digital technologies are reshaping tourism practices, including the adoption of smart technologies, digital marketing, and online platforms for travel planning and booking. - User Experience and Consumer Behavior:
This focus area investigates how technology influences travelers' experiences and behaviors, including the impact of online reviews, social media interactions, and user-generated content on travel decisions. - Data-Driven Decision Making:
The journal encourages studies that utilize big data, machine learning, and analytics to enhance decision-making processes in tourism, such as demand forecasting, customer segmentation, and personalized marketing strategies. - Sustainability and Responsible Tourism:
Research addressing sustainable tourism practices through technological innovations, such as smart cities, eco-friendly travel solutions, and the role of technology in promoting sustainable tourist behaviors. - Emerging Technologies in Tourism:
This area explores the application of cutting-edge technologies like virtual reality, augmented reality, and the metaverse in enriching the tourism experience and engaging users in new ways. - Challenges and Barriers in Technology Adoption:
Studies that analyze the obstacles faced by the tourism sector in adopting new technologies, including the perceptions of stakeholders, digital literacy, and infrastructural limitations.
Trending and Emerging
- Metaverse and Virtual Tourism:
Recent publications highlight a growing interest in the metaverse and its potential to create immersive tourism experiences, reflecting the industry's shift towards virtual engagement and storytelling. - Artificial Intelligence and Machine Learning Applications:
There is a rising trend in utilizing AI and machine learning for various applications in tourism, such as enhancing customer experiences, personalizing services, and optimizing operational efficiencies. - Sustainable Digital Tourism Solutions:
Research increasingly focuses on how technology can promote sustainable practices in tourism, such as reducing carbon footprints and enhancing resource management through smart technologies. - Impact of Social Media and User-Generated Content:
The influence of social media on travel decisions and experiences is a growing area of interest, with studies exploring how user-generated content shapes destination image and traveler engagement. - Health and Safety Technologies Post-COVID-19:
In light of the COVID-19 pandemic, there is heightened research interest in technologies that enhance health and safety in tourism, including contactless services and health monitoring systems. - Data Privacy and Ethical Considerations:
As technology becomes more integrated into tourism, emerging discussions around data privacy, ethical use of technology, and consumer trust are becoming increasingly relevant.
Declining or Waning
- Traditional Marketing Methods:
Research on conventional marketing techniques and their effectiveness in tourism has decreased, as the focus shifts towards digital marketing strategies and the impact of social media. - Physical Tourism Experiences without Technology Integration:
There is a noticeable decline in studies exploring traditional tourism experiences that do not incorporate technology, as the industry increasingly emphasizes digital solutions and tech-enhanced experiences. - Generalized Studies on Tourism Without Technological Context:
Papers that discuss tourism trends or behaviors without linking them to technological advancements are becoming less common, reflecting a trend toward more interdisciplinary approaches. - Static Models of Tourism Management:
Research employing static models that do not account for the dynamic nature of technology and consumer behavior in tourism is less prevalent, as scholars seek more adaptive and data-driven methodologies. - Focus on Local Tourism without Digital Perspectives:
The examination of local or regional tourism practices without considering digital transformation aspects is diminishing, as the global context of tourism becomes increasingly interconnected through technology.
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