International Journal of Retail & Distribution Management
Scope & Guideline
Innovating insights for a dynamic marketplace.
Introduction
Aims and Scopes
- Consumer Behavior and Engagement:
Investigating how consumers interact with retail environments, technology, and services, including the psychological, emotional, and experiential factors that influence purchasing decisions. - Technological Integration in Retail:
Exploring the adoption and impact of digital technologies, such as AI, chatbots, and augmented reality, on retail operations and consumer experiences. - Sustainability and Ethical Retailing:
Focusing on sustainable practices, corporate social responsibility, and the ethical implications of retail strategies, aiming to enhance consumer trust and loyalty. - Omni-channel Strategies:
Examining the integration of online and offline retail channels, including consumer preferences, behaviors, and the effectiveness of multi-channel approaches. - Retail Management and Performance:
Analyzing management strategies within retail, including inventory control, supply chain dynamics, and performance metrics to enhance operational efficiency. - Market Trends and Innovations:
Highlighting emerging trends in retail, such as experiential retailing, the impact of social media, and new business models like subscription services.
Trending and Emerging
- Digital Transformation and E-commerce:
Recent publications emphasize the rapid adoption of digital technologies and e-commerce platforms, exploring how retailers can leverage these tools to enhance customer experiences and operational efficiency. - Sustainable Retail Practices:
There is a growing focus on sustainability in retail, with research examining how retailers can integrate eco-friendly practices while maintaining profitability and consumer appeal. - Consumer Experience and Engagement:
Emerging studies highlight the importance of creating memorable and engaging shopping experiences, utilizing technology and innovative strategies to boost consumer satisfaction and loyalty. - Impact of Social Media and Influencers:
Research is increasingly addressing the role of social media and influencers in shaping consumer behavior and brand perception, reflecting the shift towards digital marketing strategies. - Data Analytics and Consumer Insights:
The use of data analytics to understand consumer behavior and enhance decision-making processes is gaining traction, indicating a trend towards data-driven retail strategies.
Declining or Waning
- Traditional Retailing Strategies:
There has been a noticeable decrease in studies focusing on conventional retail strategies, such as brick-and-mortar store promotions, as more research shifts towards digital and omni-channel approaches. - Consumer Loyalty Programs:
The frequency of research exploring traditional loyalty programs has diminished, indicating a transition towards understanding more dynamic and experiential forms of consumer engagement. - In-store Shopping Experiences:
While still relevant, the emphasis on in-store experiences is waning in favor of online and hybrid shopping models that reflect changing consumer preferences, particularly post-pandemic. - Price Promotions and Discounts:
Research centered around price promotions is declining as the industry increasingly prioritizes value creation through quality, service, and experiential elements rather than just price competition.
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