CORPORATE REPUTATION REVIEW

Scope & Guideline

Illuminating the path to effective corporate strategy and stakeholder engagement.

Introduction

Delve into the academic richness of CORPORATE REPUTATION REVIEW with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1363-3589
PublisherPALGRAVE MACMILLAN LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1997 to 2024
AbbreviationCORP REPUT REV / Corp. Reput. Rev.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressBRUNEL RD BLDG, HOUNDMILLS, BASINGSTOKE RG21 6XS, HANTS, ENGLAND

Aims and Scopes

The CORPORATE REPUTATION REVIEW focuses on the multifaceted concept of corporate reputation, exploring its implications across various sectors and stakeholder interactions. The journal aims to provide insights into how reputation is built, maintained, and affected by corporate practices and social dynamics.
  1. Corporate Social Responsibility (CSR) and Reputation:
    The journal extensively examines the relationship between CSR initiatives and corporate reputation, emphasizing how ethical practices and transparency influence stakeholder perceptions.
  2. Brand Management and Identity:
    Research in this area delves into the dynamics of brand identity, including the impact of branding strategies on corporate reputation and consumer loyalty.
  3. Crisis Communication and Reputation Management:
    The journal investigates how organizations manage their reputation during crises, including the effectiveness of communication strategies in mitigating reputational damage.
  4. Stakeholder Engagement and Perceptions:
    A significant focus is placed on understanding stakeholder perspectives and the role they play in shaping corporate reputation, particularly in relation to social media and public relations.
  5. Reputation Metrics and Performance:
    The analysis of quantitative and qualitative metrics that assess corporate reputation, including their influence on financial performance and strategic decision-making.
  6. Influence of Leadership on Corporate Reputation:
    Exploration of how leadership traits, including CEO characteristics, impact organizational reputation and stakeholder trust.
The CORPORATE REPUTATION REVIEW has increasingly focused on several emerging themes that reflect contemporary challenges and opportunities in corporate reputation management. These trends highlight the journal's responsiveness to evolving societal expectations and technological advancements.
  1. Sustainability and Green Practices:
    A growing body of research is focused on the impact of sustainable practices on corporate reputation, emphasizing the importance of environmental responsibility in shaping consumer perceptions.
  2. Digital and Social Media Influence:
    Studies examining the role of social media and digital communication in shaping corporate reputation are on the rise, reflecting the need for organizations to navigate online perceptions actively.
  3. Employee Engagement and Internal Reputation:
    There is an emerging focus on how internal corporate culture and employee engagement efforts influence external reputation, recognizing employees as vital brand ambassadors.
  4. Crisis Preparedness and Response Strategies:
    Research on proactive crisis management strategies and their effectiveness in protecting corporate reputation is increasingly relevant, particularly in the wake of global crises.
  5. Cross-Cultural Reputation Dynamics:
    Emerging studies are exploring how reputation management practices vary across different cultural contexts, emphasizing the need for global perspectives in reputation research.

Declining or Waning

While the CORPORATE REPUTATION REVIEW has seen growth in various research areas, certain themes appear to be diminishing in prominence. These declining scopes reflect shifting interests in the field and evolving societal contexts.
  1. Traditional Marketing Approaches:
    Research focusing on conventional marketing strategies and their direct impact on reputation has seen a decline, as contemporary studies shift towards digital marketing and social media influence.
  2. Static Reputation Models:
    There is a noticeable waning of interest in static models of reputation that do not account for dynamic interactions with stakeholders, as more researchers adopt fluid and adaptive frameworks.
  3. Crisis Events without Longitudinal Analysis:
    The journal has seen fewer studies examining crisis events in isolation without considering their long-term reputational impacts, indicating a shift towards more comprehensive longitudinal studies.
  4. Local vs. Global Reputation Dynamics:
    Research contrasting local and global reputation dynamics appears to be less frequent, with a trend moving towards integrated approaches that consider global influences on local reputations.
  5. Narrow Focus on Sector-Specific Studies:
    There has been a decline in publications that focus solely on sector-specific reputation issues, as there is a growing interest in interdisciplinary and cross-sectoral analyses.

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