International Journal of Contemporary Hospitality Management
Scope & Guideline
Driving Excellence in Tourism and Leisure Studies
Introduction
Aims and Scopes
- Hospitality Management and Operations:
The journal emphasizes research on the management and operational strategies of hospitality businesses, including hotels, restaurants, and tourism services, aiming to improve service quality and operational efficiency. - Technology Integration:
There is a strong focus on the impact of emerging technologies such as artificial intelligence, robotics, and the Internet of Things on hospitality services, exploring how these innovations can enhance customer experience and operational effectiveness. - Sustainability and Social Responsibility:
The journal prioritizes research on sustainable practices in hospitality and tourism, addressing environmental, social, and economic dimensions, and promoting responsible management practices. - Consumer Behavior and Experience:
Research on consumer preferences, behaviors, and experiences in hospitality settings is a core area, examining how various factors influence customer satisfaction and loyalty. - Workforce Management and Employee Well-being:
The journal investigates issues related to human resource management in hospitality, including talent management, employee engagement, and the impact of workplace dynamics on service delivery. - Crisis Management and Resilience:
With the challenges posed by global crises such as COVID-19, the journal explores strategies for crisis management and resilience in the hospitality sector.
Trending and Emerging
- Digital Transformation and AI:
There is a significant increase in research exploring the integration of artificial intelligence and digital technologies in hospitality operations, including service automation and enhanced customer interactions. - Sustainability and Ethical Practices:
Recent publications emphasize sustainability, ethical consumption, and corporate social responsibility, reflecting a growing awareness of environmental and social issues within the industry. - Consumer-Centric Experience Design:
An emerging trend is the focus on creating personalized and immersive customer experiences, leveraging data analytics and customer feedback to tailor services to individual preferences. - Diversity, Equity, and Inclusion (DEI):
Research addressing DEI in hospitality organizations is gaining traction, emphasizing the importance of inclusive practices for both employees and customers in enhancing organizational performance. - Crisis Preparedness and Resilience Strategies:
The journal is increasingly publishing studies on crisis management and resilience strategies, particularly in response to the disruptions caused by the COVID-19 pandemic and other global challenges. - Impact of Social Media and Online Reviews:
There is a growing focus on the role of social media and online reviews in shaping consumer perceptions and behaviors, with research aimed at understanding their influence on brand loyalty and customer satisfaction.
Declining or Waning
- Traditional Marketing Strategies:
Research focusing on traditional marketing strategies in hospitality has decreased as the emphasis shifts towards digital marketing, social media engagement, and influencer marketing. - Static Customer Experience Models:
There has been a waning interest in static models of customer experience, with a growing preference for dynamic and interactive models that consider real-time customer interactions and feedback. - Generic Hospitality Studies:
Studies that provide broad overviews of hospitality practices without specific contextual focus are becoming less common, as the journal increasingly favors research with detailed case studies or empirical evidence. - Conventional Employee Training Approaches:
Research on conventional training methodologies is declining as the industry embraces more innovative, technology-driven training solutions, such as virtual reality and gamification.
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