International Journal of Hospitality Management
Scope & Guideline
Bridging Research and Practice in the Hospitality Sector
Introduction
Aims and Scopes
- Customer Experience and Satisfaction:
Research related to how various factors influence customer experiences in hospitality settings, including service quality, emotional engagement, and the impact of technology on customer satisfaction. - Employee Engagement and Well-being:
Studies examining the psychological and emotional well-being of hospitality employees, including leadership styles, workplace dynamics, and the effects of job stressors on performance and turnover intentions. - Technological Innovations in Hospitality:
Exploration of the role of emerging technologies, such as AI, robotics, and digital platforms, in transforming service delivery and operational efficiency within the hospitality industry. - Sustainability and Corporate Social Responsibility (CSR):
Research focused on sustainable practices in hospitality, including the impact of CSR initiatives on consumer behavior, employee performance, and overall brand reputation. - Crisis Management and Resilience:
Investigations into how the hospitality industry adapts and responds to crises, including economic downturns and health emergencies like the COVID-19 pandemic, with a focus on strategic recovery and resilience practices. - Consumer Behavior and Market Trends:
Analysis of consumer preferences, motivations, and behaviors in the hospitality context, including the influence of cultural, social, and economic factors on purchasing decisions.
Trending and Emerging
- Digital Transformation and Technology Adoption:
A significant increase in research focused on the adoption of digital technologies, including AI, machine learning, and automation, to enhance operational efficiency and customer experiences in hospitality. - Health and Safety Protocols:
Emerging themes surrounding health and safety practices, particularly in response to the COVID-19 pandemic, are becoming increasingly relevant, with research exploring consumer perceptions and operational adaptations. - Diversity and Inclusion in Hospitality:
Growing interest in research addressing diversity and inclusion in the workplace, examining how organizational practices can foster a more inclusive environment for employees and guests. - Sustainable Practices and Green Hospitality:
An upward trend in studies focusing on sustainability initiatives, eco-friendly practices, and the impact of corporate social responsibility on brand loyalty and consumer behavior. - Consumer Experience Personalization:
A rising emphasis on personalized consumer experiences, including tailored marketing strategies and customized service offerings that enhance guest satisfaction and loyalty. - Crisis Management and Organizational Resilience:
Research focusing on how hospitality organizations develop resilience strategies and crisis management frameworks to better prepare for future disruptions, reflecting lessons learned from the COVID-19 pandemic.
Declining or Waning
- Traditional Marketing Strategies:
There is a noticeable decrease in research focused on traditional marketing strategies, as the industry shifts towards digital marketing, social media engagement, and influencer marketing. - Brick-and-Mortar Service Models:
Research focusing on traditional, non-digital service models is waning, with increasing emphasis on hybrid and digital service delivery methods, especially in the wake of the pandemic. - Standardized Service Protocols:
The emphasis on rigid, standardized service protocols is declining as the industry recognizes the value of personalized service experiences tailored to individual customer needs. - Conventional Workforce Management:
Studies centered on conventional workforce management practices are becoming less prevalent, as research increasingly explores flexible work arrangements, gig economy impacts, and employee empowerment. - Static Consumer Segmentation:
Research using traditional static consumer segmentation methods is diminishing, with a shift towards more dynamic and nuanced approaches that consider changing consumer behaviors and preferences.
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