JOURNAL OF CONSUMER AFFAIRS
Scope & Guideline
Advancing consumer insights for a changing world.
Introduction
Aims and Scopes
- Consumer Behavior and Decision Making:
The journal emphasizes research on how consumers make decisions, including factors influencing their purchasing behaviors, financial choices, and engagement with products and services. - Financial Literacy and Capability:
A core area of focus is the financial literacy of consumers, exploring how knowledge, resources, and educational interventions impact financial behaviors and well-being. - Social Responsibility and Consumer Welfare:
Research often addresses the role of social responsibility in marketing and consumer practices, examining how ethical considerations impact consumer choices and societal outcomes. - Vulnerability and Empowerment:
The journal investigates issues related to consumer vulnerability, including marginalized groups, and interventions aimed at empowering consumers through education and policy. - Health and Well-being:
A significant area of interest is the relationship between consumption patterns and health outcomes, particularly in the context of public health crises such as the COVID-19 pandemic. - Cultural and Intersectional Perspectives:
The journal includes studies that consider cultural influences on consumer behavior, highlighting intersectional aspects such as gender, race, and socio-economic status.
Trending and Emerging
- Digital Consumer Behavior and Technology:
Research on how digital platforms, apps, and online interactions shape consumer behavior has surged, particularly in light of the acceleration of digitalization during the pandemic. - Mental Health and Consumer Well-being:
There is a growing focus on the interplay between consumer behavior and mental health, exploring how financial stress, consumption patterns, and marketing practices affect psychological well-being. - Sustainability and Ethical Consumption:
Emerging themes around sustainability, ethical consumption, and environmental responsibility are becoming more prominent, reflecting a societal shift towards conscious consumerism. - Diversity and Inclusion in Consumer Research:
The journal is increasingly addressing issues of diversity, equity, and inclusion, particularly how these factors influence consumer experiences and market dynamics. - Impact of Public Health Crises on Consumer Behavior:
The COVID-19 pandemic has led to a heightened focus on how health crises impact consumer decision-making, financial behaviors, and overall well-being.
Declining or Waning
- Traditional Economic Models of Consumer Behavior:
There has been a noticeable decline in research focused solely on traditional economic models that do not incorporate psychological or social factors, as the journal increasingly emphasizes holistic approaches to understanding consumer behavior. - Static Studies on Consumer Preferences:
Research that solely analyzes static consumer preferences without considering the dynamic nature of consumer behavior in response to changing contexts has become less prevalent, indicating a shift towards more adaptive and longitudinal studies. - Overly Simplistic Financial Education Approaches:
Previous trends emphasizing basic financial education without considering the complexities of consumer behavior and socio-economic contexts are diminishing, as the journal now favors comprehensive, context-sensitive financial literacy interventions.
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