International Journal of Bank Marketing
Scope & Guideline
Shaping the landscape of banking through strategic marketing insights.
Introduction
Aims and Scopes
- Consumer Behavior in Banking:
The journal emphasizes understanding the motivations, preferences, and behaviors of banking consumers, including their interactions with various banking services and technologies. - Digital Transformation in Banking:
A significant focus on how digital innovations, such as mobile banking and fintech, are reshaping banking services, customer experiences, and operational efficiencies. - Corporate Social Responsibility (CSR) and Sustainability:
Exploration of how banks can implement CSR initiatives and sustainable practices that enhance their reputation and align with consumer values. - Financial Literacy and Inclusion:
Research on the importance of financial literacy in promoting consumer financial well-being and the role of banks in enhancing financial inclusion. - Impact of Technology on Banking Services:
Investigating the effects of emerging technologies, such as AI and blockchain, on banking services, customer trust, and operational strategies. - Marketing Strategies in Banking:
Analysis of effective marketing strategies tailored for the banking sector, focusing on brand loyalty, customer engagement, and service quality.
Trending and Emerging
- Fintech Innovations and Collaboration:
An increasing number of studies explore the collaboration between banks and fintech companies, emphasizing how these partnerships can enhance service delivery and customer experience. - Consumer Vulnerability and Financial Resilience:
Research focusing on consumer vulnerability, particularly in the context of economic crises like COVID-19, has gained traction, highlighting the need for banks to support financial resilience. - Data Privacy and Security Concerns:
As digital banking services proliferate, there is a growing emphasis on understanding consumer perceptions of data privacy and security in banking transactions. - Behavioral Insights in Financial Decision-Making:
Emerging themes include the psychological and behavioral aspects of consumer financial decision-making, including the impact of emotions and cognitive biases. - Sustainable Banking Practices:
There is a notable rise in research related to sustainable banking practices and the integration of environmental, social, and governance (ESG) factors into banking strategies. - Impact of Digital Marketing on Banking Services:
The role of digital marketing in shaping consumer perceptions and engagement with banking services has become a prominent area of study, reflecting the shift towards online platforms.
Declining or Waning
- Traditional Banking Practices:
There is a noticeable decrease in studies focusing on traditional banking practices as the industry shifts towards digital and fintech solutions. - Conventional Marketing Strategies:
Research centered around conventional marketing tactics is waning as banks increasingly adopt data-driven and digital-first approaches to customer engagement. - Financial Products with Low Engagement:
Interest in low-engagement financial products (e.g., basic savings accounts) has decreased, with more focus shifting towards innovative and interactive financial services. - Geographic Limitations in Banking Studies:
There appears to be a reduction in studies that focus solely on specific geographic contexts, as the journal increasingly embraces global perspectives and comparative analyses.
Similar Journals
Innovative Marketing
Driving Change in Marketing with Cutting-Edge InsightsInnovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!
Journal of Marketing Theory and Practice
Bridging theory and practice for contemporary marketing challenges.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.
Retail and Marketing Review
Connecting Research to Practice in Retail Dynamics.Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.
JOURNAL OF MARKETING
Driving Marketing Innovation with Impactful Research.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.
Journal of Current Issues and Research In Advertising
Illuminating the future of advertising through rigorous scholarship.The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.
Asia Pacific Journal of Marketing and Logistics
Navigating the Future of Marketing in the Asia Pacific Region.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.
Marketing Intelligence & Planning
Empowering Marketing Minds Since 1983Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
South Asian Journal of Business Studies
Transforming knowledge into practice across South Asia's diverse markets.South Asian Journal of Business Studies, published by Emerald Group Publishing, is an esteemed academic journal that serves as a vital platform for researchers, professionals, and students in the fields of Business and International Management, Cultural Studies, Economics, Marketing, and Strategic Management. With an ISSN of 2398-628X and an E-ISSN of 2398-6298, the journal has made significant strides since its inception in 2017 and continues to converge until 2024. Notably, it boasts impressive Scopus rankings, including a remarkable Q1 classification in Cultural Studies and Economics, all while enjoying high impact factors that reflect its quality and relevance in academia—ranked in the 98th percentile in Cultural Studies and 89th in Economics, Econometrics, and Finance. Despite no open access option, the journal is committed to advancing knowledge and offering insights into dynamic business landscapes across South Asia. It stands as a crucial resource for those looking to understand the intricate interplay between regional business practices and global trends.
INDUSTRIAL MARKETING MANAGEMENT
Exploring innovative strategies for industrial success.INDUSTRIAL MARKETING MANAGEMENT is a leading peer-reviewed journal published by Elsevier Science Inc, renowned for its rigorous research in the field of marketing. With an impressive impact factor and categorized in the Q1 quartile for Marketing, this esteemed journal occupies a prominent position in the academic landscape, ranking 13th out of 210 in the Scopus metrics. Since its inception in 1971 and extending through 2024, the journal provides a platform for innovative studies focused on industrial marketing strategies, practices, and theories, catering to researchers, professionals, and students alike. While it does not currently offer open access options, the journal remains pivotal in advancing knowledge and fostering discussion about contemporary marketing challenges and solutions across industries. Those interested in the complex interactions between marketing and industrial contexts will find invaluable insights and scholarly contributions within its pages, making it an essential resource for staying abreast of the latest developments in this dynamic field.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Pioneering New Frontiers in Internet MarketingWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.