International Journal of Bank Marketing

Scope & Guideline

Exploring the future of financial services marketing.

Introduction

Welcome to the International Journal of Bank Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of International Journal of Bank Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0265-2323
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1983 to 2024
AbbreviationINT J BANK MARK / Int. J. Bank Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The International Journal of Bank Marketing focuses on the intersection of banking practices, consumer behavior, and marketing strategies within the financial services sector. It aims to provide insights into how banks can effectively engage with consumers and adapt to the evolving financial landscape.
  1. Consumer Behavior in Banking:
    The journal emphasizes understanding the motivations, preferences, and behaviors of banking consumers, including their interactions with various banking services and technologies.
  2. Digital Transformation in Banking:
    A significant focus on how digital innovations, such as mobile banking and fintech, are reshaping banking services, customer experiences, and operational efficiencies.
  3. Corporate Social Responsibility (CSR) and Sustainability:
    Exploration of how banks can implement CSR initiatives and sustainable practices that enhance their reputation and align with consumer values.
  4. Financial Literacy and Inclusion:
    Research on the importance of financial literacy in promoting consumer financial well-being and the role of banks in enhancing financial inclusion.
  5. Impact of Technology on Banking Services:
    Investigating the effects of emerging technologies, such as AI and blockchain, on banking services, customer trust, and operational strategies.
  6. Marketing Strategies in Banking:
    Analysis of effective marketing strategies tailored for the banking sector, focusing on brand loyalty, customer engagement, and service quality.
The journal is witnessing a surge in interest in several emerging themes that reflect the current trends in banking and financial services, driven by technological advancements and changing consumer expectations.
  1. Fintech Innovations and Collaboration:
    An increasing number of studies explore the collaboration between banks and fintech companies, emphasizing how these partnerships can enhance service delivery and customer experience.
  2. Consumer Vulnerability and Financial Resilience:
    Research focusing on consumer vulnerability, particularly in the context of economic crises like COVID-19, has gained traction, highlighting the need for banks to support financial resilience.
  3. Data Privacy and Security Concerns:
    As digital banking services proliferate, there is a growing emphasis on understanding consumer perceptions of data privacy and security in banking transactions.
  4. Behavioral Insights in Financial Decision-Making:
    Emerging themes include the psychological and behavioral aspects of consumer financial decision-making, including the impact of emotions and cognitive biases.
  5. Sustainable Banking Practices:
    There is a notable rise in research related to sustainable banking practices and the integration of environmental, social, and governance (ESG) factors into banking strategies.
  6. Impact of Digital Marketing on Banking Services:
    The role of digital marketing in shaping consumer perceptions and engagement with banking services has become a prominent area of study, reflecting the shift towards online platforms.

Declining or Waning

While the journal continues to thrive in many areas, certain themes have shown a decline in prominence, reflecting shifts in research priorities and consumer interests.
  1. Traditional Banking Practices:
    There is a noticeable decrease in studies focusing on traditional banking practices as the industry shifts towards digital and fintech solutions.
  2. Conventional Marketing Strategies:
    Research centered around conventional marketing tactics is waning as banks increasingly adopt data-driven and digital-first approaches to customer engagement.
  3. Financial Products with Low Engagement:
    Interest in low-engagement financial products (e.g., basic savings accounts) has decreased, with more focus shifting towards innovative and interactive financial services.
  4. Geographic Limitations in Banking Studies:
    There appears to be a reduction in studies that focus solely on specific geographic contexts, as the journal increasingly embraces global perspectives and comparative analyses.

Similar Journals

Innovative Marketing

Driving Change in Marketing with Cutting-Edge Insights
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Journal of Current Issues and Research In Advertising

Advancing advertising insights for a dynamic industry.
Publisher: TAYLOR & FRANCIS LTDISSN: 1064-1734Frequency: 4 issues/year

The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.

INDUSTRIAL MARKETING MANAGEMENT

Pioneering insights into marketing dynamics across industries.
Publisher: ELSEVIER SCIENCE INCISSN: 0019-8501Frequency: 8 issues/year

INDUSTRIAL MARKETING MANAGEMENT is a leading peer-reviewed journal published by Elsevier Science Inc, renowned for its rigorous research in the field of marketing. With an impressive impact factor and categorized in the Q1 quartile for Marketing, this esteemed journal occupies a prominent position in the academic landscape, ranking 13th out of 210 in the Scopus metrics. Since its inception in 1971 and extending through 2024, the journal provides a platform for innovative studies focused on industrial marketing strategies, practices, and theories, catering to researchers, professionals, and students alike. While it does not currently offer open access options, the journal remains pivotal in advancing knowledge and fostering discussion about contemporary marketing challenges and solutions across industries. Those interested in the complex interactions between marketing and industrial contexts will find invaluable insights and scholarly contributions within its pages, making it an essential resource for staying abreast of the latest developments in this dynamic field.

Marketing Intelligence & Planning

Cultivating Ideas for Strategic Marketing Success
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Journal of Financial Services Marketing

Navigating the Future of Finance and Marketing
Publisher: PALGRAVE MACMILLAN LTDISSN: 1363-0539Frequency: 4 issues/year

The Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.

Journal of Global Scholars of Marketing Science

Shaping Tomorrow's Marketing Science Today
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

International Journal of Sports Marketing & Sponsorship

Illuminating Consumer Behavior in Sports
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Pacific Business Review International

Unveiling Strategies for Success in International Markets
Publisher: PACIFIC INST MANAGEMENTISSN: 0974-438XFrequency: 12 issues/year

Pacific Business Review International is a prominent platform for scholarly discourse in the field of business research, published by the PACIFIC INST MANAGEMENT in Udaipur, India. With its ISSN 0974-438X, this journal serves as a vital resource for academics, practitioners, and students interested in the dynamic landscape of international business. The journal focuses on a wide array of themes including marketing strategies, organizational behavior, finance, and entrepreneurship, thereby fostering cross-disciplinary dialogue and innovative ideas. With an aim to disseminate high-quality research and facilitate the exchange of knowledge, it endeavors to contribute significantly to the global business community. Although the journal follows a subscription model, its reputation and credibility make it an essential reference for those seeking insights into emerging business trends and practices. Enhance your research or professional practice by exploring the valuable findings and perspectives presented within its pages.

RBGN-Revista Brasileira de Gestao de Negocios

Advancing the Frontiers of Business Knowledge
Publisher: FUND ESCOLA COMERCIO ALVARES PENTEADO-FECAPISSN: 1806-4892Frequency: 4 issues/year

RBGN - Revista Brasileira de Gestão de Negócios is a leading open-access journal published by FUND ESCOLA COMERCIO ALVARES PENTEADO (FECAP) in Brazil. Since its inception in 2004, this journal has committed to advancing research in the fields of business management, industrial relations, and strategy. With an impact factor reflecting its increasing influence in the academic community, RBGN has secured a Q3 ranking in the categories of Business and International Management, Industrial Relations, and Strategy and Management as of 2023. The journal not only provides a valuable platform for researchers to disseminate their findings but also engages professionals and students seeking to enhance their knowledge in the dynamic landscape of business studies. With access options allowing for wide distribution and readership, RBGN plays a vital role in shaping the discourse around contemporary challenges and innovations in business practices, making it an essential resource for today’s scholars and practitioners.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Navigating the Evolving World of Digital Advertising
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.