RBGN-Revista Brasileira de Gestao de Negocios
Scope & Guideline
Transforming Ideas into Business Solutions
Introduction
Aims and Scopes
- Organizational Behavior and Management Practices:
Explores the dynamics of workplace behavior, management strategies, and organizational culture, emphasizing the role of leadership, employee engagement, and performance outcomes. - Corporate Governance and Ethics:
Investigates the frameworks and practices that govern corporate entities, focusing on accountability, transparency, and ethical decision-making in various organizational contexts. - Sustainability and Corporate Social Responsibility (CSR):
Examines the integration of sustainable practices and CSR initiatives within business strategies, assessing their impact on firm performance and stakeholder relations. - Financial Management and Investment Strategies:
Analyzes the principles and practices of financial management, investment behavior, and market dynamics, with a particular focus on the Brazilian financial landscape. - Innovation and Technology Management:
Addresses the role of innovation, technological advancements, and digital transformation in enhancing business performance and competitiveness. - Consumer Behavior and Marketing Strategies:
Studies consumer perceptions, attitudes, and behaviors, alongside effective marketing strategies that cater to diverse market segments.
Trending and Emerging
- Digital Transformation and Big Data:
Research on the impact of digital technologies and big data analytics is gaining traction, highlighting their role in enhancing operational efficiency and decision-making processes. - Sustainability and Circular Economy:
There is an increasing emphasis on sustainable practices and the circular economy, reflecting the global push towards environmental responsibility and resource efficiency in business operations. - Employee Well-being and Organizational Culture:
Studies focusing on employee well-being, mental health, and the cultivation of a positive organizational culture are emerging as critical areas, particularly in light of the challenges posed by the COVID-19 pandemic. - Diversity and Inclusion in the Workplace:
Research on diversity, equity, and inclusion is on the rise, highlighting the importance of diverse perspectives and inclusive practices in fostering innovation and organizational resilience. - Behavioral Economics in Business Decisions:
There is a growing interest in applying behavioral economics principles to understand consumer behavior and improve decision-making processes within organizations.
Declining or Waning
- Traditional Marketing Practices:
There has been a noticeable decrease in research surrounding conventional marketing practices, as the focus shifts towards digital marketing and consumer engagement strategies in the online environment. - Financial Reporting and Accounting Standards:
Research related to traditional financial reporting standards and practices seems to be declining, possibly due to the increasing emphasis on integrated reporting and sustainability metrics. - Employee Retention Strategies:
While still relevant, studies specifically centered on traditional employee retention strategies are less frequent, as the discourse has evolved towards broader themes of employee experience and organizational culture. - Small Business Management:
Research focusing on small and medium-sized enterprises (SMEs) has seen a decline, perhaps overshadowed by larger-scale studies on corporate governance and innovation. - Global Business Trends:
There is a diminishing focus on generic global business trends, as the journal increasingly emphasizes localized studies that address specific Brazilian market conditions.
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