INTERNATIONAL MARKETING REVIEW
Scope & Guideline
Elevating academic discourse in business and marketing on a global scale.
Introduction
Aims and Scopes
- Internationalization Strategies:
This area explores how firms navigate and strategize their entry into foreign markets, including the roles of digital platforms, hybrid offerings, and the adaptation of marketing strategies to local contexts. - Impact of Digitalization on Marketing:
The journal examines how digital technologies and platforms influence international marketing practices, including the use of social media, digital ecosystems, and data analytics to enhance marketing effectiveness. - Consumer Behavior in Global Contexts:
Research in this area investigates how cultural, social, and economic factors shape consumer attitudes and behaviors towards brands and products in different international markets. - Sustainability and Ethical Marketing:
The journal addresses the importance of sustainability in international marketing, exploring how firms can engage in responsible marketing practices that resonate with consumers' growing environmental concerns. - Cross-Cultural Marketing Dynamics:
This focus area delves into the complexities of marketing across different cultures, examining how cultural values, identity, and consumer perceptions impact marketing strategies and outcomes. - Global Brand Management:
Research on the management of global brands, including brand positioning, brand equity, and the role of nation branding in enhancing brand reputation and consumer trust.
Trending and Emerging
- Digital Transformation in Marketing:
There is a growing emphasis on how digitalization reshapes marketing practices, with research focusing on the impact of digital platforms, social media, and online consumer behavior in international contexts. - Sustainability and Social Responsibility:
A notable trend is the increasing focus on sustainable marketing practices and corporate social responsibility (CSR), as firms aim to align their marketing strategies with consumers' ethical values. - Crisis Management and Resilience:
The COVID-19 pandemic has spurred research on crisis management in international marketing, exploring how firms adapt their strategies to maintain resilience and continuity during disruptions. - Consumer-Centric Marketing Approaches:
Emerging studies emphasize the importance of understanding consumer needs and preferences in diverse cultural contexts, leading to more personalized and responsive marketing strategies. - Cross-Border E-Commerce:
An increasing number of papers explore the dynamics of cross-border e-commerce, particularly how firms leverage digital tools to reach international consumers and navigate regulatory challenges. - Innovation and Dynamic Capabilities:
Research is increasingly focusing on the role of innovation and dynamic marketing capabilities in enabling firms to respond effectively to changing market conditions and competitive pressures in international markets.
Declining or Waning
- Traditional Export Strategies:
Research on conventional export strategies, such as direct versus indirect exports, appears to be declining as newer methodologies and digital approaches gain traction in the field. - Single Market Analysis:
The emphasis on analyzing marketing strategies within single national contexts is diminishing, replaced by a broader focus on cross-border and global marketing dynamics. - Static Market Entry Modes:
There is less focus on traditional market entry modes, such as joint ventures and licensing agreements, as firms increasingly explore more dynamic and flexible approaches to internationalization in response to changing market conditions. - Generic Marketing Strategies:
The appeal of generic marketing strategies that do not account for cultural or regional differences is decreasing, as researchers recognize the need for more tailored and context-specific approaches. - Traditional Consumer Research Methods:
The use of conventional qualitative and quantitative research methods that do not leverage digital tools or big data is waning as the field shifts towards more innovative methodologies.
Similar Journals
Sport Marketing Quarterly
Decoding Trends in Sport Marketing and StrategySport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.
INTERNATIONAL JOURNAL OF MARKET RESEARCH
Innovative Perspectives on Global Market TrendsInternational Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.
Journal of Strategic Marketing
Connecting Theory and Practice for Marketing ProfessionalsJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
MARKETING LETTERS
Illuminating contemporary challenges in marketing.MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.
Journal of Internet Commerce
Advancing Knowledge in Digital Commerce DynamicsThe Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.
International Journal of Sports Marketing & Sponsorship
Illuminating Consumer Behavior in SportsInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Connecting Research and Practice in Internet MarketingWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Fostering Innovation Through Cutting-Edge ResearchInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.
JOURNAL OF INTERNATIONAL MARKETING
Bridging Research and Real-World Marketing SolutionsJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
Asia Pacific Journal of Marketing and Logistics
Delivering Research that Shapes Industry Practices.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.