Asia Pacific Journal of Marketing and Logistics

Scope & Guideline

Exploring Cutting-Edge Strategies for Dynamic Markets.

Introduction

Explore the comprehensive scope of Asia Pacific Journal of Marketing and Logistics through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Asia Pacific Journal of Marketing and Logistics in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1355-5855
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1993 to 2024
AbbreviationASIA PAC J MARKET LO / Asia Pac. J. Market. Logist.
Frequency10 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Asia Pacific Journal of Marketing and Logistics is dedicated to advancing knowledge in the fields of marketing and logistics through innovative research and empirical studies. The journal emphasizes interdisciplinary approaches and the application of modern technologies in marketing strategies, consumer behavior, and supply chain management.
  1. Marketing Innovations:
    The journal focuses on the latest marketing innovations, including digital marketing strategies, social media influence, and consumer engagement techniques. It explores how new technologies and platforms shape marketing practices.
  2. Consumer Behavior Analysis:
    A significant area of research involves understanding consumer behaviors, preferences, and motivations in various contexts, including e-commerce, social media, and traditional retail environments.
  3. Sustainable Marketing Practices:
    There is a consistent emphasis on sustainability in marketing, exploring how brands can incorporate eco-friendly practices and corporate social responsibility into their strategies to meet the growing consumer demand for ethical consumption.
  4. Logistics and Supply Chain Management:
    The journal covers logistics and supply chain dynamics, focusing on issues such as supply chain resilience, green logistics, and the impact of technology on logistics efficiency.
  5. Cross-Cultural Perspectives:
    Research often includes cross-cultural analyses, examining how cultural differences influence marketing strategies and consumer behavior, particularly within the Asia-Pacific region.
  6. Brand Management:
    Studies related to branding, brand loyalty, and brand equity are prevalent, investigating factors that contribute to successful brand positioning and consumer attachment.
The Asia Pacific Journal of Marketing and Logistics is currently witnessing several emerging trends that reflect the evolving landscape of marketing and consumer behavior. This section outlines these trending themes, highlighting their significance in contemporary research.
  1. Digital Transformation in Marketing:
    There is a strong trend towards exploring digital transformation, particularly how brands leverage technologies like AI, big data, and machine learning to enhance marketing strategies and consumer interactions.
  2. Influencer and Social Media Marketing:
    Research focusing on the impact of social media influencers and user-generated content on consumer behavior is gaining traction, reflecting the importance of social proof in today's marketing landscape.
  3. Sustainable and Ethical Consumption:
    An increasing number of studies are addressing sustainable consumption and ethical marketing practices, as consumers become more conscious of their impact on the environment and society.
  4. Experiential Marketing and Consumer Engagement:
    Emerging themes around experiential marketing, where brands create memorable experiences for consumers, are trending. This includes research on immersive technologies like virtual reality and augmented reality.
  5. Behavioral Economics in Marketing:
    There is a growing interest in applying behavioral economics principles to understand consumer decision-making processes, including how emotions and cognitive biases influence purchasing behavior.

Declining or Waning

While the Asia Pacific Journal of Marketing and Logistics has consistently published impactful research, certain themes have shown a decline in prominence over recent years. This section highlights these waning scopes, indicating shifts in focus within the journal.
  1. Traditional Marketing Techniques:
    There has been a noticeable decline in publications focusing on traditional marketing methods, such as print advertising and direct mail campaigns, as the emphasis shifts toward digital and online strategies.
  2. Generalized Consumer Demographics:
    Research concentrating on broad demographic factors without specific cultural or regional insights appears to be less frequent, indicating a move towards more tailored studies that consider cultural nuances.
  3. Static Market Research Models:
    The use of static models for analyzing consumer behavior is decreasing, as there is a growing preference for dynamic and adaptive models that can capture the fast-changing market conditions.
  4. Focus on Luxury Marketing Exclusivity:
    The focus on exclusivity and high-end luxury branding seems to be waning, with more research pivoting towards accessibility and inclusivity in branding and consumer engagement.

Similar Journals

Innovative Marketing

Advancing Ideas at the Intersection of Marketing and Technology
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Journal of Retailing and Consumer Services

Unveiling Trends in Retail and Consumer Dynamics
Publisher: ELSEVIER SCI LTDISSN: 0969-6989Frequency: 6 issues/year

Journal of Retailing and Consumer Services, published by Elsevier Science Ltd, is a premier, comprehensive academic journal focused on the dynamic fields of marketing, retailing, and consumer behavior. With a strong emphasis on the interplay between consumer services and retail practices, this journal has maintained a Q1 ranking within the marketing category as of 2023, placing it among the top 5% of journals in its field according to Scopus, where it ranks #5 out of 210. The journal's impact is underscored by its significant readership and contribution to the ongoing dialogue regarding consumer service innovations, retail strategies, and market trends. Researchers, professionals, and students interested in the latest empirical research and theoretical advancements will find valuable insights and a collaborative platform for knowledge exchange within its pages. The ISSN of the journal is 0969-6989 for print and 1873-1384 for electronic issues, reflecting its commitment to accessibility and dissemination in the field from its inception in 1994 through to its convergence year of 2025.

INTERNATIONAL MARKETING REVIEW

Elevating academic discourse in business and marketing on a global scale.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.

Journal of Strategic Marketing

Cultivating Excellence in Strategic Marketing Research
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

Retail and Marketing Review

Empowering Retail and Marketing Scholarship.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.

Journal of Product and Brand Management

Navigating the evolving landscape of marketing and innovation.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1061-0421Frequency: 7 issues/year

Journal of Product and Brand Management, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research in the fields of product development, brand strategy, and marketing management. With a strong impact on industry practices and academic discourse, this quarterly journal has consistently reflected its influence through its Q1 rankings in Management of Technology and Innovation, Marketing, and Strategy and Management for 2023, positioning it in the top tiers of its categories. Researchers and professionals alike will find the articles published from 1992 to 2024 invaluable, as they critically explore cutting-edge theories and practical applications that enhance understanding of product and brand dynamics in today’s marketplace. While access options are not specified as Open Access, the journal remains a cornerstone for those aiming to stay ahead in the fields of management and marketing. The journal's commitment to fostering innovative insights serves as a vital resource for academics, practitioners, and students dedicated to advancing their knowledge and expertise in the constantly evolving landscape of product and brand management.

Journal of Global Scholars of Marketing Science

Advancing the Frontiers of Marketing Knowledge
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

International Journal of Online Marketing

Advancing Research in the Digital Marketing Sphere
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

International Journal of Sports Marketing & Sponsorship

Unleashing the Power of Sports Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Journal of Brand Management

Advancing Insights in Brand Innovation
Publisher: PALGRAVE MACMILLAN LTDISSN: 1350-231XFrequency: 6 issues/year

The Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.