Luxury-History Culture Consumption
Scope & Guideline
Unveiling the Stories Behind Luxury Consumption
Introduction
Aims and Scopes
- Interdisciplinary Examination of Luxury:
The journal encourages contributions that integrate perspectives from history, sociology, economics, and cultural studies to provide a comprehensive understanding of luxury as a social phenomenon. - Consumer Behavior and Identity:
A consistent focus on how luxury consumption shapes and reflects consumer identities, particularly in relation to status, aspiration, and cultural capital. - Impact of Globalization on Luxury:
Exploration of how globalization influences luxury markets, fashion trends, and consumer practices, particularly in the context of emerging economies. - Corporate Narratives and Responsibility:
Analysis of corporate practices within luxury brands, particularly in relation to social responsibility, sustainability, and ethical consumption. - Cultural Representations of Luxury:
Investigation into how luxury is represented in various media forms, including advertising, literature, and art, and its implications for consumer perceptions.
Trending and Emerging
- Sustainability and Ethical Consumption:
There is a growing focus on the impact of sustainability on luxury consumption, with studies addressing how brands navigate ethical dilemmas and consumer expectations in the face of climate crisis. - Luxury in the Context of Crisis:
Emerging themes related to the COVID-19 pandemic and its impact on luxury consumption are prevalent, indicating how crises reshape consumer priorities and brand narratives. - Intersection of Luxury and Digital Culture:
An increasing interest in how digital platforms and social media influence luxury consumption patterns, particularly among younger consumers, is becoming a significant area of exploration. - Cultural Appropriation and Luxury:
Discussions surrounding cultural appropriation in luxury fashion, particularly in relation to colonial histories and contemporary critiques, are gaining traction, showing a critical engagement with the socio-political dimensions of luxury. - Experiential Luxury and Emotional Consumption:
A trend towards understanding luxury as an experience rather than a product is emerging, with research focusing on the emotional and psychological aspects of luxury consumption.
Declining or Waning
- Historical Luxury Artifacts and Their Value:
There has been a noticeable decline in papers discussing historical luxury artifacts, such as specific case studies on items like the rhinoceros horn, suggesting a shift away from purely historical analyses towards contemporary issues. - Theoretical Discourse without Practical Application:
Theoretical explorations of luxury concepts that do not connect to consumer behavior or market implications seem to be less prevalent, indicating a preference for research with direct relevance to current luxury consumption patterns. - Traditional Luxury Brand Studies:
Research focusing solely on established luxury brands without considering emerging market dynamics or consumer shifts is becoming less common, suggesting a move towards analyzing newer or hybrid luxury entities.
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