Tec Empresarial
Scope & Guideline
Advancing business insights for a global future.
Introduction
Aims and Scopes
- Entrepreneurship and Innovation:
The journal consistently explores themes related to entrepreneurship, including entrepreneurial intentions, innovation capabilities, and the impact of institutional factors on entrepreneurial activities. - Sustainability and Corporate Social Responsibility:
A strong focus on sustainable business practices, green strategies, and the integration of corporate social responsibility into financial performance signifies the journal's commitment to addressing contemporary challenges in business. - Market Dynamics and Consumer Behavior:
Research on consumer behavior, brand equity, and market strategies highlights the journal's interest in understanding the factors that influence purchasing decisions in various sectors. - Crisis Management and Communication:
The journal addresses crisis communication strategies and their effectiveness in various contexts, reflecting the importance of managing public perception and organizational response during crises. - Regional Development and Policy Analysis:
The journal includes analyses of regional economic development and public policy, particularly in Latin American contexts, highlighting its relevance to local governance and economic strategies.
Trending and Emerging
- Digital Transformation and Technology:
An increasing number of publications are focusing on the impact of digital technologies on business practices, indicating a growing interest in how digital transformation can drive innovation and efficiency. - Sustainable Business Practices:
Emerging themes around sustainability, eco-innovation, and corporate responsibility are gaining traction, reflecting a broader societal shift towards environmental consciousness in business. - Crisis and Resilience Strategies:
Research addressing crisis management strategies, especially in the context of the Covid-19 pandemic, is becoming more prevalent, highlighting the need for businesses to adapt and respond effectively to unforeseen challenges. - Internationalization and Global Ventures:
There is a noticeable increase in studies examining the internationalization processes of businesses, particularly in Latin America, showcasing the region's growing economic engagement on a global scale. - Knowledge Management and Intellectual Capital:
A rising trend in exploring the role of knowledge management and intellectual capital in enhancing business performance indicates a shift towards valuing intangible assets in competitive strategies.
Declining or Waning
- Traditional Manufacturing Focus:
There has been a noticeable decrease in studies centered on traditional manufacturing processes and efficiency without a sustainability angle, indicating a shift towards more innovative and sustainable practices. - Generalized Economic Analysis:
Papers that solely analyze economic indicators without linking them to specific business strategies or innovations seem to be less frequent, suggesting a decline in interest in purely economic studies. - Local vs. Global Perspectives:
The emphasis on local business practices without a global context appears to be diminishing, as more recent publications prioritize internationalization and global market dynamics.
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