Arts and the Market
Scope & Guideline
Transforming Perspectives on Arts and Market Dynamics
Introduction
Aims and Scopes
- Cultural Consumption and Participation:
Investigating how audiences consume and engage with various forms of art, including live performances, visual arts, and digital media, and how these experiences shape cultural participation. - Evaluation and Impact Assessment:
Focusing on methodologies for assessing the impact of cultural events and initiatives, particularly within the context of cities designated as cultural capitals, and exploring the value and legacy of such projects. - Digital Transformation in Arts Marketing:
Examining the role of digital technologies in arts marketing, audience engagement, and the distribution of cultural products, particularly in response to contemporary challenges such as the COVID-19 pandemic. - Interdisciplinary Approaches to Arts Marketing:
Utilizing insights from marketing, sociology, and cultural studies to understand the complexities of branding, celebrity influence, and consumer behavior within the arts sector. - Community Engagement and Participatory Practices:
Exploring participatory action research and community-oriented approaches to cultural projects, emphasizing the importance of stakeholder involvement in the evaluation and development of arts initiatives.
Trending and Emerging
- Impact of COVID-19 on Arts and Culture:
The pandemic has catalyzed a surge in research addressing the challenges and adaptations of arts marketing and audience engagement, highlighting how cultural institutions have navigated this unprecedented crisis. - Digital Audience Engagement:
There is an increasing emphasis on understanding how digital platforms are reshaping audience experiences, particularly regarding the transition from live to online formats, revealing new dynamics in arts consumption. - Participatory and Community-Centric Approaches:
Emerging themes focus on participatory evaluation methods and community engagement, emphasizing the role of local stakeholders in shaping cultural initiatives and their outcomes. - Cultural Policy and Evaluation:
A growing interest in the evaluation of cultural policies, especially in the context of European Capitals of Culture, reflects a trend towards understanding the broader implications of cultural events on communities. - Gender and Generational Studies in Arts Consumption:
Research increasingly explores how gender and generational factors influence cultural consumption patterns, providing insights into the diverse experiences and preferences of different audience segments.
Declining or Waning
- Traditional Marketing Strategies:
There is a noticeable decline in studies that focus solely on traditional marketing strategies in the arts, as the field increasingly prioritizes digital engagement and innovative marketing practices. - Celebrity Influence in Arts Marketing:
While celebrity influence has been a significant theme, recent publications suggest a waning interest in this area, as researchers explore more nuanced aspects of audience engagement and cultural participation. - Local Arts Initiatives without Broader Context:
Research focusing exclusively on local arts initiatives without considering their broader cultural and economic contexts appears to be declining, as the journal emphasizes more comprehensive evaluations of cultural policies and impacts.
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