JOURNAL OF CONSUMER PSYCHOLOGY
Scope & Guideline
Elevating Understanding of Consumer Emotions and Decisions
Introduction
Aims and Scopes
- Understanding Psychological Influences on Consumer Behavior:
The journal investigates how psychological factors, including emotions, motivations, and cognitive biases, shape consumer choices and behaviors. - Application of Psychological Theories in Marketing:
It emphasizes the application of established psychological theories, such as Moral Foundations Theory and social influence theories, to better understand consumer responses to marketing strategies. - Impact of Social Dynamics on Consumption:
Research published in the journal often explores the role of social interactions, collective consciousness, and interpersonal relationships in shaping consumer behavior. - Exploration of Emerging Technologies and Consumer Interaction:
The journal addresses the influence of new technologies, such as AI and chatbots, on consumer experiences and decision-making processes. - Sustainability and Ethical Consumption:
A growing focus on how ethical considerations and sustainability impact consumer choices and brand loyalty is evident in recent publications.
Trending and Emerging
- Moral and Ethical Consumer Behavior:
Recent publications increasingly focus on how moral identity and ethical considerations influence consumer choices, reflecting a broader societal emphasis on corporate responsibility and sustainability. - Impact of Digital Technologies on Consumer Experience:
There is a noticeable trend towards examining how digital tools, including AI and social media, are reshaping consumer interactions, preferences, and decision-making processes. - Psychological Well-Being and Consumption:
The journal is increasingly exploring the relationship between consumer behavior and psychological well-being, examining how consumption can both positively and negatively affect mental health. - Collective Consciousness and Social Movements:
Emerging research highlights the role of collective consciousness in shaping consumer behavior, particularly in the context of social movements and activism. - Diversity and Inclusion in Consumer Psychology:
There is a growing emphasis on understanding the effects of diversity, including gender, ethnicity, and socio-economic factors, on consumer behavior and brand perceptions.
Declining or Waning
- Traditional Economic Models of Consumer Behavior:
There appears to be a decreasing focus on classical economic theories that prioritize rational decision-making, as contemporary research increasingly incorporates psychological and social factors. - Static Consumer Segmentation Approaches:
Methodologies relying on rigid demographic segmentation are becoming less prevalent, with a shift towards more dynamic and context-driven consumer profiling. - Overemphasis on Quantitative Analysis:
The journal has seen a decline in purely quantitative research, as there is a growing recognition of the importance of qualitative insights and mixed-method approaches to enrich consumer psychology studies. - Nostalgia as a Central Theme:
While nostalgia has been a popular theme in consumer research, its frequency in recent publications suggests a waning interest as scholars explore more contemporary and relevant consumer experiences.
Similar Journals
Revista Brasileira de Marketing
Connecting Researchers and Practitioners in MarketingRevista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.
Journal of Marketing Theory and Practice
Elevating marketing theory to meet real-world challenges.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.
International Journal of Online Marketing
Uncovering Trends in the Evolving Marketing EcosystemThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.
Management & Marketing
Connecting Research with Real-World ImpactManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
Journal of Current Issues and Research In Advertising
Illuminating the future of advertising through rigorous scholarship.The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.
International Journal of Marketing Communication and New Media
Empowering voices in the realm of digital marketing.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
Journal of International Consumer Marketing
Exploring Global Consumer InsightsThe Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.
Journal of Marketing Analytics
Harnessing Data, Driving Decisions.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
International Journal of Consumer Studies
Connecting theory and practice in consumer behavior analysis.International Journal of Consumer Studies, published by WILEY, is a prestigious journal dedicated to advancing knowledge in the fields of economics, applied psychology, marketing, and public health. With an impressive impact factor and a strong reputation within its category quartiles for 2023, this journal is recognized as Q1 in its respective fields, indicating its high-quality research contributions. The journal serves as a critical platform for researchers, practitioners, and students who seek to explore consumer behavior and its implications across various domains. Covering a wide scope of topics, the International Journal of Consumer Studies aims to foster interdisciplinary discussions and is renowned for its rigorous peer-review process. With a converged publication history from 2001 to 2024, it continues to play an essential role in shaping the future of consumer studies on a global scale. While this journal does not currently offer open access, it remains an invaluable resource for anyone engaged in understanding consumer dynamics and their broader socio-economic impacts.
INTERNATIONAL JOURNAL OF MARKET RESEARCH
Pioneering Research for Tomorrow's Marketing StrategiesInternational Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.