JOURNAL OF CONSUMER PSYCHOLOGY

Scope & Guideline

Unraveling the Psychology of Buying Decisions

Introduction

Welcome to your portal for understanding JOURNAL OF CONSUMER PSYCHOLOGY, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1057-7408
PublisherJOHN WILEY & SONS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ CONSUM PSYCHOL / J. Consum. Psychol.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressTHE ATRIUM, SOUTHERN GATE, CHICHESTER PO19 8SQ, W SUSSEX, ENGLAND

Aims and Scopes

The Journal of Consumer Psychology focuses on the intersection of psychological processes and consumer behavior, exploring how various factors influence consumer decisions and experiences. The journal aims to advance theoretical and practical knowledge in consumer psychology through empirical research and innovative methodologies.
  1. Understanding Psychological Influences on Consumer Behavior:
    The journal investigates how psychological factors, including emotions, motivations, and cognitive biases, shape consumer choices and behaviors.
  2. Application of Psychological Theories in Marketing:
    It emphasizes the application of established psychological theories, such as Moral Foundations Theory and social influence theories, to better understand consumer responses to marketing strategies.
  3. Impact of Social Dynamics on Consumption:
    Research published in the journal often explores the role of social interactions, collective consciousness, and interpersonal relationships in shaping consumer behavior.
  4. Exploration of Emerging Technologies and Consumer Interaction:
    The journal addresses the influence of new technologies, such as AI and chatbots, on consumer experiences and decision-making processes.
  5. Sustainability and Ethical Consumption:
    A growing focus on how ethical considerations and sustainability impact consumer choices and brand loyalty is evident in recent publications.
The Journal of Consumer Psychology is witnessing several emerging themes that reflect current societal trends and evolving consumer behavior. These themes highlight the journal's responsiveness to contemporary issues and its commitment to advancing consumer psychology research.
  1. Moral and Ethical Consumer Behavior:
    Recent publications increasingly focus on how moral identity and ethical considerations influence consumer choices, reflecting a broader societal emphasis on corporate responsibility and sustainability.
  2. Impact of Digital Technologies on Consumer Experience:
    There is a noticeable trend towards examining how digital tools, including AI and social media, are reshaping consumer interactions, preferences, and decision-making processes.
  3. Psychological Well-Being and Consumption:
    The journal is increasingly exploring the relationship between consumer behavior and psychological well-being, examining how consumption can both positively and negatively affect mental health.
  4. Collective Consciousness and Social Movements:
    Emerging research highlights the role of collective consciousness in shaping consumer behavior, particularly in the context of social movements and activism.
  5. Diversity and Inclusion in Consumer Psychology:
    There is a growing emphasis on understanding the effects of diversity, including gender, ethnicity, and socio-economic factors, on consumer behavior and brand perceptions.

Declining or Waning

While the Journal of Consumer Psychology continues to explore various themes, certain areas have experienced a decline in prominence. These waning scopes indicate shifting interests within the field and may reflect broader societal changes.
  1. Traditional Economic Models of Consumer Behavior:
    There appears to be a decreasing focus on classical economic theories that prioritize rational decision-making, as contemporary research increasingly incorporates psychological and social factors.
  2. Static Consumer Segmentation Approaches:
    Methodologies relying on rigid demographic segmentation are becoming less prevalent, with a shift towards more dynamic and context-driven consumer profiling.
  3. Overemphasis on Quantitative Analysis:
    The journal has seen a decline in purely quantitative research, as there is a growing recognition of the importance of qualitative insights and mixed-method approaches to enrich consumer psychology studies.
  4. Nostalgia as a Central Theme:
    While nostalgia has been a popular theme in consumer research, its frequency in recent publications suggests a waning interest as scholars explore more contemporary and relevant consumer experiences.

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