JOURNAL OF CONSUMER PSYCHOLOGY
Scope & Guideline
Transforming Research into Marketing Strategies
Introduction
Aims and Scopes
- Understanding Psychological Influences on Consumer Behavior:
The journal investigates how psychological factors, including emotions, motivations, and cognitive biases, shape consumer choices and behaviors. - Application of Psychological Theories in Marketing:
It emphasizes the application of established psychological theories, such as Moral Foundations Theory and social influence theories, to better understand consumer responses to marketing strategies. - Impact of Social Dynamics on Consumption:
Research published in the journal often explores the role of social interactions, collective consciousness, and interpersonal relationships in shaping consumer behavior. - Exploration of Emerging Technologies and Consumer Interaction:
The journal addresses the influence of new technologies, such as AI and chatbots, on consumer experiences and decision-making processes. - Sustainability and Ethical Consumption:
A growing focus on how ethical considerations and sustainability impact consumer choices and brand loyalty is evident in recent publications.
Trending and Emerging
- Moral and Ethical Consumer Behavior:
Recent publications increasingly focus on how moral identity and ethical considerations influence consumer choices, reflecting a broader societal emphasis on corporate responsibility and sustainability. - Impact of Digital Technologies on Consumer Experience:
There is a noticeable trend towards examining how digital tools, including AI and social media, are reshaping consumer interactions, preferences, and decision-making processes. - Psychological Well-Being and Consumption:
The journal is increasingly exploring the relationship between consumer behavior and psychological well-being, examining how consumption can both positively and negatively affect mental health. - Collective Consciousness and Social Movements:
Emerging research highlights the role of collective consciousness in shaping consumer behavior, particularly in the context of social movements and activism. - Diversity and Inclusion in Consumer Psychology:
There is a growing emphasis on understanding the effects of diversity, including gender, ethnicity, and socio-economic factors, on consumer behavior and brand perceptions.
Declining or Waning
- Traditional Economic Models of Consumer Behavior:
There appears to be a decreasing focus on classical economic theories that prioritize rational decision-making, as contemporary research increasingly incorporates psychological and social factors. - Static Consumer Segmentation Approaches:
Methodologies relying on rigid demographic segmentation are becoming less prevalent, with a shift towards more dynamic and context-driven consumer profiling. - Overemphasis on Quantitative Analysis:
The journal has seen a decline in purely quantitative research, as there is a growing recognition of the importance of qualitative insights and mixed-method approaches to enrich consumer psychology studies. - Nostalgia as a Central Theme:
While nostalgia has been a popular theme in consumer research, its frequency in recent publications suggests a waning interest as scholars explore more contemporary and relevant consumer experiences.
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