Journal of Consumer Behaviour

Scope & Guideline

Innovating Understanding in Consumer Behavior

Introduction

Welcome to your portal for understanding Journal of Consumer Behaviour, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1472-0817
PublisherWILEY
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2009 to 2024
AbbreviationJ CONSUM BEHAV / J. Consum. Behav.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address111 RIVER ST, HOBOKEN 07030-5774, NJ

Aims and Scopes

The Journal of Consumer Behaviour is dedicated to advancing the understanding of consumer behavior through empirical research and theoretical analysis. It emphasizes innovative methodologies and interdisciplinary approaches to explore how consumers interact with products, brands, and services in a rapidly changing marketplace.
  1. Consumer Decision-Making Processes:
    The journal focuses on the cognitive and emotional processes that drive consumer decisions, including the roles of motivation, perception, and social influences.
  2. Impact of Digital Technologies:
    A significant area of research includes how digital technologies, such as social media and e-commerce platforms, shape consumer behavior and brand interactions.
  3. Sustainability and Ethical Consumption:
    The journal explores themes related to sustainable consumption practices, environmental values, and the impact of corporate social responsibility on consumer choices.
  4. Cultural and Social Influences:
    Research often examines how cultural, social, and demographic factors influence consumer behavior, particularly in context-specific settings.
  5. Psychological and Neuromarketing Insights:
    The journal integrates psychological theories and neuromarketing techniques to understand consumer emotions and behaviors, contributing to the field's theoretical depth.
  6. Brand Relationships and Identity:
    Explorations of how consumers form relationships with brands, including brand loyalty, authenticity, and the influence of social identity on consumption.
Recent publications in the Journal of Consumer Behaviour have revealed significant trends and emerging themes that reflect the evolving landscape of consumer behavior. These themes indicate a shift towards more complex and interconnected factors influencing consumer decisions.
  1. Metaverse and Virtual Consumption:
    A growing number of studies are exploring consumer behaviors within virtual environments, including avatar identification and the implications of immersive experiences on purchasing decisions.
  2. Artificial Intelligence and Consumer Interaction:
    Research on the impact of AI technologies on consumer behavior, including chatbots and personalized marketing, is trending as brands increasingly adopt these innovations.
  3. Health and Well-Being:
    Themes surrounding consumer health, wellness, and the psychological impacts of consumption choices have gained prominence, particularly in the context of post-COVID-19 behaviors.
  4. Social Media Influence and Engagement:
    The role of social media influencers in shaping consumer preferences and behaviors is a rapidly emerging area of study, reflecting the changing dynamics of marketing.
  5. Sustainability and Ethical Consumerism:
    There is a notable increase in research focused on sustainability, eco-friendly products, and the motivations driving ethical consumption among consumers.
  6. Consumer Emotions and Experience:
    Research is increasingly delving into the emotional aspects of consumer experiences, including how feelings influence purchasing decisions and brand perceptions.

Declining or Waning

As consumer behavior research evolves, certain themes have become less prominent in recent publications. This section highlights areas that are experiencing a decline in focus or frequency of exploration within the journal.
  1. Traditional Marketing Strategies:
    There is a noticeable decline in research focused on traditional marketing strategies as the emphasis shifts towards digital and experiential marketing approaches.
  2. Static Consumer Demographics:
    Research that solely examines static demographic factors (such as age or gender) without considering dynamic socio-cultural influences is becoming less frequent.
  3. Consumer Loyalty Programs:
    Studies specifically addressing the effectiveness of traditional consumer loyalty programs are waning, with more focus shifting to holistic customer experience and engagement strategies.
  4. Basic Consumer Behavior Models:
    Simplistic models of consumer behavior that do not account for the complexities of modern consumer interactions are being replaced by more nuanced frameworks.
  5. Passive Consumption:
    Themes centered on passive consumption habits are declining as research increasingly focuses on active consumer engagement and participation in brand narratives.

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