Revista Brasileira de Marketing

Scope & Guideline

Catalyzing Ideas in Marketing and Economics

Introduction

Explore the comprehensive scope of Revista Brasileira de Marketing through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Revista Brasileira de Marketing in depth and align your research initiatives with current academic trends.
LanguageMulti-Language
ISSN2177-5184
PublisherUNIV NOVE JULHO
Support Open AccessYes
CountryBrazil
TypeJournal
Convergefrom 2015 to 2024
AbbreviationREV BRASIL MARK / Rev. Brasil. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressAV FRANCISCO MATARAZZO 612, AGUA BRANCA, SAO PAULO C05001-100, BRAZIL

Aims and Scopes

The 'Revista Brasileira de Marketing' focuses on advancing the field of marketing through diverse research methodologies and multidisciplinary approaches. It aims to provide insights into consumer behavior, strategic marketing practices, and the influence of digital transformation on marketing dynamics.
  1. Consumer Behavior and Decision-Making:
    The journal extensively explores various dimensions of consumer behavior, including motivations, decision-making processes, and the psychological factors influencing purchasing intentions.
  2. Digital Marketing and Technology:
    A significant focus is placed on the implications of digital technologies in marketing, including social media, e-commerce, and digital transformation, reflecting the evolving landscape of consumer engagement.
  3. Brand Management and Equity:
    Research on brand strategies, brand equity, and consumer-brand relationships is prevalent, emphasizing the importance of brand perception and loyalty in competitive markets.
  4. Sustainability and Ethical Consumption:
    The journal addresses the growing concern for sustainable marketing practices and ethical consumption, investigating how consumers respond to environmental and social issues.
  5. Methodological Innovations in Marketing Research:
    The journal encourages innovative methodologies in marketing research, including neuro-marketing, netnography, and projective techniques, aiming to enhance the validity and reliability of findings.
The journal has shown a dynamic evolution in its thematic focus, with emerging trends reflecting contemporary societal and technological changes. These trends highlight the journal's responsiveness to current marketing challenges and opportunities.
  1. Influence of Social Media and Influencers:
    There is an increasing emphasis on understanding the role of social media and influencers in shaping consumer behavior, particularly among younger demographics and in the context of brand engagement.
  2. Health and Well-being Marketing:
    Recent publications show a growing interest in marketing related to health and wellness, including the promotion of healthy products and consumer perceptions of health-related marketing.
  3. Sustainability and Green Marketing:
    Research on sustainability in marketing practices is gaining traction, reflecting a broader societal shift towards environmental consciousness and the importance of ethical consumption.
  4. Digital Transformation and Consumer Experience:
    The impact of digital transformation on consumer experiences and marketing strategies is emerging as a critical area of focus, exploring how technology alters consumer interactions with brands.
  5. Neuroscience and Consumer Behavior:
    There is a notable trend towards incorporating neuroscience into marketing research, particularly in understanding subconscious consumer responses and decision-making processes.

Declining or Waning

While the journal has consistently focused on several core areas, some themes appear to be losing prominence over recent years. This decline suggests a shift in research priorities and emerging interests within the marketing field.
  1. Traditional Marketing Practices:
    There has been a noticeable decline in research focused on traditional marketing practices, such as print advertising and direct mail, as the field increasingly embraces digital and social media strategies.
  2. Consumer Research in Physical Retail Environments:
    Studies centered on consumer behavior in physical retail settings have decreased, likely due to the significant shift towards online shopping and the impacts of the COVID-19 pandemic on consumer habits.
  3. Economic Factors in Consumer Behavior:
    Research that primarily emphasizes economic factors affecting consumer choices, such as price sensitivity and income levels, appears to be waning, possibly overshadowed by psychological and social influences.

Similar Journals

International Journal of Marketing Communication and New Media

Unveiling the latest trends in marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Journal of Fashion Marketing and Management

Exploring the Intersection of Fashion and Marketing Excellence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1361-2026Frequency: 4 issues/year

Journal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.

JOURNAL OF INTERACTIVE MARKETING

Advancing the Future of Marketing Research
Publisher: SAGE PUBLICATIONS INCISSN: 1094-9968Frequency: 4 issues/year

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Pioneering Research for a Dynamic Marketing Landscape
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

Journal of International Consumer Marketing

Pioneering Research in International Consumer Trends
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

Journal of Strategic Marketing

Driving Strategic Marketing Forward with Rigorous Research
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

Innovative Marketing

Empowering Marketers Through Open Access Knowledge
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Asia Pacific Journal of Marketing and Logistics

Exploring Cutting-Edge Strategies for Dynamic Markets.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

EUROPEAN JOURNAL OF MARKETING

Empowering Scholars to Navigate the Evolving Marketing Landscape.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

Management & Marketing

Unveiling Trends in Management and Marketing Excellence
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.