Journal of Internet Commerce

Scope & Guideline

Exploring the Intersection of Technology and Commerce

Introduction

Welcome to your portal for understanding Journal of Internet Commerce, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1533-2861
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2002 to 2024
AbbreviationJ INTERNET COMMER / J. Internet Commer.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Internet Commerce focuses on the intersection of technology and consumer behavior in the digital marketplace. It aims to provide insights into various aspects of online commerce, including consumer engagement, marketing strategies, and the impact of emerging technologies on buying behavior.
  1. Consumer Behavior in Digital Environments:
    Research exploring how consumers interact with digital platforms, including their purchasing intentions, trust in e-commerce, and responses to personalized marketing communications.
  2. Technological Innovations in Marketing:
    Studies focusing on the role of artificial intelligence, chatbots, and big data analytics in shaping marketing strategies and influencing consumer behavior.
  3. Social Media and Influencer Marketing:
    Examination of the effects of social media platforms and influencers on brand equity, consumer engagement, and marketing effectiveness.
  4. E-commerce Strategies and Best Practices:
    Insights into effective strategies for enhancing customer-brand engagement, online shopping experiences, and service quality in e-commerce.
  5. Emerging Trends and Challenges in E-commerce:
    Research addressing contemporary issues in online commerce, such as digital manipulation, dark patterns, and the implications of the COVID-19 pandemic on consumer behavior.
The Journal of Internet Commerce has identified several trending and emerging themes that reflect the evolving nature of online commerce and consumer behavior. These areas are gaining traction and are likely to shape future research directions.
  1. AI and Machine Learning in Marketing:
    There is a notable increase in research exploring the implications of AI technologies in marketing, particularly how they influence consumer behavior through personalized recommendations and chatbots.
  2. Consumer Engagement in Digital Platforms:
    Research focusing on strategies to enhance customer engagement, including the role of brand communities and interactive marketing techniques, is trending as companies seek to foster loyalty.
  3. Impact of Social Media Influencers:
    The role of social media influencers in shaping consumer attitudes and behaviors is a rapidly growing area of interest, highlighting the importance of credibility and engagement in digital marketing.
  4. Sustainability and Ethical Consumerism:
    Emerging themes around sustainability practices in e-commerce and consumer awareness of ethical considerations are gaining attention as consumers become more socially responsible.
  5. Big Data Analytics in Consumer Insights:
    An increasing emphasis on utilizing big data analytics to derive insights about consumer behavior and preferences is becoming a key research focus, reflecting the data-driven nature of modern marketing.

Declining or Waning

While the Journal of Internet Commerce continues to explore a variety of topics, some themes have shown a decline in prominence over recent years. These waning scopes may reflect shifting priorities in research or changes in the digital landscape.
  1. Traditional Retail Dynamics:
    Research that focuses on brick-and-mortar retail strategies is becoming less prevalent, as the emphasis shifts towards online and hybrid shopping experiences.
  2. Static Marketing Models:
    The use of traditional marketing models that do not account for the dynamic nature of online consumer behavior and technology adoption is seeing a decrease.
  3. Generalized Consumer Trust Studies:
    While trust remains a critical factor in e-commerce, studies that do not delve into the specific dynamics of trust in online settings are becoming less frequent.
  4. Conventional Advertising Techniques:
    Research associated with traditional advertising methods is waning, as there is a growing focus on innovative digital marketing strategies and influencer dynamics.

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