Journal of Internet Commerce

Scope & Guideline

Bridging Innovation and Internet Commerce

Introduction

Welcome to your portal for understanding Journal of Internet Commerce, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1533-2861
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2002 to 2024
AbbreviationJ INTERNET COMMER / J. Internet Commer.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Internet Commerce focuses on the intersection of technology and consumer behavior in the digital marketplace. It aims to provide insights into various aspects of online commerce, including consumer engagement, marketing strategies, and the impact of emerging technologies on buying behavior.
  1. Consumer Behavior in Digital Environments:
    Research exploring how consumers interact with digital platforms, including their purchasing intentions, trust in e-commerce, and responses to personalized marketing communications.
  2. Technological Innovations in Marketing:
    Studies focusing on the role of artificial intelligence, chatbots, and big data analytics in shaping marketing strategies and influencing consumer behavior.
  3. Social Media and Influencer Marketing:
    Examination of the effects of social media platforms and influencers on brand equity, consumer engagement, and marketing effectiveness.
  4. E-commerce Strategies and Best Practices:
    Insights into effective strategies for enhancing customer-brand engagement, online shopping experiences, and service quality in e-commerce.
  5. Emerging Trends and Challenges in E-commerce:
    Research addressing contemporary issues in online commerce, such as digital manipulation, dark patterns, and the implications of the COVID-19 pandemic on consumer behavior.
The Journal of Internet Commerce has identified several trending and emerging themes that reflect the evolving nature of online commerce and consumer behavior. These areas are gaining traction and are likely to shape future research directions.
  1. AI and Machine Learning in Marketing:
    There is a notable increase in research exploring the implications of AI technologies in marketing, particularly how they influence consumer behavior through personalized recommendations and chatbots.
  2. Consumer Engagement in Digital Platforms:
    Research focusing on strategies to enhance customer engagement, including the role of brand communities and interactive marketing techniques, is trending as companies seek to foster loyalty.
  3. Impact of Social Media Influencers:
    The role of social media influencers in shaping consumer attitudes and behaviors is a rapidly growing area of interest, highlighting the importance of credibility and engagement in digital marketing.
  4. Sustainability and Ethical Consumerism:
    Emerging themes around sustainability practices in e-commerce and consumer awareness of ethical considerations are gaining attention as consumers become more socially responsible.
  5. Big Data Analytics in Consumer Insights:
    An increasing emphasis on utilizing big data analytics to derive insights about consumer behavior and preferences is becoming a key research focus, reflecting the data-driven nature of modern marketing.

Declining or Waning

While the Journal of Internet Commerce continues to explore a variety of topics, some themes have shown a decline in prominence over recent years. These waning scopes may reflect shifting priorities in research or changes in the digital landscape.
  1. Traditional Retail Dynamics:
    Research that focuses on brick-and-mortar retail strategies is becoming less prevalent, as the emphasis shifts towards online and hybrid shopping experiences.
  2. Static Marketing Models:
    The use of traditional marketing models that do not account for the dynamic nature of online consumer behavior and technology adoption is seeing a decrease.
  3. Generalized Consumer Trust Studies:
    While trust remains a critical factor in e-commerce, studies that do not delve into the specific dynamics of trust in online settings are becoming less frequent.
  4. Conventional Advertising Techniques:
    Research associated with traditional advertising methods is waning, as there is a growing focus on innovative digital marketing strategies and influencer dynamics.

Similar Journals

Innovative Marketing

Transforming Marketing Through Innovative Research
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Journal of Marketing Analytics

Exploring the Future of Marketing Strategies.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Journal of Electronic Commerce in Organizations

Empowering Organizations through Cutting-Edge E-Commerce Research
Publisher: IGI GLOBALISSN: 1539-2937Frequency: 1 issue/year

Journal of Electronic Commerce in Organizations is a premier academic journal published by IGI Global, focusing on the dynamic intersection of electronic commerce and organizational strategies. With an ISSN of 1539-2937 and E-ISSN 1539-2929, this journal has been a vital resource since its inception in 2005, and it continues to provide a platform for innovative research until 2024. Recognized within the Q3 quartile across several categories including Computer Networks and Communications, Computer Science Applications, Marketing, and Strategy and Management in 2023, the journal holds a commendable position in the academic landscape. While it does not offer Open Access, it remains an essential repository for scholars and practitioners alike, aiming to bridge theory and practice in the rapidly evolving field of electronic commerce. Researchers will find a wealth of studies that address the complexities and challenges faced by organizations in leveraging digital technologies to enhance business performance and customer engagement.

International Journal of Sports Marketing & Sponsorship

Empowering Practitioners with Actionable Insights
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

JOURNAL OF FOOD PRODUCTS MARKETING

Advancing Knowledge at the Intersection of Food and Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Catalyzing Change in Online Marketing Practices
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

Australasian Marketing Journal

Stimulating Debate and Inspiring Change in the Marketing Sphere
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Marketing Intelligence & Planning

Cultivating Ideas for Strategic Marketing Success
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Journal of Electronic Commerce Research

Fostering Interdisciplinary Dialogues in E-Commerce
Publisher: CALIFORNIA STATE UNIVISSN: 1526-6133Frequency: 4 issues/year

Journal of Electronic Commerce Research, published by California State University, stands at the forefront of academic discourse in the dual realms of Computer Science Applications and Economics. With an impressive impact factor and a status reflected in its prestigious Q1 quartile rankings for both fields, this journal is essential for scholars and professionals aiming to deepen their understanding of the rapidly evolving landscape of electronic commerce. From its inception in 2011 and projected through 2024, the journal has become a vital platform for innovative research, fostering interdisciplinary dialogues that blend technological advancements with economic theory. Access options are available for researchers seeking to engage with cutting-edge findings in this dynamic field, supporting academic growth and practical applications in commerce. The journal's commitment to high-quality research makes it a must-read for anyone interested in the intersection of technology and market behavior, ensuring it remains pivotal in shaping future inquiries and practices in electronic commerce.

Retail and Marketing Review

Exploring the Future of Retail and Marketing.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.