INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Scope & Guideline
Connecting Scholars and Practitioners in Marketing Excellence
Introduction
Aims and Scopes
- Marketing Strategy and Consumer Behavior:
The journal emphasizes research that explores the dynamics of marketing strategies and consumer behavior, examining how various factors influence consumer decisions and brand interactions. - Digital Marketing and Technology Integration:
A significant focus is placed on the integration of digital technologies in marketing practices, including studies on online consumer behavior, digital advertising, and the impact of social media. - Emerging Markets and Global Perspectives:
The journal encourages research that investigates marketing practices in emerging markets, providing insights into cultural, economic, and regulatory factors influencing marketing strategies. - Sustainability and Ethical Marketing:
IJRM publishes work that addresses the growing importance of sustainability and ethics in marketing, exploring how brands can engage consumers in responsible practices. - Innovation in Marketing:
Research that delves into innovative marketing techniques, including the use of artificial intelligence, machine learning, and data analytics, is a core area of focus, reflecting the journal's commitment to cutting-edge developments. - Consumer Trust and Brand Loyalty:
The journal also explores themes related to consumer trust, brand loyalty, and the psychological mechanisms that underpin consumer-brand relationships.
Trending and Emerging
- Generative AI and Marketing Automation:
The rise of generative AI in marketing is a prominent theme, with research exploring its applications in content creation, personalized marketing, and consumer engagement. - Social Media and the Creator Economy:
There is an increasing focus on the impact of social media platforms and the creator economy, examining how influencers and content creators shape consumer perceptions and brand interactions. - Data Privacy and Consumer Trust:
Studies addressing data privacy concerns and their impact on consumer trust and behavior are emerging as critical areas of research, particularly in the context of technology-mediated marketing. - Sustainability in Consumer Behavior:
Research is increasingly exploring the intersection of sustainability and consumer behavior, investigating how environmental concerns influence purchasing decisions and brand loyalty. - Psychological and Emotional Drivers of Consumer Behavior:
There is a growing emphasis on understanding the psychological and emotional factors that drive consumer behavior, with studies focusing on the impact of emotions, identity, and social influences. - Cross-Channel Marketing Effectiveness:
Research on the effectiveness of cross-channel marketing strategies is gaining traction, highlighting the importance of integrated approaches in enhancing consumer engagement and brand performance.
Declining or Waning
- Traditional Marketing Channels:
Research on traditional marketing channels, such as print advertising and direct mail, has seen a decline as digital platforms become increasingly dominant in marketing strategies. - Static Consumer Segmentation:
The focus on static consumer segmentation models is waning, with a shift towards more dynamic and behavioral approaches that consider evolving consumer preferences and interactions. - Conventional Brand Loyalty Metrics:
There is a noticeable decrease in studies relying on conventional metrics of brand loyalty, such as repeat purchase rates, as researchers seek more nuanced understandings of consumer engagement. - Single-Channel Marketing Strategies:
Research concentrating on single-channel marketing strategies is becoming less common as the omnichannel approach gains traction, emphasizing the need for integrated marketing communications. - Descriptive Analytics without Predictive Insights:
The journal is moving away from purely descriptive analytics studies that lack predictive insights, favoring research that combines analytics with actionable marketing strategies.
Similar Journals
Recherche et Applications en Marketing-English Edition
Advancing Marketing Knowledge for a Dynamic FutureRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
Asia Pacific Journal of Marketing and Logistics
Driving Innovation Across the Asia Pacific Landscape.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.
Market-Trziste
Bridging Research and Practice in Economic SciencesMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
International Journal of Online Marketing
Advancing Research in the Digital Marketing SphereThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.
Journal of International Consumer Marketing
Advancing Marketing Knowledge Across BordersThe Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.
JOURNAL OF INTERNATIONAL MARKETING
Advancing Insights in International Marketing ExcellenceJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Navigating the Evolving World of Digital AdvertisingWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
INTERNATIONAL MARKETING REVIEW
Connecting scholars and practitioners in the world of international marketing.INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.
Retail and Marketing Review
Championing Open Access to Retail and Marketing Excellence.Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.
Management & Marketing
Exploring New Frontiers in Management and MarketingManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.