INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Scope & Guideline

Exploring Contemporary Issues in Marketing Research

Introduction

Explore the comprehensive scope of INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN0167-8116
PublisherELSEVIER
Support Open AccessNo
CountryNetherlands
TypeJournal
Convergefrom 1984 to 2024
AbbreviationINT J RES MARK / Int. J. Res. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressRADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS

Aims and Scopes

The International Journal of Research in Marketing (IJRM) focuses on advancing the field of marketing through rigorous empirical research, theoretical development, and practical insights. It aims to provide a platform for innovative studies that address contemporary issues in marketing, consumer behavior, and the implications of emerging technologies.
  1. Marketing Strategy and Consumer Behavior:
    The journal emphasizes research that explores the dynamics of marketing strategies and consumer behavior, examining how various factors influence consumer decisions and brand interactions.
  2. Digital Marketing and Technology Integration:
    A significant focus is placed on the integration of digital technologies in marketing practices, including studies on online consumer behavior, digital advertising, and the impact of social media.
  3. Emerging Markets and Global Perspectives:
    The journal encourages research that investigates marketing practices in emerging markets, providing insights into cultural, economic, and regulatory factors influencing marketing strategies.
  4. Sustainability and Ethical Marketing:
    IJRM publishes work that addresses the growing importance of sustainability and ethics in marketing, exploring how brands can engage consumers in responsible practices.
  5. Innovation in Marketing:
    Research that delves into innovative marketing techniques, including the use of artificial intelligence, machine learning, and data analytics, is a core area of focus, reflecting the journal's commitment to cutting-edge developments.
  6. Consumer Trust and Brand Loyalty:
    The journal also explores themes related to consumer trust, brand loyalty, and the psychological mechanisms that underpin consumer-brand relationships.
The International Journal of Research in Marketing is currently witnessing several trending and emerging themes that reflect the changing landscape of marketing practices and consumer interactions. These themes highlight the journal's responsiveness to contemporary issues and advancements in the field.
  1. Generative AI and Marketing Automation:
    The rise of generative AI in marketing is a prominent theme, with research exploring its applications in content creation, personalized marketing, and consumer engagement.
  2. Social Media and the Creator Economy:
    There is an increasing focus on the impact of social media platforms and the creator economy, examining how influencers and content creators shape consumer perceptions and brand interactions.
  3. Data Privacy and Consumer Trust:
    Studies addressing data privacy concerns and their impact on consumer trust and behavior are emerging as critical areas of research, particularly in the context of technology-mediated marketing.
  4. Sustainability in Consumer Behavior:
    Research is increasingly exploring the intersection of sustainability and consumer behavior, investigating how environmental concerns influence purchasing decisions and brand loyalty.
  5. Psychological and Emotional Drivers of Consumer Behavior:
    There is a growing emphasis on understanding the psychological and emotional factors that drive consumer behavior, with studies focusing on the impact of emotions, identity, and social influences.
  6. Cross-Channel Marketing Effectiveness:
    Research on the effectiveness of cross-channel marketing strategies is gaining traction, highlighting the importance of integrated approaches in enhancing consumer engagement and brand performance.

Declining or Waning

While the International Journal of Research in Marketing continues to evolve, some themes have shown declining prominence in recent publications. This shift may reflect changes in consumer behavior, technological advancements, and the marketing landscape.
  1. Traditional Marketing Channels:
    Research on traditional marketing channels, such as print advertising and direct mail, has seen a decline as digital platforms become increasingly dominant in marketing strategies.
  2. Static Consumer Segmentation:
    The focus on static consumer segmentation models is waning, with a shift towards more dynamic and behavioral approaches that consider evolving consumer preferences and interactions.
  3. Conventional Brand Loyalty Metrics:
    There is a noticeable decrease in studies relying on conventional metrics of brand loyalty, such as repeat purchase rates, as researchers seek more nuanced understandings of consumer engagement.
  4. Single-Channel Marketing Strategies:
    Research concentrating on single-channel marketing strategies is becoming less common as the omnichannel approach gains traction, emphasizing the need for integrated marketing communications.
  5. Descriptive Analytics without Predictive Insights:
    The journal is moving away from purely descriptive analytics studies that lack predictive insights, favoring research that combines analytics with actionable marketing strategies.

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