International Journal of Indian Culture and Business Management
Scope & Guideline
Exploring the Fusion of Culture and Commerce.
Introduction
Aims and Scopes
- Cultural Influences on Business Practices:
The journal extensively covers how various aspects of Indian culture, including traditional values, social norms, and spiritual beliefs, shape business practices and management approaches. - Innovation and Entrepreneurship:
Research on entrepreneurship, particularly in the context of social entrepreneurship and micro-enterprises, is a significant focus area, addressing the challenges and opportunities for innovation in India. - Financial Management and Inclusion:
The journal investigates financial literacy, inclusion, and management practices, particularly in the context of emerging markets and the unique challenges faced in the Indian financial landscape. - Sustainability and Corporate Responsibility:
There is a consistent emphasis on sustainability, corporate social responsibility, and ethical business practices, exploring how Indian businesses can contribute to sustainable development. - Human Resource Management and Organizational Behaviour:
The journal delves into HR practices, employee engagement, work-life balance, and organizational culture, focusing on the dynamics within Indian organizations. - Impact of Technology on Business:
The influence of digital technologies on business practices, consumer behavior, and operational efficiency is a critical area of research, especially in the context of the rapid technological advancements in India. - Market Dynamics and Consumer Behavior:
Research on consumer behavior, market trends, and branding strategies within the Indian context is a core component, examining how cultural factors influence purchasing decisions.
Trending and Emerging
- Digital Transformation and E-commerce:
Research focusing on digital transformation, e-commerce strategies, and technology's impact on consumer behavior is gaining traction, reflecting the shift towards online business models and digital engagement. - Social Entrepreneurship and Impact Investing:
There is a growing emphasis on social entrepreneurship and impact investing, highlighting innovative business models that address social issues while achieving financial sustainability. - Workplace Well-being and Employee Engagement:
Studies exploring the relationship between workplace culture, employee well-being, and engagement are trending, particularly in light of the challenges posed by the COVID-19 pandemic. - Sustainability and Green Business Practices:
A significant rise in research on sustainability practices in business, including green marketing and corporate social responsibility, is evident, as businesses seek to align with global sustainability goals. - Cultural Adaptation in Global Business:
Emerging themes include the adaptation of Indian businesses to global markets, examining how cultural factors influence international business strategies and operations.
Declining or Waning
- Traditional Business Models:
There has been a noticeable decrease in studies focusing on traditional business models, as the emphasis shifts towards innovative and technology-driven approaches in the dynamic Indian market. - Static Economic Theories:
Research centered on static economic theories without considering cultural or social dimensions is becoming less prevalent, reflecting a broader trend towards integrating cultural insights into economic analysis. - Macro-Level Economic Assessments:
There appears to be a decline in macroeconomic analyses that do not incorporate local cultural contexts, as researchers increasingly recognize the importance of localized perspectives in understanding economic phenomena. - Sector-Specific Studies:
Studies focused on specific sectors without a broader cultural or management context are decreasing, as there is a growing recognition of the interconnectedness of sectors and the cultural factors influencing them. - Conventional Marketing Strategies:
There is a waning interest in conventional marketing strategies that do not align with contemporary digital and social media landscapes, as businesses adapt to changing consumer behaviors driven by technology.
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