INTERNATIONAL JOURNAL OF MARKET RESEARCH
Scope & Guideline
Leading the Charge in Market Research Innovation
Introduction
Aims and Scopes
- Market Research Methodologies:
The journal consistently publishes articles that explore various methodologies in market research, including qualitative, quantitative, and mixed-method approaches, emphasizing the importance of methodological rigor and innovation. - Consumer Behavior Analysis:
A core focus of the journal is understanding consumer behavior, including decision-making processes, emotional influences, and the impact of marketing strategies on consumer preferences and actions. - Brand Research and Management:
The journal frequently addresses topics related to brand management, including brand equity, brand loyalty, and the effects of branding on consumer perceptions and market dynamics. - Digital Marketing and Technology Integration:
There is a significant emphasis on the intersection of marketing and technology, particularly in the context of digital marketing, social media strategies, and the application of machine learning and AI in market research. - Social and Ethical Dimensions of Marketing:
The journal explores the social implications of marketing practices, including the ethical considerations of market research, consumer privacy concerns, and the inclusion of marginalized groups in research.
Trending and Emerging
- Machine Learning and AI Applications:
There is a growing trend towards the incorporation of machine learning and artificial intelligence in market research methodologies, indicating a shift towards data-driven insights and predictive analytics. - Sustainability and Ethical Consumption:
Research focusing on sustainability and ethical consumerism is increasingly prevalent, reflecting a societal shift towards more responsible consumption patterns and the importance of corporate social responsibility. - Emotional and Psychological Influences on Consumer Behavior:
Emerging studies are delving deeper into the emotional and psychological aspects that drive consumer behavior, highlighting the significance of emotions in marketing strategies and consumer decision-making. - Inclusive Marketing Practices:
A notable trend is the focus on inclusive marketing practices that consider diverse consumer groups, particularly marginalized communities, thereby addressing social justice issues within marketing research. - Digital Consumer Engagement Strategies:
There is a rising interest in understanding digital consumer engagement, particularly in the context of social media and interactive platforms, as brands seek to enhance their connection with consumers in a digital-first world.
Declining or Waning
- Traditional Survey Methods:
There has been a noticeable decline in the focus on traditional survey methodologies, as the field shifts towards more innovative data collection techniques, such as mobile apps and online engagement strategies. - Generalized Market Trends:
Research that broadly examines market trends without specific contextual analysis or targeted consumer insights appears to be decreasing, as there is a growing preference for studies that provide deeper, more nuanced understandings of specific market segments. - Static Branding Concepts:
The exploration of static branding concepts, such as fixed brand attributes or traditional brand positioning strategies, is becoming less frequent, with a shift towards dynamic branding strategies that adapt to changing consumer behaviors and market conditions. - Simple Demographic Analysis:
There seems to be a waning interest in basic demographic analysis in market research, as the discipline increasingly recognizes the complexity of consumer identities and the need for more sophisticated segmentation approaches. - Conventional Advertising Effectiveness Studies:
Research that looks solely at the effectiveness of traditional advertising without integrating newer forms of media and consumer interaction is becoming less relevant, as the focus shifts to comprehensive analyses of multi-channel strategies.
Similar Journals
Marketing Intelligence & Planning
Exploring Innovations in Marketing StrategyMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
Journal of Strategic Marketing
Connecting Theory and Practice for Marketing ProfessionalsJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
International Journal of Bank Marketing
Shaping the landscape of banking through strategic marketing insights.International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.
Journal of Research in Interactive Marketing
Elevating Marketing Strategies through Scholarly InsightJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
EUROPEAN JOURNAL OF MARKETING
Pioneering New Paths in Marketing Theory and Application.The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.
INTERNATIONAL MARKETING REVIEW
Pioneering research at the intersection of business and culture.INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.
Journal of Islamic Marketing
Elevating Marketing Discourse in an Islamic ContextJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.
South Asian Journal of Business Studies
Innovating research in Business and International Management.South Asian Journal of Business Studies, published by Emerald Group Publishing, is an esteemed academic journal that serves as a vital platform for researchers, professionals, and students in the fields of Business and International Management, Cultural Studies, Economics, Marketing, and Strategic Management. With an ISSN of 2398-628X and an E-ISSN of 2398-6298, the journal has made significant strides since its inception in 2017 and continues to converge until 2024. Notably, it boasts impressive Scopus rankings, including a remarkable Q1 classification in Cultural Studies and Economics, all while enjoying high impact factors that reflect its quality and relevance in academia—ranked in the 98th percentile in Cultural Studies and 89th in Economics, Econometrics, and Finance. Despite no open access option, the journal is committed to advancing knowledge and offering insights into dynamic business landscapes across South Asia. It stands as a crucial resource for those looking to understand the intricate interplay between regional business practices and global trends.
International Journal of Online Marketing
Navigating the Complexities of Digital EngagementThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.
Journal of Fashion Marketing and Management
Advancing Knowledge in Fashion's Dynamic MarketplaceJournal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.