MARKETING LETTERS
Scope & Guideline
Transforming ideas into actionable marketing strategies.
Introduction
Aims and Scopes
- Consumer Behavior Insights:
The journal explores various aspects of consumer behavior, including decision-making processes, preferences, and emotional influences on purchasing. - Marketing Strategy and Management:
Research on marketing strategies, including brand management, advertising effectiveness, and the role of marketing in organizational performance. - Technological Impact on Marketing:
Examining the influence of emerging technologies such as AI, blockchain, and social media on marketing practices and consumer interactions. - Cultural and Societal Influences:
Investigating how cultural, social, and economic factors shape consumer perceptions and marketing strategies across different regions. - Sustainability and Ethical Marketing:
Addressing the growing importance of sustainability in marketing practices and consumer expectations around ethical behaviors.
Trending and Emerging
- Impact of AI and Automation:
Research on the implications of artificial intelligence and automation in marketing strategies, consumer interactions, and decision-making processes is increasingly prevalent. - Consumer Privacy and Data Protection:
With growing concerns about data privacy, studies focusing on consumer empowerment, data control, and the ethical implications of data usage are becoming more common. - Sustainability in Marketing:
There is a notable increase in research exploring sustainability practices within marketing, reflecting consumer demand for responsible business practices and ethical consumption. - Digital and Social Media Marketing:
The exploration of digital marketing strategies, particularly on social media platforms, is a rising trend, emphasizing engagement, content virality, and consumer interactions online. - Emotional and Psychological Factors in Marketing:
An emerging emphasis on understanding the emotional and psychological influences on consumer behavior is shaping new research directions, including how emotions affect purchasing decisions.
Declining or Waning
- Traditional Advertising Effectiveness:
Research focusing on the effectiveness of traditional advertising methods has decreased, as the journal shifts towards digital and innovative marketing strategies. - Static Consumer Demographics:
There is a waning focus on static demographic factors in consumer research, with a move towards dynamic and situational influences on consumer behavior. - Nostalgia Marketing:
Although nostalgia remains a relevant theme, its specific exploration in marketing strategies has diminished as newer concepts gain prominence. - Influence of Celebrity Endorsements:
Research on celebrity endorsements is becoming less prevalent, possibly due to the rise of influencer marketing and the changing landscape of brand partnerships. - Conventional Market Segmentation:
The traditional approaches to market segmentation are being overshadowed by more nuanced and data-driven methods, reducing their presence in recent studies.
Similar Journals
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Transforming Ideas into Impactful Marketing PracticesJOURNAL OF BUSINESS & INDUSTRIAL MARKETING is a distinguished peer-reviewed journal published by Emerald Group Publishing Ltd that focuses on advancing scholarly research in the fields of business, industrial marketing, and international management. With a notable Q1 ranking in Business and International Management and a Q2 ranking in Marketing, this journal stands out in its commitment to fostering innovative methodologies and practices within the marketing discipline. Featuring contributions from leading academics and industry practitioners, the journal spans a comprehensive range of topics that enhance the understanding of marketing strategies in diverse industrial contexts. Although it follows a subscription-based model, the insights found in each issue are invaluable to researchers, professionals, and students alike, ensuring that they remain at the forefront of emerging trends and practices. The journal has been a critical resource since its inception in 1986, with a converged years span reaching into 2024, making it a key player in disseminating impactful marketing research.
JOURNAL OF FOOD PRODUCTS MARKETING
Innovating Strategies for Successful Food Product MarketingJOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.
JOURNAL OF INTERNATIONAL MARKETING
Exploring Global Strategies for Tomorrow's MarketsJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
JOURNAL OF MARKETING RESEARCH
Transforming Data into Marketing MasteryJOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.
Recherche et Applications en Marketing-English Edition
Bridging Research and Practice in Marketing ExcellenceRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
Marketing Intelligence & Planning
Navigating the Future of Marketing with IntelligenceMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
MARKETING SCIENCE
Driving Innovation in Marketing StrategiesMARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.
International Journal of Marketing Communication and New Media
Navigating the evolving dynamics of marketing communication.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
PSYCHOLOGY & MARKETING
Advancing Research at the Intersection of Psychology and MarketingPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
Journal of Marketing Management
Bridging theory and practice in marketing management.Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.