Australasian Marketing Journal

Scope & Guideline

Fostering Multidisciplinary Approaches in Marketing Studies

Introduction

Welcome to the Australasian Marketing Journal information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Australasian Marketing Journal, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1441-3582
PublisherSAGE PUBLICATIONS LTD
Support Open AccessNo
CountryAustralia
TypeJournal
Convergefrom 2003 to 2024
AbbreviationAUSTRALAS MARK J / Australas. Mark. J.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND

Aims and Scopes

The Australasian Marketing Journal focuses on advancing the field of marketing through rigorous research and innovative methodologies. Its core areas encompass a diverse range of topics that reflect contemporary marketing challenges, consumer behavior, and the integration of technology in marketing practices.
  1. Consumer Behavior and Engagement:
    Research focusing on how consumers interact with brands and marketing strategies, including the effects of social media, influencer marketing, and consumer engagement metrics.
  2. Diversity, Equity, and Inclusion:
    A significant emphasis on exploring diversity and inclusion in marketing practices, addressing representation and equity in marketing communications and campaigns.
  3. Sustainability and Ethical Marketing:
    Investigations into sustainable practices in marketing, including consumer perceptions of sustainability, corporate social responsibility, and the integration of sustainable development goals into marketing strategies.
  4. Technological Integration in Marketing:
    A focus on the impact of emerging technologies such as artificial intelligence, social media analytics, and digital marketing tools on consumer behavior and marketing effectiveness.
  5. Market Innovation and Co-Creation:
    Exploration of collaborative approaches in marketing, including value co-creation, service innovation, and the role of consumer participation in marketing processes.
  6. Methodological Advances in Marketing Research:
    Development and application of innovative research methodologies, including qualitative and quantitative approaches, to enhance the understanding of marketing phenomena.
The Australasian Marketing Journal is experiencing a surge in interest in several emerging themes that are shaping the future of marketing research. These trends reflect the evolving landscape of marketing and consumer behavior.
  1. Impact of Social Media and Influencers:
    There is an increasing focus on the role of social media influencers in shaping consumer perceptions and behaviors, highlighting the importance of digital platforms in modern marketing.
  2. Artificial Intelligence and Marketing Automation:
    Research exploring the integration of AI in marketing strategies is on the rise, emphasizing its impact on consumer engagement, personalization, and operational efficiency.
  3. Health and Well-Being Marketing:
    A growing theme involves marketing strategies that promote health and well-being, particularly in the context of e-health services and consumer behavior during crises like the COVID-19 pandemic.
  4. Sustainability and Ethical Consumerism:
    An emerging focus on sustainable marketing practices and ethical consumerism reflects a broader societal shift towards valuing sustainability in purchasing decisions.
  5. Diversity and Inclusion Initiatives:
    The journal is increasingly addressing the importance of diversity and inclusion in marketing practices, with research dedicated to understanding its impact on brand perception and consumer loyalty.

Declining or Waning

While the Australasian Marketing Journal continues to explore a wide range of marketing topics, certain themes appear to be losing prominence in recent publications. These waning scopes reflect shifts in research priorities and emerging trends within the field.
  1. Traditional Marketing Strategies:
    There is a noticeable decline in research focused on traditional marketing strategies, such as print advertising and direct mail, as digital and social media marketing gain more attention.
  2. Consumer Loyalty Programs:
    Studies specifically dedicated to loyalty programs and their effectiveness seem to be decreasing, possibly due to the evolving nature of consumer-brand relationships in the digital age.
  3. Generalized Marketing Theories:
    Research that relies on broad, generalized marketing theories without contextual application is becoming less prevalent. The journal is shifting towards more specific, context-driven research.
  4. Brand Management in Isolation:
    The focus on brand management as an isolated topic appears to be waning, with a growing trend toward integrating brand management with broader consumer engagement and technological considerations.
  5. Static Market Segmentation:
    Research that adheres to static models of market segmentation is diminishing, as dynamic and fluid approaches to understanding consumer behavior gain traction.

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