MARKETING SCIENCE

Scope & Guideline

Unlocking the Science Behind Consumer Behavior

Introduction

Welcome to your portal for understanding MARKETING SCIENCE, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN0732-2399
PublisherINFORMS
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1996 to 2024
AbbreviationMARKET SCI / Mark. Sci.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228

Aims and Scopes

The journal 'Marketing Science' aims to advance the understanding of marketing through rigorous research that integrates theory and practice. It focuses on the application of scientific methods to address complex marketing issues and the evolving landscape of consumer behavior.
  1. Consumer Behavior and Decision Making:
    Examines the psychological, social, and cultural factors that influence consumer choices, including how emotions and cognitive biases affect purchasing decisions.
  2. Digital Marketing and Technology Integration:
    Focuses on the implications of digital technologies in marketing practices, exploring themes such as e-commerce, social media, and the impact of AI and big data on marketing strategies.
  3. Sustainability and Corporate Responsibility:
    Investigates marketing strategies that promote sustainability and ethical practices, addressing the role of marketing in supporting corporate social responsibility initiatives.
  4. Market Dynamics and Competitive Strategies:
    Analyzes competitive behavior in various market structures, including the effects of pricing, promotions, and product strategies on firm performance and market share.
  5. Innovative Marketing Practices:
    Explores new marketing methodologies and frameworks, including co-creation, engagement strategies, and the integration of customer feedback into product development.
  6. Cross-Cultural Marketing:
    Studies the influence of cultural differences on marketing strategies and consumer behavior, emphasizing the need for localized approaches in global marketing.
Recent publications in 'Marketing Science' reveal a number of trending and emerging themes that indicate the journal's responsiveness to contemporary marketing challenges and innovations. These themes reflect the evolving nature of consumer behavior and the marketing landscape.
  1. Sustainability and Ethical Marketing:
    There is a marked increase in research focused on how marketing can address sustainability challenges, including the UN Sustainable Development Goals (SDGs) and corporate social responsibility.
  2. Technology and AI in Marketing:
    Emerging research on the integration of artificial intelligence and technology in marketing processes, exploring how these innovations can enhance customer experiences and operational efficiencies.
  3. Consumer Vulnerability and Resilience:
    A growing interest in understanding consumer vulnerabilities and how marketing can address these challenges, particularly in the context of economic crises and health concerns.
  4. Engagement through Digital Platforms:
    Studies increasingly focus on consumer engagement strategies within digital platforms, including the roles of social media and user-generated content in shaping brand interactions.
  5. Diversity and Inclusion in Marketing:
    There is an increasing emphasis on how marketing practices can promote diversity and inclusion, reflecting broader societal movements and consumer expectations.

Declining or Waning

While 'Marketing Science' continues to evolve, certain themes have begun to decline in prominence in recent publications. These waning scopes reflect shifts in research interests and the changing landscape of marketing practice.
  1. Traditional Advertising Methods:
    Research on conventional advertising techniques, such as print and television ads, has decreased as attention shifts toward digital and social media marketing.
  2. Static Market Segmentation:
    The focus on rigid market segmentation strategies is waning in favor of more dynamic and adaptive approaches that consider changing consumer behaviors and preferences.
  3. Brand Loyalty as a Sole Focus:
    While brand loyalty remains important, the narrow focus on loyalty metrics without considering broader customer experience and engagement strategies is declining.
  4. Supply Chain Marketing:
    Research specifically targeting traditional supply chain marketing strategies has become less frequent as the emphasis shifts to integrated and collaborative approaches in the sharing economy.
  5. Consumer Privacy Concerns:
    Though still relevant, the specific focus on consumer privacy issues has decreased as discussions broaden to encompass data ethics and responsible use of consumer data in marketing.

Similar Journals

Journal of International Consumer Marketing

Exploring Global Consumer Insights
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

International Journal of Business

Fostering Scholarly Excellence in International Business
Publisher: Chaoyang Univ TechnologyISSN: 1083-4346Frequency: 4 issues/year

International Journal of Business, published by Chaoyang University of Technology, serves as a crucial platform for the dissemination of scholarly research in the fields of business, international management, economics, and finance. With its ISSN 1083-4346 and an operating period from 2011 to 2024, the journal aims to contribute to the body of knowledge by offering a comprehensive range of academic articles, reviews, and case studies. Despite its current Q4 ranking in various categories, including Business and International Management and Strategy and Management, the journal provides valuable insights that can aid researchers, professionals, and students in navigating complex market dynamics and economic challenges. Although not an open-access journal, its relevance and dedication to advancing the understanding of contemporary business issues cannot be understated. As the academic landscape evolves, the International Journal of Business remains committed to fostering an informed community of scholars dedicated to the challenges and innovations in the ever-changing world of business.

Market-Trziste

Fostering Collaboration in the Economics Community
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Marketing and Management of Innovations

Exploring the Future of Marketing and Management.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.

European Journal of Management and Business Economics

Connecting Scholars to the Heart of European Business Dynamics.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2444-8451Frequency: 3 issues/year

The European Journal of Management and Business Economics is a leading scholarly publication dedicated to advancing knowledge in various domains of management and business economics. Published by Emerald Group Publishing Ltd, this journal has established itself as an influential source of research and insights since its transition to Open Access in 2013, facilitating widespread dissemination of knowledge. Based in the United Kingdom, it focuses on critical areas such as Business and International Management, Finance, Marketing, Organizational Behavior, Strategy, and Tourism Management, as evidenced by its commendable Q2 quartile rankings across multiple categories in 2023. The journal's strong performance is further reflected in its Scopus rankings, showcasing its valuable contribution to the fields of Economics and Management, with numerous publications attaining high percentiles. With a commitment to fostering innovative research, the European Journal of Management and Business Economics is an essential resource for researchers, professionals, and students aiming to stay at the forefront of contemporary business challenges and strategies.

JOURNAL OF INTERNATIONAL MARKETING

Pioneering Research for a Global Marketplace
Publisher: SAGE PUBLICATIONS INCISSN: 1069-031XFrequency: 4 issues/year

JOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.

INTERNATIONAL JOURNAL OF MARKET RESEARCH

Elevating Scholarly Dialogue in Economics and Marketing
Publisher: SAGE PUBLICATIONS LTDISSN: 1470-7853Frequency: 6 issues/year

International Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.

Journal of Marketing Management

Advancing marketing insights for a dynamic business world.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0267-257XFrequency: 18 issues/year

Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.

Journal of Business-to-Business Marketing

Innovating Insights for Business Relationships
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1051-712XFrequency: 4 issues/year

The Journal of Business-to-Business Marketing, published by Routledge Journals, Taylor & Francis Ltd, is a distinguished academic periodical that has been at the forefront of research and scholarship in the business-to-business marketing arena since 1992. With an ISSN of 1051-712X and an E-ISSN of 1547-0628, this journal plays a crucial role in the dissemination of knowledge among researchers, practitioners, and students, providing them with innovative insights and empirical analyses. Given its robust standing, as evidenced by a 2023 ranking of Q2 in Management Information Systems and Q3 in Marketing, the journal is committed to enhancing understanding and promoting best practices within the domain. Despite not being an open-access journal, its insightful publications are essential for anyone looking to stay ahead in the competitive fields of marketing and management. The journal contains valuable articles that explore the complexities of B2B marketing strategies, relationships, and transactions, making it an indispensable resource for advancing scholarly and professional discourse.

Marketing Intelligence & Planning

Navigating the Future of Marketing with Intelligence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.