MARKETING SCIENCE

Scope & Guideline

Navigating the Future of Marketing and Management

Introduction

Welcome to your portal for understanding MARKETING SCIENCE, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN0732-2399
PublisherINFORMS
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1996 to 2024
AbbreviationMARKET SCI / Mark. Sci.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228

Aims and Scopes

The journal 'Marketing Science' aims to advance the understanding of marketing through rigorous research that integrates theory and practice. It focuses on the application of scientific methods to address complex marketing issues and the evolving landscape of consumer behavior.
  1. Consumer Behavior and Decision Making:
    Examines the psychological, social, and cultural factors that influence consumer choices, including how emotions and cognitive biases affect purchasing decisions.
  2. Digital Marketing and Technology Integration:
    Focuses on the implications of digital technologies in marketing practices, exploring themes such as e-commerce, social media, and the impact of AI and big data on marketing strategies.
  3. Sustainability and Corporate Responsibility:
    Investigates marketing strategies that promote sustainability and ethical practices, addressing the role of marketing in supporting corporate social responsibility initiatives.
  4. Market Dynamics and Competitive Strategies:
    Analyzes competitive behavior in various market structures, including the effects of pricing, promotions, and product strategies on firm performance and market share.
  5. Innovative Marketing Practices:
    Explores new marketing methodologies and frameworks, including co-creation, engagement strategies, and the integration of customer feedback into product development.
  6. Cross-Cultural Marketing:
    Studies the influence of cultural differences on marketing strategies and consumer behavior, emphasizing the need for localized approaches in global marketing.
Recent publications in 'Marketing Science' reveal a number of trending and emerging themes that indicate the journal's responsiveness to contemporary marketing challenges and innovations. These themes reflect the evolving nature of consumer behavior and the marketing landscape.
  1. Sustainability and Ethical Marketing:
    There is a marked increase in research focused on how marketing can address sustainability challenges, including the UN Sustainable Development Goals (SDGs) and corporate social responsibility.
  2. Technology and AI in Marketing:
    Emerging research on the integration of artificial intelligence and technology in marketing processes, exploring how these innovations can enhance customer experiences and operational efficiencies.
  3. Consumer Vulnerability and Resilience:
    A growing interest in understanding consumer vulnerabilities and how marketing can address these challenges, particularly in the context of economic crises and health concerns.
  4. Engagement through Digital Platforms:
    Studies increasingly focus on consumer engagement strategies within digital platforms, including the roles of social media and user-generated content in shaping brand interactions.
  5. Diversity and Inclusion in Marketing:
    There is an increasing emphasis on how marketing practices can promote diversity and inclusion, reflecting broader societal movements and consumer expectations.

Declining or Waning

While 'Marketing Science' continues to evolve, certain themes have begun to decline in prominence in recent publications. These waning scopes reflect shifts in research interests and the changing landscape of marketing practice.
  1. Traditional Advertising Methods:
    Research on conventional advertising techniques, such as print and television ads, has decreased as attention shifts toward digital and social media marketing.
  2. Static Market Segmentation:
    The focus on rigid market segmentation strategies is waning in favor of more dynamic and adaptive approaches that consider changing consumer behaviors and preferences.
  3. Brand Loyalty as a Sole Focus:
    While brand loyalty remains important, the narrow focus on loyalty metrics without considering broader customer experience and engagement strategies is declining.
  4. Supply Chain Marketing:
    Research specifically targeting traditional supply chain marketing strategies has become less frequent as the emphasis shifts to integrated and collaborative approaches in the sharing economy.
  5. Consumer Privacy Concerns:
    Though still relevant, the specific focus on consumer privacy issues has decreased as discussions broaden to encompass data ethics and responsible use of consumer data in marketing.

Similar Journals

International Journal of Online Marketing

Navigating the Complexities of Digital Engagement
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

Market-Trziste

Transforming Ideas into Impactful Knowledge
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Journal of Strategic Marketing

Elevating Marketing Insights through Strategic Perspectives
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

Marketing Intelligence & Planning

Exploring Innovations in Marketing Strategy
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Journal of Business Research

Exploring Innovative Strategies in Business Research
Publisher: ELSEVIER SCIENCE INCISSN: 0148-2963Frequency: 12 issues/year

The Journal of Business Research is a premier academic journal dedicated to advancing knowledge in the field of business and marketing. Published by Elsevier Science Inc, the journal boasts a significant impact within the academic community, evidenced by its remarkable 2023 Q1 ranking in Marketing and an impressive placement in the top 3% of its category, ranked #6 out of 210 in Scopus. Since its inception in 1973, the journal has provided a vital platform for researchers, professionals, and students to publish and access cutting-edge interdisciplinary research that addresses the complexities of contemporary business practices. Although it does not offer open access options, its rigorous peer-review process ensures high-quality and credible contributions, making it an essential resource for anyone looking to deepen their understanding of business dynamics and marketing strategies. With a focus on innovative methodologies and the latest trends, The Journal of Business Research continues to shape the future of business research into 2024 and beyond.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Advancing the Future of Digital Marketing
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

International Journal of Marketing Communication and New Media

Exploring the future of communication in a digital world.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

INTERNATIONAL JOURNAL OF MARKET RESEARCH

Exploring the Frontiers of Business and Marketing Research
Publisher: SAGE PUBLICATIONS LTDISSN: 1470-7853Frequency: 6 issues/year

International Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.

Marketing and Management of Innovations

Advancing Innovation through Insightful Research.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.

QME-Quantitative Marketing and Economics

Empowering Research Through Quantitative Excellence
Publisher: SPRINGERISSN: 1570-7156Frequency: 4 issues/year

QME-Quantitative Marketing and Economics is a prestigious academic journal published by Springer, dedicated to advancing the interdisciplinary fields of marketing and economics through rigorous quantitative research. With its ISSN 1570-7156 and E-ISSN 1573-711X, this journal holds a distinguished position as it has been classified in the Q1 quartile in both Economics, Econometrics and Finance (miscellaneous) and Marketing categories for 2023. Operating from the Netherlands, the journal encourages the dissemination of innovative methodologies and empirical findings that address contemporary challenges in these fields, impacting both scholarly discourse and practical applications. Although it currently does not offer open access options, research published in QME is widely acknowledged for its contribution to theory and practice, making significant strides in both academic and industry settings. Researchers, professionals, and students will find this journal a crucial source of insights and a platform for influential discourse in marketing and economic analysis.