MARKETING SCIENCE

Scope & Guideline

Driving Innovation in Marketing Strategies

Introduction

Welcome to the MARKETING SCIENCE information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of MARKETING SCIENCE, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0732-2399
PublisherINFORMS
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1996 to 2024
AbbreviationMARKET SCI / Mark. Sci.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228

Aims and Scopes

The journal 'Marketing Science' aims to advance the understanding of marketing through rigorous research that integrates theory and practice. It focuses on the application of scientific methods to address complex marketing issues and the evolving landscape of consumer behavior.
  1. Consumer Behavior and Decision Making:
    Examines the psychological, social, and cultural factors that influence consumer choices, including how emotions and cognitive biases affect purchasing decisions.
  2. Digital Marketing and Technology Integration:
    Focuses on the implications of digital technologies in marketing practices, exploring themes such as e-commerce, social media, and the impact of AI and big data on marketing strategies.
  3. Sustainability and Corporate Responsibility:
    Investigates marketing strategies that promote sustainability and ethical practices, addressing the role of marketing in supporting corporate social responsibility initiatives.
  4. Market Dynamics and Competitive Strategies:
    Analyzes competitive behavior in various market structures, including the effects of pricing, promotions, and product strategies on firm performance and market share.
  5. Innovative Marketing Practices:
    Explores new marketing methodologies and frameworks, including co-creation, engagement strategies, and the integration of customer feedback into product development.
  6. Cross-Cultural Marketing:
    Studies the influence of cultural differences on marketing strategies and consumer behavior, emphasizing the need for localized approaches in global marketing.
Recent publications in 'Marketing Science' reveal a number of trending and emerging themes that indicate the journal's responsiveness to contemporary marketing challenges and innovations. These themes reflect the evolving nature of consumer behavior and the marketing landscape.
  1. Sustainability and Ethical Marketing:
    There is a marked increase in research focused on how marketing can address sustainability challenges, including the UN Sustainable Development Goals (SDGs) and corporate social responsibility.
  2. Technology and AI in Marketing:
    Emerging research on the integration of artificial intelligence and technology in marketing processes, exploring how these innovations can enhance customer experiences and operational efficiencies.
  3. Consumer Vulnerability and Resilience:
    A growing interest in understanding consumer vulnerabilities and how marketing can address these challenges, particularly in the context of economic crises and health concerns.
  4. Engagement through Digital Platforms:
    Studies increasingly focus on consumer engagement strategies within digital platforms, including the roles of social media and user-generated content in shaping brand interactions.
  5. Diversity and Inclusion in Marketing:
    There is an increasing emphasis on how marketing practices can promote diversity and inclusion, reflecting broader societal movements and consumer expectations.

Declining or Waning

While 'Marketing Science' continues to evolve, certain themes have begun to decline in prominence in recent publications. These waning scopes reflect shifts in research interests and the changing landscape of marketing practice.
  1. Traditional Advertising Methods:
    Research on conventional advertising techniques, such as print and television ads, has decreased as attention shifts toward digital and social media marketing.
  2. Static Market Segmentation:
    The focus on rigid market segmentation strategies is waning in favor of more dynamic and adaptive approaches that consider changing consumer behaviors and preferences.
  3. Brand Loyalty as a Sole Focus:
    While brand loyalty remains important, the narrow focus on loyalty metrics without considering broader customer experience and engagement strategies is declining.
  4. Supply Chain Marketing:
    Research specifically targeting traditional supply chain marketing strategies has become less frequent as the emphasis shifts to integrated and collaborative approaches in the sharing economy.
  5. Consumer Privacy Concerns:
    Though still relevant, the specific focus on consumer privacy issues has decreased as discussions broaden to encompass data ethics and responsible use of consumer data in marketing.

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