Recherche et Applications en Marketing-English Edition

Scope & Guideline

Bridging Research and Practice in Marketing Excellence

Introduction

Welcome to your portal for understanding Recherche et Applications en Marketing-English Edition, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN2051-5707
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2014 to 2021 (coverage discontinued in Scopus)
AbbreviationRECH APPL MARKET-ENG / Rech. Appl. Market.-Engl. Ed.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The journal 'Recherche et Applications en Marketing-English Edition' focuses on advancing the field of marketing research through interdisciplinary approaches that encompass various consumer behavior insights, marketing strategies, and sustainable practices. It aims to bridge theoretical frameworks with practical applications, fostering innovative solutions to contemporary marketing challenges.
  1. Consumer Behavior and Mindfulness:
    Research on how consumer practices, including mindful eating and food consumption behaviors, influence brand relationships and marketing efficacy.
  2. Sustainable Marketing Practices:
    Exploration of sustainable marketing strategies, including the promotion of eco-friendly products and practices, and their impact on consumer behavior.
  3. Digital Marketing and Technology:
    Focus on the role of digital platforms, social media influences, and the integration of technology in shaping consumer experiences and marketing strategies.
  4. Ethnographic and Experiential Insights:
    Utilization of ethnographic methods to understand consumer experiences and the social contexts of consumption, providing depth to marketing research.
  5. Critical Marketing Perspectives:
    Incorporation of critical theories and frameworks to analyze marketing's role and responsibilities in societal and ecological contexts.
The journal has seen a significant evolution in its thematic focus, with several emerging trends reflecting the changing landscape of marketing research. These trends indicate a responsiveness to contemporary societal issues, technological advancements, and evolving consumer behaviors.
  1. Health and Wellness Marketing:
    Recent publications emphasize the role of marketing in promoting health and wellness, particularly through the lens of food consumption and digital influencers, reflecting a growing consumer interest in healthy lifestyles.
  2. Sustainability and Ethical Consumption:
    There is an increasing focus on sustainability in marketing, with research addressing how brands can foster eco-responsibility and consumer engagement in sustainable practices.
  3. Impact of Digital Influencers:
    The role of digital influencers and social media in shaping consumer perceptions and behaviors is a rising theme, with studies exploring their effectiveness in marketing campaigns.
  4. Consumer Experience and Engagement:
    A trend towards understanding the experiential aspects of marketing, including consumer engagement and the emotional dimensions of brand interactions, is becoming more prevalent.
  5. Post-Growth Society Perspectives:
    Emerging discussions around marketing in a post-growth society highlight the need for responsible marketing practices that consider ecological and societal implications.

Declining or Waning

While the journal continues to thrive in various domains, some traditional marketing themes appear to be on the decline as new paradigms emerge. This shift indicates a transition towards more contemporary and relevant topics that reflect current consumer and societal trends.
  1. Traditional Marketing Mix:
    There is a noticeable decline in research focusing on the traditional 4Ps of marketing (Product, Price, Place, Promotion), as newer frameworks and consumer-centric approaches gain prominence.
  2. Conventional Advertising Techniques:
    The focus on conventional advertising methods is waning in favor of innovative and experiential marketing strategies that engage consumers on a deeper level.
  3. Static Consumer Segmentation:
    Research that relies on static demographic-based consumer segmentation is decreasing, with a shift towards more dynamic and behaviorally-based approaches that consider consumer experiences and interactions.

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