EUROPEAN JOURNAL OF MARKETING

Scope & Guideline

Empowering Scholars to Navigate the Evolving Marketing Landscape.

Introduction

Immerse yourself in the scholarly insights of EUROPEAN JOURNAL OF MARKETING with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageMulti-Language
ISSN0309-0566
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1967 to 2024
AbbreviationEUR J MARKETING / Eur. J. Market.
Frequency10 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The European Journal of Marketing aims to be a leading platform for innovative marketing research, bridging the gap between theory and practice. It focuses on a broad range of topics within marketing, emphasizing the importance of understanding consumer behavior, organizational strategies, and the impact of digital transformations in marketing practices.
  1. Consumer Behavior and Decision-Making:
    Research on how consumers make decisions, influenced by psychological, emotional, and social factors, and how these behaviors impact marketing strategies.
  2. Digital Marketing and Technology:
    Exploration of the role of digital technologies in marketing, including social media, e-commerce, and emerging platforms, as well as their implications for consumer engagement.
  3. Sustainability and Ethical Marketing:
    Investigating the intersection of marketing practices with sustainability, corporate social responsibility, and ethical considerations in consumer marketing.
  4. Brand Management and Brand Equity:
    Studies focusing on brand development, brand loyalty, brand equity measurement, and consumer-brand relationships.
  5. Service Marketing and Customer Experience:
    Research related to service delivery, customer service interactions, and how these impact customer satisfaction and loyalty.
  6. Innovative Marketing Strategies:
    Analysis of contemporary marketing strategies, including co-creation, experiential marketing, and integrated marketing communications.
The European Journal of Marketing has identified several emerging trends that are gaining traction in the field, reflecting the current interests and challenges faced by marketers today. These themes highlight the journal's commitment to addressing contemporary issues in marketing.
  1. Influencer Marketing and Social Media:
    Research on the impact of social media influencers and their role in shaping consumer perceptions and behaviors is increasingly prominent, reflecting the growing importance of digital platforms.
  2. Sustainability and Green Marketing:
    There is a rising interest in sustainability-related research, focusing on how brands can communicate their environmental commitments and engage consumers in sustainable practices.
  3. Consumer Well-Being and Mental Health:
    Studies exploring the relationship between marketing practices and consumer well-being, including the impact of consumption on mental health, are gaining attention.
  4. Data Privacy and Consumer Trust:
    With increasing concerns over data privacy, research examining how brands can build trust and manage consumer privacy expectations is becoming more significant.
  5. Emerging Technologies in Marketing:
    The use of AI, machine learning, and other advanced technologies in marketing research and application is a growing area of focus, highlighting the need for innovative approaches to consumer engagement.

Declining or Waning

While the European Journal of Marketing has experienced growth in many areas, certain themes have shown a decline in prominence over recent years. This shift reflects the evolving landscape of marketing research and changing priorities among scholars and practitioners.
  1. Traditional Marketing Models:
    There has been a noticeable decline in research focused on traditional marketing models that do not incorporate digital elements or contemporary consumer behavior insights.
  2. Mass Marketing Techniques:
    Studies centered around mass marketing strategies are becoming less frequent as the focus shifts towards personalized and targeted marketing approaches.
  3. Consumer Loyalty Programs:
    Research on traditional loyalty programs is waning, as new forms of consumer engagement and relationship-building strategies emerge.
  4. Static Market Segmentation:
    The exploration of static market segmentation methods is diminishing in favor of dynamic, data-driven approaches that account for changing consumer preferences.
  5. Print and Offline Advertising:
    Research dedicated to print advertising and other offline marketing techniques is decreasing, reflecting the shift toward digital and online channels.

Similar Journals

Revista Brasileira de Marketing

Innovating the Intersection of Marketing and Economics
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

JOURNAL OF MARKETING

Shaping Marketing Strategies with Scholarly Excellence.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

INTERNATIONAL MARKETING REVIEW

Advancing global marketing insights for over 40 years.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.

Innovative Marketing

Transforming Marketing Through Innovative Research
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Management & Marketing

Connecting Research with Real-World Impact
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

Asia Pacific Journal of Marketing and Logistics

Connecting Academia with Real-World Logistics Solutions.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

JOURNAL OF CONSUMER MARKETING

Unlocking the Secrets of Consumer Engagement.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of Marketing Management

Bridging theory and practice in marketing management.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0267-257XFrequency: 18 issues/year

Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.

International Journal of Online Marketing

Uncovering Trends in the Evolving Marketing Ecosystem
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

INTERNATIONAL JOURNAL OF MARKET RESEARCH

Uncovering the Dynamics of Consumer Behavior and Economics
Publisher: SAGE PUBLICATIONS LTDISSN: 1470-7853Frequency: 6 issues/year

International Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.