EUROPEAN JOURNAL OF MARKETING

Scope & Guideline

Pioneering New Paths in Marketing Theory and Application.

Introduction

Welcome to your portal for understanding EUROPEAN JOURNAL OF MARKETING, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageMulti-Language
ISSN0309-0566
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1967 to 2024
AbbreviationEUR J MARKETING / Eur. J. Market.
Frequency10 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The European Journal of Marketing aims to be a leading platform for innovative marketing research, bridging the gap between theory and practice. It focuses on a broad range of topics within marketing, emphasizing the importance of understanding consumer behavior, organizational strategies, and the impact of digital transformations in marketing practices.
  1. Consumer Behavior and Decision-Making:
    Research on how consumers make decisions, influenced by psychological, emotional, and social factors, and how these behaviors impact marketing strategies.
  2. Digital Marketing and Technology:
    Exploration of the role of digital technologies in marketing, including social media, e-commerce, and emerging platforms, as well as their implications for consumer engagement.
  3. Sustainability and Ethical Marketing:
    Investigating the intersection of marketing practices with sustainability, corporate social responsibility, and ethical considerations in consumer marketing.
  4. Brand Management and Brand Equity:
    Studies focusing on brand development, brand loyalty, brand equity measurement, and consumer-brand relationships.
  5. Service Marketing and Customer Experience:
    Research related to service delivery, customer service interactions, and how these impact customer satisfaction and loyalty.
  6. Innovative Marketing Strategies:
    Analysis of contemporary marketing strategies, including co-creation, experiential marketing, and integrated marketing communications.
The European Journal of Marketing has identified several emerging trends that are gaining traction in the field, reflecting the current interests and challenges faced by marketers today. These themes highlight the journal's commitment to addressing contemporary issues in marketing.
  1. Influencer Marketing and Social Media:
    Research on the impact of social media influencers and their role in shaping consumer perceptions and behaviors is increasingly prominent, reflecting the growing importance of digital platforms.
  2. Sustainability and Green Marketing:
    There is a rising interest in sustainability-related research, focusing on how brands can communicate their environmental commitments and engage consumers in sustainable practices.
  3. Consumer Well-Being and Mental Health:
    Studies exploring the relationship between marketing practices and consumer well-being, including the impact of consumption on mental health, are gaining attention.
  4. Data Privacy and Consumer Trust:
    With increasing concerns over data privacy, research examining how brands can build trust and manage consumer privacy expectations is becoming more significant.
  5. Emerging Technologies in Marketing:
    The use of AI, machine learning, and other advanced technologies in marketing research and application is a growing area of focus, highlighting the need for innovative approaches to consumer engagement.

Declining or Waning

While the European Journal of Marketing has experienced growth in many areas, certain themes have shown a decline in prominence over recent years. This shift reflects the evolving landscape of marketing research and changing priorities among scholars and practitioners.
  1. Traditional Marketing Models:
    There has been a noticeable decline in research focused on traditional marketing models that do not incorporate digital elements or contemporary consumer behavior insights.
  2. Mass Marketing Techniques:
    Studies centered around mass marketing strategies are becoming less frequent as the focus shifts towards personalized and targeted marketing approaches.
  3. Consumer Loyalty Programs:
    Research on traditional loyalty programs is waning, as new forms of consumer engagement and relationship-building strategies emerge.
  4. Static Market Segmentation:
    The exploration of static market segmentation methods is diminishing in favor of dynamic, data-driven approaches that account for changing consumer preferences.
  5. Print and Offline Advertising:
    Research dedicated to print advertising and other offline marketing techniques is decreasing, reflecting the shift toward digital and online channels.

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