JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Scope & Guideline

Connecting Theory and Practice in Global Marketing

Introduction

Delve into the academic richness of JOURNAL OF THE ACADEMY OF MARKETING SCIENCE with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN0092-0703
PublisherSPRINGER
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1973 to 2024
AbbreviationJ ACAD MARKET SCI / J. Acad. Mark. Sci.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressONE NEW YORK PLAZA, SUITE 4600 , NEW YORK, NY 10004, UNITED STATES

Aims and Scopes

The Journal of the Academy of Marketing Science focuses on advancing the field of marketing through rigorous research, innovative methodologies, and practical applications. It aims to bridge the gap between theory and practice, providing insights that are relevant to both scholars and practitioners.
  1. Consumer Behavior and Decision-Making:
    The journal emphasizes research on how consumers make decisions, including factors influencing preferences, purchasing behavior, and the implications for marketing strategies.
  2. Marketing Strategy and Innovation:
    It explores the development and implementation of marketing strategies, particularly in the context of innovation, digital marketing, and the evolving landscape of consumer engagement.
  3. Corporate Social Responsibility and Sustainability:
    The journal addresses the role of marketing in promoting corporate social responsibility, sustainability initiatives, and ethical considerations in marketing practices.
  4. Quantitative and Qualitative Research Methodologies:
    The journal publishes studies employing both quantitative and qualitative methodologies, including meta-analyses, field experiments, and case studies, to provide robust insights into marketing phenomena.
  5. Technological Impact on Marketing:
    There is a significant focus on the impact of emerging technologies, such as artificial intelligence, big data, and digital platforms, on marketing practices and consumer interactions.
  6. Diversity and Inclusion in Marketing:
    The journal highlights the importance of diversity and inclusion in marketing strategies, addressing how representation and equity influence consumer perceptions and engagement.
The Journal of the Academy of Marketing Science is at the forefront of exploring new and emerging themes within the marketing discipline. This section highlights recent trends that are shaping the future of marketing research and practice.
  1. Digital Transformation and Marketing Technology:
    An increasing number of studies focus on the implications of digital transformation, including the use of AI, data analytics, and technology-driven marketing strategies that enhance customer engagement.
  2. Sustainability and Ethical Marketing:
    Research on sustainability in marketing is gaining traction, examining how brands can align their practices with consumer expectations for ethical behavior and environmental responsibility.
  3. Consumer Vulnerability and Resilience:
    Emerging themes around consumer vulnerability, particularly in the context of economic crises and social issues, are being explored to understand how brands can support and connect with vulnerable populations.
  4. Behavioral Economics in Marketing:
    There is a growing interest in applying concepts from behavioral economics to marketing, focusing on how psychological factors influence consumer behavior and decision-making processes.
  5. Social Media and Influencer Marketing:
    The impact of social media and influencer marketing continues to rise, with research examining the effectiveness, ethics, and strategies surrounding these modern marketing practices.

Declining or Waning

While the Journal of the Academy of Marketing Science continues to evolve, certain themes have shown signs of declining prominence in recent publications. This section identifies areas that may be receiving less attention in the current research landscape.
  1. Traditional Advertising Techniques:
    Research focusing on traditional advertising methods has decreased, as the journal shifts towards exploring digital marketing strategies and the effectiveness of modern communication channels.
  2. Static Market Segmentation:
    The approach of using static demographic-based market segmentation is waning, with more emphasis on dynamic and behavioral segmentation based on real-time consumer data and engagement patterns.
  3. Non-Digital Consumer Interactions:
    There is a noticeable decline in studies concentrated solely on non-digital consumer interactions, as the focus moves towards understanding digital channels and virtual engagement.
  4. General Marketing Theories without Empirical Evidence:
    The journal appears to be moving away from broad theoretical discussions without empirical backing, favoring research that includes substantial data analysis and practical implications.
  5. Single-Channel Marketing Strategies:
    Research that discusses marketing strategies confined to single channels (e.g., only print or TV) is becoming less common, as scholars recognize the importance of integrated multi-channel approaches.

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