JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Scope & Guideline

Connecting Theory and Practice in Global Marketing

Introduction

Explore the comprehensive scope of JOURNAL OF THE ACADEMY OF MARKETING SCIENCE through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore JOURNAL OF THE ACADEMY OF MARKETING SCIENCE in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN0092-0703
PublisherSPRINGER
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1973 to 2024
AbbreviationJ ACAD MARKET SCI / J. Acad. Mark. Sci.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressONE NEW YORK PLAZA, SUITE 4600 , NEW YORK, NY 10004, UNITED STATES

Aims and Scopes

The Journal of the Academy of Marketing Science focuses on advancing the field of marketing through rigorous research, innovative methodologies, and practical applications. It aims to bridge the gap between theory and practice, providing insights that are relevant to both scholars and practitioners.
  1. Consumer Behavior and Decision-Making:
    The journal emphasizes research on how consumers make decisions, including factors influencing preferences, purchasing behavior, and the implications for marketing strategies.
  2. Marketing Strategy and Innovation:
    It explores the development and implementation of marketing strategies, particularly in the context of innovation, digital marketing, and the evolving landscape of consumer engagement.
  3. Corporate Social Responsibility and Sustainability:
    The journal addresses the role of marketing in promoting corporate social responsibility, sustainability initiatives, and ethical considerations in marketing practices.
  4. Quantitative and Qualitative Research Methodologies:
    The journal publishes studies employing both quantitative and qualitative methodologies, including meta-analyses, field experiments, and case studies, to provide robust insights into marketing phenomena.
  5. Technological Impact on Marketing:
    There is a significant focus on the impact of emerging technologies, such as artificial intelligence, big data, and digital platforms, on marketing practices and consumer interactions.
  6. Diversity and Inclusion in Marketing:
    The journal highlights the importance of diversity and inclusion in marketing strategies, addressing how representation and equity influence consumer perceptions and engagement.
The Journal of the Academy of Marketing Science is at the forefront of exploring new and emerging themes within the marketing discipline. This section highlights recent trends that are shaping the future of marketing research and practice.
  1. Digital Transformation and Marketing Technology:
    An increasing number of studies focus on the implications of digital transformation, including the use of AI, data analytics, and technology-driven marketing strategies that enhance customer engagement.
  2. Sustainability and Ethical Marketing:
    Research on sustainability in marketing is gaining traction, examining how brands can align their practices with consumer expectations for ethical behavior and environmental responsibility.
  3. Consumer Vulnerability and Resilience:
    Emerging themes around consumer vulnerability, particularly in the context of economic crises and social issues, are being explored to understand how brands can support and connect with vulnerable populations.
  4. Behavioral Economics in Marketing:
    There is a growing interest in applying concepts from behavioral economics to marketing, focusing on how psychological factors influence consumer behavior and decision-making processes.
  5. Social Media and Influencer Marketing:
    The impact of social media and influencer marketing continues to rise, with research examining the effectiveness, ethics, and strategies surrounding these modern marketing practices.

Declining or Waning

While the Journal of the Academy of Marketing Science continues to evolve, certain themes have shown signs of declining prominence in recent publications. This section identifies areas that may be receiving less attention in the current research landscape.
  1. Traditional Advertising Techniques:
    Research focusing on traditional advertising methods has decreased, as the journal shifts towards exploring digital marketing strategies and the effectiveness of modern communication channels.
  2. Static Market Segmentation:
    The approach of using static demographic-based market segmentation is waning, with more emphasis on dynamic and behavioral segmentation based on real-time consumer data and engagement patterns.
  3. Non-Digital Consumer Interactions:
    There is a noticeable decline in studies concentrated solely on non-digital consumer interactions, as the focus moves towards understanding digital channels and virtual engagement.
  4. General Marketing Theories without Empirical Evidence:
    The journal appears to be moving away from broad theoretical discussions without empirical backing, favoring research that includes substantial data analysis and practical implications.
  5. Single-Channel Marketing Strategies:
    Research that discusses marketing strategies confined to single channels (e.g., only print or TV) is becoming less common, as scholars recognize the importance of integrated multi-channel approaches.

Similar Journals

Pacific Business Review International

Empowering Insights for Tomorrow's Business Leaders
Publisher: PACIFIC INST MANAGEMENTISSN: 0974-438XFrequency: 12 issues/year

Pacific Business Review International is a prominent platform for scholarly discourse in the field of business research, published by the PACIFIC INST MANAGEMENT in Udaipur, India. With its ISSN 0974-438X, this journal serves as a vital resource for academics, practitioners, and students interested in the dynamic landscape of international business. The journal focuses on a wide array of themes including marketing strategies, organizational behavior, finance, and entrepreneurship, thereby fostering cross-disciplinary dialogue and innovative ideas. With an aim to disseminate high-quality research and facilitate the exchange of knowledge, it endeavors to contribute significantly to the global business community. Although the journal follows a subscription model, its reputation and credibility make it an essential reference for those seeking insights into emerging business trends and practices. Enhance your research or professional practice by exploring the valuable findings and perspectives presented within its pages.

International Journal of Marketing Communication and New Media

Exploring the future of communication in a digital world.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

JOURNAL OF INTERNATIONAL MARKETING

Bridging Research and Real-World Marketing Solutions
Publisher: SAGE PUBLICATIONS INCISSN: 1069-031XFrequency: 4 issues/year

JOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.

International Journal of E-Business Research

Pioneering Insights for the Digital Business Landscape
Publisher: IGI GLOBALISSN: 1548-1131Frequency: 1 issue/year

International Journal of E-Business Research, published by IGI Global, serves as a pivotal platform for disseminating cutting-edge research in the realm of e-business. Since its inception in 2005 and continuing through 2024, this peer-reviewed journal seeks to explore the intersection of technology and business practices, fostering innovation and collaboration among scholars, practitioners, and students in the fields of Computer Science Applications and Management Information Systems. With a commendable Q3 ranking in both categories for 2023, the journal presents a unique opportunity for researchers to contribute to the ongoing dialogue about e-business strategies, digital transformation, and technological advancements. Envisioned as a key resource for the academic community, the International Journal of E-Business Research not only supports traditional subscription models but also encourages contributions that address essential trends shaping the future of e-commerce and digital enterprises.

International Journal of Online Marketing

Navigating the Complexities of Digital Engagement
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

Journal of Current Issues and Research In Advertising

Advancing advertising insights for a dynamic industry.
Publisher: TAYLOR & FRANCIS LTDISSN: 1064-1734Frequency: 4 issues/year

The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.

Journal of Marketing Management

Catalyzing intellectual debate on contemporary marketing challenges.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0267-257XFrequency: 18 issues/year

Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.

European Journal of Management and Business Economics

Elevating Management Practices with Cutting-Edge Research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2444-8451Frequency: 3 issues/year

The European Journal of Management and Business Economics is a leading scholarly publication dedicated to advancing knowledge in various domains of management and business economics. Published by Emerald Group Publishing Ltd, this journal has established itself as an influential source of research and insights since its transition to Open Access in 2013, facilitating widespread dissemination of knowledge. Based in the United Kingdom, it focuses on critical areas such as Business and International Management, Finance, Marketing, Organizational Behavior, Strategy, and Tourism Management, as evidenced by its commendable Q2 quartile rankings across multiple categories in 2023. The journal's strong performance is further reflected in its Scopus rankings, showcasing its valuable contribution to the fields of Economics and Management, with numerous publications attaining high percentiles. With a commitment to fostering innovative research, the European Journal of Management and Business Economics is an essential resource for researchers, professionals, and students aiming to stay at the forefront of contemporary business challenges and strategies.

MARKETING SCIENCE

Empowering Researchers with Cutting-Edge Insights
Publisher: INFORMSISSN: 0732-2399Frequency: 6 issues/year

MARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.

Marketing and Management of Innovations

Advancing Innovation through Insightful Research.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.