JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Scope & Guideline
Transforming Ideas into Impactful Marketing Practices
Introduction
Aims and Scopes
- Consumer Behavior and Decision-Making:
The journal emphasizes research on how consumers make decisions, including factors influencing preferences, purchasing behavior, and the implications for marketing strategies. - Marketing Strategy and Innovation:
It explores the development and implementation of marketing strategies, particularly in the context of innovation, digital marketing, and the evolving landscape of consumer engagement. - Corporate Social Responsibility and Sustainability:
The journal addresses the role of marketing in promoting corporate social responsibility, sustainability initiatives, and ethical considerations in marketing practices. - Quantitative and Qualitative Research Methodologies:
The journal publishes studies employing both quantitative and qualitative methodologies, including meta-analyses, field experiments, and case studies, to provide robust insights into marketing phenomena. - Technological Impact on Marketing:
There is a significant focus on the impact of emerging technologies, such as artificial intelligence, big data, and digital platforms, on marketing practices and consumer interactions. - Diversity and Inclusion in Marketing:
The journal highlights the importance of diversity and inclusion in marketing strategies, addressing how representation and equity influence consumer perceptions and engagement.
Trending and Emerging
- Digital Transformation and Marketing Technology:
An increasing number of studies focus on the implications of digital transformation, including the use of AI, data analytics, and technology-driven marketing strategies that enhance customer engagement. - Sustainability and Ethical Marketing:
Research on sustainability in marketing is gaining traction, examining how brands can align their practices with consumer expectations for ethical behavior and environmental responsibility. - Consumer Vulnerability and Resilience:
Emerging themes around consumer vulnerability, particularly in the context of economic crises and social issues, are being explored to understand how brands can support and connect with vulnerable populations. - Behavioral Economics in Marketing:
There is a growing interest in applying concepts from behavioral economics to marketing, focusing on how psychological factors influence consumer behavior and decision-making processes. - Social Media and Influencer Marketing:
The impact of social media and influencer marketing continues to rise, with research examining the effectiveness, ethics, and strategies surrounding these modern marketing practices.
Declining or Waning
- Traditional Advertising Techniques:
Research focusing on traditional advertising methods has decreased, as the journal shifts towards exploring digital marketing strategies and the effectiveness of modern communication channels. - Static Market Segmentation:
The approach of using static demographic-based market segmentation is waning, with more emphasis on dynamic and behavioral segmentation based on real-time consumer data and engagement patterns. - Non-Digital Consumer Interactions:
There is a noticeable decline in studies concentrated solely on non-digital consumer interactions, as the focus moves towards understanding digital channels and virtual engagement. - General Marketing Theories without Empirical Evidence:
The journal appears to be moving away from broad theoretical discussions without empirical backing, favoring research that includes substantial data analysis and practical implications. - Single-Channel Marketing Strategies:
Research that discusses marketing strategies confined to single channels (e.g., only print or TV) is becoming less common, as scholars recognize the importance of integrated multi-channel approaches.
Similar Journals
Journal of Strategic Marketing
Cultivating Excellence in Strategic Marketing ResearchJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
Marketing and Management of Innovations
Empowering Scholars to Transform the Business Landscape.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
Pacific Business Review International
Fostering Innovative Ideas for Global CommercePacific Business Review International is a prominent platform for scholarly discourse in the field of business research, published by the PACIFIC INST MANAGEMENT in Udaipur, India. With its ISSN 0974-438X, this journal serves as a vital resource for academics, practitioners, and students interested in the dynamic landscape of international business. The journal focuses on a wide array of themes including marketing strategies, organizational behavior, finance, and entrepreneurship, thereby fostering cross-disciplinary dialogue and innovative ideas. With an aim to disseminate high-quality research and facilitate the exchange of knowledge, it endeavors to contribute significantly to the global business community. Although the journal follows a subscription model, its reputation and credibility make it an essential reference for those seeking insights into emerging business trends and practices. Enhance your research or professional practice by exploring the valuable findings and perspectives presented within its pages.
Journal of Marketing Theory and Practice
Innovating marketing discourse through scholarly excellence.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.
Innovative Marketing
Advancing Ideas at the Intersection of Marketing and TechnologyInnovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!
QME-Quantitative Marketing and Economics
Pioneering Quantitative Approaches for Today's ChallengesQME-Quantitative Marketing and Economics is a prestigious academic journal published by Springer, dedicated to advancing the interdisciplinary fields of marketing and economics through rigorous quantitative research. With its ISSN 1570-7156 and E-ISSN 1573-711X, this journal holds a distinguished position as it has been classified in the Q1 quartile in both Economics, Econometrics and Finance (miscellaneous) and Marketing categories for 2023. Operating from the Netherlands, the journal encourages the dissemination of innovative methodologies and empirical findings that address contemporary challenges in these fields, impacting both scholarly discourse and practical applications. Although it currently does not offer open access options, research published in QME is widely acknowledged for its contribution to theory and practice, making significant strides in both academic and industry settings. Researchers, professionals, and students will find this journal a crucial source of insights and a platform for influential discourse in marketing and economic analysis.
Journal of International Consumer Marketing
Innovating Perspectives in International MarketingThe Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.
JOURNAL OF MARKETING
Shaping Marketing Strategies with Scholarly Excellence.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.
Australasian Marketing Journal
Fostering Multidisciplinary Approaches in Marketing StudiesAustralasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.
MARKETING SCIENCE
Unlocking the Science Behind Consumer BehaviorMARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.