JOURNAL OF MARKETING

Scope & Guideline

Connecting Theory and Practice in the World of Marketing.

Introduction

Delve into the academic richness of JOURNAL OF MARKETING with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN0022-2429
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Converge1969, 1971, 1973, 1977, from 1979 to 1981, from 1996 to 2024
AbbreviationJ MARKETING / J. Mark.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The JOURNAL OF MARKETING focuses on advancing the understanding of marketing theory and practice through rigorous research, offering insights that are relevant to both scholars and practitioners. The journal aims to explore various aspects of marketing, from consumer behavior to brand management and innovative marketing strategies.
  1. Consumer Behavior Analysis:
    The journal emphasizes understanding consumer motivations, perceptions, and behaviors across diverse contexts, allowing for tailored marketing strategies that resonate with target audiences.
  2. Brand Management and Strategy:
    Research on brand equity, brand loyalty, and the dynamics of brand positioning is central, providing insights into how brands can effectively engage consumers and maintain competitive advantage.
  3. Digital Marketing Innovations:
    The exploration of digital marketing tools, platforms, and consumer engagement strategies, particularly in the context of social media, is a significant focus area, reflecting the evolving landscape of marketing in the digital age.
  4. Sustainability and Social Responsibility:
    There is a notable interest in how marketing can contribute to sustainable practices and social responsibility, examining the implications for brand image and consumer engagement.
  5. Marketing Analytics and Research Methodologies:
    The journal highlights the importance of advanced research methodologies, including quantitative and qualitative analyses, to derive actionable insights from marketing data.
  6. Cross-Cultural Marketing:
    Investigating how cultural differences influence consumer behavior and marketing strategies is essential, particularly in a globalized economy.
Recent publications in the JOURNAL OF MARKETING have highlighted several emerging themes that reflect current trends and the evolving landscape of marketing research. These themes indicate a shift towards more integrated, socially responsible, and technology-driven marketing practices.
  1. Impact of Technology on Consumer Engagement:
    Research exploring how emerging technologies such as AI, augmented reality, and social media influencers shape consumer interactions and brand perceptions is gaining traction.
  2. Sustainability and Ethical Marketing:
    There is a rising interest in how marketing can promote sustainability and ethical practices, reflecting consumers' growing expectations for corporate responsibility.
  3. Consumer Experience and Engagement:
    A focus on enhancing consumer experience through personalized marketing, co-creation, and experiential marketing strategies is becoming increasingly important.
  4. Social Media Dynamics:
    The impact of social media on consumer behavior, brand communication, and community building is a rapidly growing area of research.
  5. Diversity and Inclusion in Marketing:
    Research addressing the role of diversity and inclusion in marketing practices is emerging, emphasizing the importance of representation and equity in brand messaging.
  6. Behavioral Economics in Marketing:
    Insights from behavioral economics are increasingly being applied to understand consumer decision-making processes, enhancing the effectiveness of marketing strategies.

Declining or Waning

While the JOURNAL OF MARKETING continues to evolve, certain themes have shown a decline in prominence over recent years. This reflects shifts in both academic focus and practical relevance in the marketing field.
  1. Traditional Advertising Methods:
    As digital channels become increasingly dominant, research related to traditional advertising methods, such as print and television, has decreased in frequency and relevance.
  2. Static Market Segmentation:
    The approach of rigidly categorizing consumers into fixed segments is waning, with more emphasis now placed on dynamic and fluid consumer profiles that adapt to changing behaviors.
  3. Product-Centric Marketing:
    There is a noticeable decline in research focusing solely on product attributes without considering the broader context of consumer experience and engagement.
  4. Longitudinal Studies:
    While longitudinal research provides valuable insights, the frequency of such studies has diminished as researchers lean towards more immediate and actionable findings.
  5. Price Sensitivity Research:
    Research focused narrowly on price sensitivity as a determinant of consumer choice is less prevalent, as marketers increasingly consider holistic value propositions rather than just price.

Similar Journals

Market-Trziste

Illuminating the Path of Market Research
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Journal of Internet Commerce

Advancing Knowledge in Digital Commerce Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1533-2861Frequency: 4 issues/year

The Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.

Revista Brasileira de Marketing

Elevating Marketing Knowledge for All
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

International Journal of Marketing Communication and New Media

Unveiling the latest trends in marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Asia Pacific Journal of Marketing and Logistics

Delivering Research that Shapes Industry Practices.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

JOURNAL OF INTERACTIVE MARKETING

Empowering Scholars and Practitioners in Interactive Marketing
Publisher: SAGE PUBLICATIONS INCISSN: 1094-9968Frequency: 4 issues/year

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

Journal of Strategic Marketing

Elevating Marketing Insights through Strategic Perspectives
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

JOURNAL OF CONSUMER MARKETING

Pioneering the Future of Consumer Insights.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

International Journal of Sports Marketing & Sponsorship

Unleashing the Power of Sports Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

International Journal of Online Marketing

Exploring the Future of Online Marketing Strategies
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.