QME-Quantitative Marketing and Economics

Scope & Guideline

Transforming Data into Strategic Insights

Introduction

Welcome to the QME-Quantitative Marketing and Economics information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of QME-Quantitative Marketing and Economics, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1570-7156
PublisherSPRINGER
Support Open AccessNo
CountryNetherlands
TypeJournal
Convergefrom 2005 to 2024
AbbreviationQME-QUANT MARK ECON / QME-Quant. Mark. Econ.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressONE NEW YORK PLAZA, SUITE 4600 , NEW YORK, NY 10004, UNITED STATES

Aims and Scopes

The journal QME-Quantitative Marketing and Economics focuses on advancing the field of marketing through quantitative analysis and economic theory. Its core areas reflect a blend of empirical research and theoretical frameworks, aiming to bridge the gap between marketing practices and economic principles. The methodologies applied are diverse, including experimental designs, econometric modeling, and data analysis techniques.
  1. Quantitative Modeling and Econometrics:
    The journal emphasizes rigorous quantitative modeling and econometric analysis to understand marketing phenomena, consumer behavior, and market dynamics.
  2. Consumer Behavior Analysis:
    Research often explores consumer decision-making processes, preferences, and responses to marketing strategies through empirical investigations.
  3. Digital Marketing Insights:
    A significant focus is placed on digital marketing strategies, including the impact of online platforms and algorithmic decision-making in advertising.
  4. Market Structure and Competition:
    Papers frequently analyze market structures, competitive strategies, and pricing mechanisms, providing insights into how businesses navigate competitive landscapes.
  5. Behavioral Economics in Marketing:
    The incorporation of behavioral economics principles into marketing research is prevalent, exploring how psychological factors influence consumer choices.
Recent publications in QME-Quantitative Marketing and Economics indicate a shift towards emerging themes that reflect contemporary issues in marketing and economics. These trends are essential for understanding the evolving landscape of consumer behavior and market dynamics.
  1. Algorithmic Decision-Making:
    There is a growing interest in the role of algorithms in marketing, particularly regarding how algorithmic discrimination and learning impact advertising effectiveness and consumer choices.
  2. Human and Algorithmic Interaction:
    Research is increasingly exploring the complementarities between human decision-making and algorithmic processes, emphasizing the integration of both in modern marketing strategies.
  3. Subscription and Software Usage Dynamics:
    Emerging themes include the analysis of subscription models and software usage, particularly in understanding consumer engagement and value perception.
  4. Impact of Economic Shocks on Consumer Behavior:
    Papers analyzing consumer responses to economic shocks, such as the COVID-19 pandemic, are trending, reflecting a need to understand behavioral changes in crisis scenarios.
  5. Advanced Consumer Targeting Techniques:
    The focus on heterogeneous treatment effects and optimal targeting policies is increasing, highlighting the importance of personalized marketing strategies in competitive environments.

Declining or Waning

While the journal has a strong foundation in various research areas, some themes appear to be declining in prominence based on recent publications. These waning scopes suggest a shift in research focus or a saturation in specific topics.
  1. Traditional Retail Strategies:
    Research focused on conventional retail strategies seems to be less frequent, as newer studies lean towards digital and online marketing paradigms.
  2. Static Pricing Models:
    There is a noticeable decline in the application of traditional static pricing models, as dynamic pricing and consumer response to pricing strategies gain more attention.
  3. Generalized Marketing Theories:
    Broad theories that do not consider specific contexts or industries are becoming less prominent, with a shift towards more context-specific and empirical approaches.
  4. Single-Channel Marketing Studies:
    Research that investigates single-channel marketing approaches is decreasing, as the focus shifts towards multichannel and omnichannel strategies that reflect modern consumer behavior.
  5. Descriptive Studies on Market Trends:
    Descriptive analyses of market trends without rigorous quantitative backing are diminishing, likely due to the journal's increasing emphasis on empirical research and quantitative analysis.

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