QME-Quantitative Marketing and Economics
Scope & Guideline
Elevating Academic Discourse in Quantitative Research
Introduction
Aims and Scopes
- Quantitative Modeling and Econometrics:
The journal emphasizes rigorous quantitative modeling and econometric analysis to understand marketing phenomena, consumer behavior, and market dynamics. - Consumer Behavior Analysis:
Research often explores consumer decision-making processes, preferences, and responses to marketing strategies through empirical investigations. - Digital Marketing Insights:
A significant focus is placed on digital marketing strategies, including the impact of online platforms and algorithmic decision-making in advertising. - Market Structure and Competition:
Papers frequently analyze market structures, competitive strategies, and pricing mechanisms, providing insights into how businesses navigate competitive landscapes. - Behavioral Economics in Marketing:
The incorporation of behavioral economics principles into marketing research is prevalent, exploring how psychological factors influence consumer choices.
Trending and Emerging
- Algorithmic Decision-Making:
There is a growing interest in the role of algorithms in marketing, particularly regarding how algorithmic discrimination and learning impact advertising effectiveness and consumer choices. - Human and Algorithmic Interaction:
Research is increasingly exploring the complementarities between human decision-making and algorithmic processes, emphasizing the integration of both in modern marketing strategies. - Subscription and Software Usage Dynamics:
Emerging themes include the analysis of subscription models and software usage, particularly in understanding consumer engagement and value perception. - Impact of Economic Shocks on Consumer Behavior:
Papers analyzing consumer responses to economic shocks, such as the COVID-19 pandemic, are trending, reflecting a need to understand behavioral changes in crisis scenarios. - Advanced Consumer Targeting Techniques:
The focus on heterogeneous treatment effects and optimal targeting policies is increasing, highlighting the importance of personalized marketing strategies in competitive environments.
Declining or Waning
- Traditional Retail Strategies:
Research focused on conventional retail strategies seems to be less frequent, as newer studies lean towards digital and online marketing paradigms. - Static Pricing Models:
There is a noticeable decline in the application of traditional static pricing models, as dynamic pricing and consumer response to pricing strategies gain more attention. - Generalized Marketing Theories:
Broad theories that do not consider specific contexts or industries are becoming less prominent, with a shift towards more context-specific and empirical approaches. - Single-Channel Marketing Studies:
Research that investigates single-channel marketing approaches is decreasing, as the focus shifts towards multichannel and omnichannel strategies that reflect modern consumer behavior. - Descriptive Studies on Market Trends:
Descriptive analyses of market trends without rigorous quantitative backing are diminishing, likely due to the journal's increasing emphasis on empirical research and quantitative analysis.
Similar Journals
Scientific Annals of Economics and Business
Fostering Interdisciplinary Dialogue for Economic ExcellenceScientific Annals of Economics and Business, published by the esteemed ALEXANDRU IOAN CUZA UNIVERSITY OF IASI FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, is a prominent open-access journal that has been serving the academic community since 2016. With its ISSN 2501-1960 and E-ISSN 2501-3165, this journal focuses on the interdisciplinary fields of economics, business management, and related areas, promoting the dissemination of impactful research and innovative ideas within these sectors. Notably, it has secured a Q3 ranking in both Business, Management and Accounting, as well as in Economics, Econometrics and Finance, as of 2023, highlighting its commitment to maintaining scholarly excellence. Situated in Romania, the journal aims to bridge the gap between academia and practice, providing an invaluable platform for researchers, professionals, and students who seek to contribute to and stay informed about emerging trends and developments in economics and business. With its dynamic outreach and commitment to quality, the Scientific Annals of Economics and Business is an essential resource for anyone looking to enhance their understanding and expertise in these critical fields.
JOURNAL OF INDUSTRIAL ECONOMICS
Fostering interdisciplinary collaboration in economics.Welcome to the Journal of Industrial Economics, a premier academic publication dedicated to advancing the field of industrial economics through rigorous research and scholarly discourse. Published by Wiley, this esteemed journal has been a vital resource since its inception in 1978, offering insights into market structures, firm behavior, and regulatory frameworks. With its impact reflected in the 2023 quartiles, the journal stands prominently in Q1 in Business, Management and Accounting and Q2 in both Accounting and Economics and Econometrics. Researchers and scholars will find the journal’s rich repository of articles invaluable for understanding complex economic phenomena, while its strategic focus on empirical evidence encourages interdisciplinary collaboration. Despite its subscription-based model, the journal ensures widespread access to its vital contributions to the field, making it integral for both current and aspiring professionals eager to navigate the intricacies of industrial economics. Explore cutting-edge research and join a community dedicated to scholarly excellence at the Journal of Industrial Economics.
Australasian Marketing Journal
Fostering Multidisciplinary Approaches in Marketing StudiesAustralasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.
JOURNAL OF MEDIA ECONOMICS
Fostering Dialogue on Media's Economic ImpactJOURNAL OF MEDIA ECONOMICS, published by Routledge Journals, Taylor & Francis Ltd, is a prominent platform dedicated to exploring the intricate relationship between media and economic principles. With a focus on creating a nexus between communication and economics, this journal serves as a vital resource for researchers, professionals, and students alike. Although it does not currently offer open access, it strives to provide engaging and original research that sheds light on contemporary issues within the media landscape. As reflected in its 2023 Scopus rankings, the journal holds a respectable position within its field, ranking in the third quartile in both Communication and Economics and Econometrics. The journal encompasses a wide array of topics relevant to the media economy, facilitating insightful discussions and encouraging innovative perspectives. As it continues to publish valuable content, the JOURNAL OF MEDIA ECONOMICS remains an essential resource for those looking to understand the economic implications of media activities and the ever-evolving communication landscape.
INTERNATIONAL MARKETING REVIEW
Connecting scholars and practitioners in the world of international marketing.INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.
Market-Trziste
Empowering Economists and Marketers WorldwideMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
Recherche et Applications en Marketing-English Edition
Transforming Marketing Research into Real-World ImpactRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
International Journal of Wine Business Research
Uncorking New Trends in Wine Management and MarketingThe International Journal of Wine Business Research, published by Emerald Group Publishing Ltd, is a pivotal resource for scholars and practitioners in the dynamic field of wine business management. Established in 2007, this journal has emerged as a significant platform for disseminating innovative research and insights concerning the wine industry, and is indexed under Scopus with a commendable ranking of #72 out of 218 in the General Business, Management, and Accounting category, achieving a percentile ranking of 67th. With a 2023 Q2 category rank in the Business, Management and Accounting (miscellaneous) sector, the journal is recognized for its valuable contributions to understanding the complexities of wine production, marketing, and consumption. Although it is not an Open Access journal, it offers a wealth of knowledge geared toward enhancing the understanding of both the academic community and industry professionals. By bridging theory and practice, the International Journal of Wine Business Research aims to foster a comprehensive dialogue around emerging trends, sustainability issues, and the socio-economic impacts of the wine business globally.
MARKETING SCIENCE
Advancing the Frontiers of Marketing ScienceMARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.
Marketing and Management of Innovations
Connecting Ideas, Inspiring Change in Marketing and Management.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.