QME-Quantitative Marketing and Economics
Scope & Guideline
Exploring the Intersection of Marketing and Economics
Introduction
Aims and Scopes
- Quantitative Modeling and Econometrics:
The journal emphasizes rigorous quantitative modeling and econometric analysis to understand marketing phenomena, consumer behavior, and market dynamics. - Consumer Behavior Analysis:
Research often explores consumer decision-making processes, preferences, and responses to marketing strategies through empirical investigations. - Digital Marketing Insights:
A significant focus is placed on digital marketing strategies, including the impact of online platforms and algorithmic decision-making in advertising. - Market Structure and Competition:
Papers frequently analyze market structures, competitive strategies, and pricing mechanisms, providing insights into how businesses navigate competitive landscapes. - Behavioral Economics in Marketing:
The incorporation of behavioral economics principles into marketing research is prevalent, exploring how psychological factors influence consumer choices.
Trending and Emerging
- Algorithmic Decision-Making:
There is a growing interest in the role of algorithms in marketing, particularly regarding how algorithmic discrimination and learning impact advertising effectiveness and consumer choices. - Human and Algorithmic Interaction:
Research is increasingly exploring the complementarities between human decision-making and algorithmic processes, emphasizing the integration of both in modern marketing strategies. - Subscription and Software Usage Dynamics:
Emerging themes include the analysis of subscription models and software usage, particularly in understanding consumer engagement and value perception. - Impact of Economic Shocks on Consumer Behavior:
Papers analyzing consumer responses to economic shocks, such as the COVID-19 pandemic, are trending, reflecting a need to understand behavioral changes in crisis scenarios. - Advanced Consumer Targeting Techniques:
The focus on heterogeneous treatment effects and optimal targeting policies is increasing, highlighting the importance of personalized marketing strategies in competitive environments.
Declining or Waning
- Traditional Retail Strategies:
Research focused on conventional retail strategies seems to be less frequent, as newer studies lean towards digital and online marketing paradigms. - Static Pricing Models:
There is a noticeable decline in the application of traditional static pricing models, as dynamic pricing and consumer response to pricing strategies gain more attention. - Generalized Marketing Theories:
Broad theories that do not consider specific contexts or industries are becoming less prominent, with a shift towards more context-specific and empirical approaches. - Single-Channel Marketing Studies:
Research that investigates single-channel marketing approaches is decreasing, as the focus shifts towards multichannel and omnichannel strategies that reflect modern consumer behavior. - Descriptive Studies on Market Trends:
Descriptive analyses of market trends without rigorous quantitative backing are diminishing, likely due to the journal's increasing emphasis on empirical research and quantitative analysis.
Similar Journals
Journal of Marketing Analytics
Unraveling the Power of Marketing Analytics.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
Journal of Islamic Marketing
Shaping Marketing Strategies Through Islamic PrinciplesJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.
International Journal of Wine Business Research
Harvesting Insights for Future Wine Business StrategiesThe International Journal of Wine Business Research, published by Emerald Group Publishing Ltd, is a pivotal resource for scholars and practitioners in the dynamic field of wine business management. Established in 2007, this journal has emerged as a significant platform for disseminating innovative research and insights concerning the wine industry, and is indexed under Scopus with a commendable ranking of #72 out of 218 in the General Business, Management, and Accounting category, achieving a percentile ranking of 67th. With a 2023 Q2 category rank in the Business, Management and Accounting (miscellaneous) sector, the journal is recognized for its valuable contributions to understanding the complexities of wine production, marketing, and consumption. Although it is not an Open Access journal, it offers a wealth of knowledge geared toward enhancing the understanding of both the academic community and industry professionals. By bridging theory and practice, the International Journal of Wine Business Research aims to foster a comprehensive dialogue around emerging trends, sustainability issues, and the socio-economic impacts of the wine business globally.
JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS
Connecting scholars and practitioners in resource economics.Journal of Agricultural and Resource Economics is a pivotal platform in the realm of agricultural and resource economics, published by the Western Agricultural Economics Association. Since its inception, the journal has embraced an Open Access model, fostering widespread dissemination of research findings to benefit both scholars and practitioners in the field. The journal operates within an impressive global ranking framework, resting in Q2 across several pertinent categories including Agronomy and Crop Science, Animal Science and Zoology, and Economics and Econometrics. With its ISSN 1068-5502 and E-ISSN 2327-8285, it has garnered attention for its rigorous academic standards and impactful contributions to the discourse on resource management and agricultural practices. Researchers, professionals, and students alike will find the journal's ongoing commitment to advancing knowledge invaluable, with publications that span from 1996 to 2024 capturing evolving trends and insights in the sector.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Advancing Marketing Knowledge for a Dynamic WorldThe JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.
Marketing Theory
Transforming Ideas into Marketing SolutionsMarketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.
Scientific Annals of Economics and Business
Pioneering Research for a Sustainable Economic FutureScientific Annals of Economics and Business, published by the esteemed ALEXANDRU IOAN CUZA UNIVERSITY OF IASI FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, is a prominent open-access journal that has been serving the academic community since 2016. With its ISSN 2501-1960 and E-ISSN 2501-3165, this journal focuses on the interdisciplinary fields of economics, business management, and related areas, promoting the dissemination of impactful research and innovative ideas within these sectors. Notably, it has secured a Q3 ranking in both Business, Management and Accounting, as well as in Economics, Econometrics and Finance, as of 2023, highlighting its commitment to maintaining scholarly excellence. Situated in Romania, the journal aims to bridge the gap between academia and practice, providing an invaluable platform for researchers, professionals, and students who seek to contribute to and stay informed about emerging trends and developments in economics and business. With its dynamic outreach and commitment to quality, the Scientific Annals of Economics and Business is an essential resource for anyone looking to enhance their understanding and expertise in these critical fields.
JOURNAL OF MEDIA ECONOMICS
Unraveling the Complex Ties Between Media and MoneyJOURNAL OF MEDIA ECONOMICS, published by Routledge Journals, Taylor & Francis Ltd, is a prominent platform dedicated to exploring the intricate relationship between media and economic principles. With a focus on creating a nexus between communication and economics, this journal serves as a vital resource for researchers, professionals, and students alike. Although it does not currently offer open access, it strives to provide engaging and original research that sheds light on contemporary issues within the media landscape. As reflected in its 2023 Scopus rankings, the journal holds a respectable position within its field, ranking in the third quartile in both Communication and Economics and Econometrics. The journal encompasses a wide array of topics relevant to the media economy, facilitating insightful discussions and encouraging innovative perspectives. As it continues to publish valuable content, the JOURNAL OF MEDIA ECONOMICS remains an essential resource for those looking to understand the economic implications of media activities and the ever-evolving communication landscape.
Journal of Marketing Theory and Practice
Advancing marketing insights through rigorous research.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.
American Economic Journal-Microeconomics
Driving the Future of Microeconomic Knowledge and ApplicationAmerican Economic Journal-Microeconomics, published by the American Economic Association, is a leading journal in the field of economics, focusing on microeconomic theory and its applications. With an ISSN of 1945-7669 and an E-ISSN of 1945-7685, this esteemed journal has established itself as an essential resource for researchers, professionals, and students alike, particularly noted for its Q1 ranking in the Economics, Econometrics and Finance category for 2023, placing it in the top tier of its field. The journal has continuously fostered academic excellence since its inception in 2009, and it provides a platform for innovative and rigorous research addressing contemporary microeconomic issues. With its high impact factor and robust Scopus ranking (Rank #82/288), the journal serves as a critical contributor to the advancement of microeconomic knowledge and practice. Explore groundbreaking research and insights as the journal spans a diverse range of topics, dedicated to the ongoing development of the discipline through high-quality, peer-reviewed articles.