Young Consumers
Scope & Guideline
Decoding the Dynamics of Young Consumer Choices
Introduction
Aims and Scopes
- Consumer Behavior and Decision-Making:
The journal extensively examines how young consumers make purchasing decisions, influenced by social media, peer pressure, and marketing strategies tailored to their age group. - Digital Influence and Marketing:
A significant focus is on the impact of digital platforms, influencers, and online marketing tactics on the consumer behavior of young individuals, particularly in the context of social media. - Sustainability and Ethical Consumption:
The journal addresses the growing concern for sustainability among young consumers, exploring their attitudes towards ethical consumption, green marketing, and environmental issues. - Parental Influence and Socialization:
Research often delves into the role of parents in shaping children's consumer behavior, including parental mediation of digital content and financial literacy. - Cultural and Generational Dynamics:
The journal explores how cultural backgrounds and generational differences influence consumer preferences, behaviors, and attitudes among youth. - Health and Well-Being:
Topics related to health, including dietary choices, mental health implications of consumer behavior, and the impact of advertising on youth, are also prevalent.
Trending and Emerging
- Influencer Marketing Dynamics:
There is a rising trend in exploring how influencers, including virtual influencers, affect young consumers' engagement and purchasing decisions, reflecting the growing reliance on social media for marketing. - Sustainable Consumption Practices:
Emerging research focuses on the motivations behind sustainable consumption among young consumers, including their attitudes towards eco-friendly products and corporate responsibility. - Digital Health and Well-Being:
Studies increasingly examine the role of mobile health applications and digital tools in shaping health-related behaviors and financial literacy among youth, emphasizing the intersection of technology and well-being. - Behavioral Economics and Impulse Buying:
There is a growing interest in understanding the psychological and emotional drivers of impulse buying, particularly in the context of e-commerce and social media. - Parental Mediation in Digital Consumption:
Recent research emphasizes the role of parental guidance in mediating children's exposure to digital marketing and their consumer behavior, highlighting the importance of family dynamics in youth consumption. - Cultural Shifts in Consumption Patterns:
Emerging themes also include the exploration of how cultural shifts influence the consumption patterns of Gen Z and younger demographics, particularly in relation to global trends and local adaptations.
Declining or Waning
- Traditional Advertising Impact:
There has been a noticeable decrease in studies specifically analyzing the effects of traditional advertising methods on young consumers, as the focus has shifted towards digital and social media platforms. - Consumer Behavior in Offline Settings:
Research on consumer behavior in physical retail environments has diminished, with more emphasis placed on online shopping behaviors and digital engagement. - Luxury Consumption Trends:
The exploration of luxury brands and their appeal to young consumers has waned, possibly due to a growing preference for sustainability and ethical consumption over materialism. - General Financial Literacy Programs:
The focus on broad financial literacy initiatives has lessened, as research now tends to concentrate on specific financial behaviors and the influence of technology. - Cultural Representation in Marketing:
There appears to be a decline in research specifically addressing the representation of diverse cultures in marketing to young consumers, as the journal has shifted towards more pressing contemporary issues.
Similar Journals
Journal of Global Fashion Marketing
Advancing the Discourse in Fashion MarketingJournal of Global Fashion Marketing is a premier platform for scholarly discourse and research in the vibrant field of fashion marketing, published by Taylor & Francis Ltd. With its ISSN 2093-2685 and E-ISSN 2325-4483, this journal serves as an essential resource for academics and practitioners alike. It has earned a distinguished reputation, evidenced by its outstanding rankings, including Q1 in Cultural Studies and Q2 in Marketing for 2023, contributing significantly to the understanding of global fashion trends, consumer behavior, and strategic innovation. The journal provides rigorous peer-reviewed content that intersects with various disciplines, such as Management of Technology and Innovation, making it a vital source of knowledge for contemporary marketers and fashion industry leaders. Despite its current closed-access status, the high impact factor, along with its Scopus rankings—placing it in the 99th percentile among Cultural Studies—demonstrates its influence and commitment to advancing the discourse. The Journal of Global Fashion Marketing aims to disseminate impactful research that shapes the future of fashion marketing and strategies from 2010 to 2024, ensuring a cohesive understanding in an ever-evolving landscape.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Exploring Innovations in Marketing and ManagementThe JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.
Electronic Commerce Research and Applications
Advancing the Frontier of E-Commerce InnovationElectronic Commerce Research and Applications, published by ELSEVIER, is a leading journal in the field of e-commerce, focusing on the innovative intersection of technology and business practices. With an ISSN of 1567-4223 and an E-ISSN of 1873-7846, this journal has established itself as a premier source of research outputs since its inception in 2002 and is set to continue until 2024. The journal holds an impressive position in various Scopus categories, ranking in the Q1 quartile for Computer Networks and Communications, Computer Science Applications, Management of Technology and Innovation, and Marketing, showcasing its significant impact and relevance in these fields. With a Scopus rank of #46 in Computer Networks and Communications and #38 in Marketing, it attracts a diverse audience of researchers, professionals, and students eager to explore cutting-edge research and practical applications. By disseminating high-quality, peer-reviewed articles, Electronic Commerce Research and Applications plays a vital role in advancing knowledge and practice in the ever-evolving world of electronic commerce.
JOURNAL OF CONSUMER MARKETING
Advancing Insights in Marketing Excellence.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
Asia Pacific Journal of Marketing and Logistics
Driving Innovation Across the Asia Pacific Landscape.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.
Marketing Theory
Exploring Theoretical Frontiers in Marketing ExcellenceMarketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.
Journal of Islamic Marketing
Innovating Marketing Practices with Cultural RelevanceJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.
JOURNAL OF MARKETING RESEARCH
Advancing Marketing Insights for Tomorrow's StrategiesJOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.
International Journal of Retail & Distribution Management
Empowering research for retail excellence.International Journal of Retail & Distribution Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of research in the fields of retail, distribution, marketing, and tourism management. With its ISSN 0959-0552 and E-ISSN 1758-6690, this esteemed journal is characterized by its commitment to advancing knowledge and bridging theory with practice. The journal has solidified its reputation with a commendable position in the 2023 rankings, achieving Q1 status in Business and International Management and Q1 in Tourism, Leisure and Hospitality Management, reflecting its scholarly impact and relevance. Aiming to provide a platform for innovative research, it offers insights into current trends and challenges faced by the retail and distribution sectors, making it an essential resource for researchers, professionals, and students alike. With its broad scope and focus on impactful findings, the International Journal of Retail & Distribution Management continues to influence the future direction of academic inquiry and industry practices.
PSYCHOLOGY & MARKETING
Unlocking Consumer Behavior Through Psychological PerspectivesPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.