Journal of Global Fashion Marketing
Scope & Guideline
Unveiling the Future of Fashion Marketing
Introduction
Aims and Scopes
- Luxury Fashion Marketing:
The journal emphasizes research that explores marketing strategies employed by luxury fashion brands, including brand positioning, consumer perceptions, and the impact of luxury branding on consumer behavior. - Sustainability in Fashion:
A core focus of the journal is on sustainable practices within the fashion industry, examining how sustainability influences consumer behavior, brand loyalty, and marketing strategies. - Digital Marketing and Technology:
The journal investigates the role of digital technologies, including social media, e-commerce, and the metaverse, in shaping marketing practices and consumer interactions in the fashion sector. - Consumer Behavior and Trends:
Research on consumer behavior, particularly among younger demographics like Gen Z, is central to the journal, focusing on their purchasing intentions, motivations, and the influence of social factors. - Cultural Influences and Global Perspectives:
The journal explores how cultural contexts shape fashion marketing strategies and consumer behavior, offering insights into diverse markets and the global fashion landscape.
Trending and Emerging
- Integration of the Metaverse in Fashion Marketing:
Research surrounding the metaverse and its implications for fashion marketing has exploded, exploring how digital environments reshape consumer experiences and brand interactions. - Sustainable Fashion Innovations:
There is a growing emphasis on innovations in sustainable fashion practices, including the use of eco-friendly materials and ethical production processes, as the industry grapples with climate concerns. - Influence of Non-Fungible Tokens (NFTs):
The application of NFTs in fashion branding and marketing strategies is a trending topic, highlighting how digital assets can create new consumer engagement and brand loyalty opportunities. - Gen Z and Collaborative Consumption:
Understanding the consumption patterns of Gen Z, particularly in the context of second-hand and collaborative consumption models, is increasingly relevant as these consumers reshape the market. - Social Media as a Marketing Tool:
The influence of social media on fashion marketing strategies and consumer behavior continues to rise, with research focusing on how platforms can be leveraged for sustainable fashion advocacy and brand storytelling.
Declining or Waning
- Traditional Retail Strategies:
Research focusing on conventional retail marketing strategies has diminished as the industry shifts towards digital and omnichannel approaches, indicating a transition in how brands engage with consumers. - Counterfeit Fashion Consumption:
While previously a significant area of study, the exploration of counterfeit luxury goods and consumer attitudes towards them has become less frequent, possibly overshadowed by more pressing issues like sustainability and digital innovation. - Static Brand Loyalty Models:
Earlier frameworks of brand loyalty that did not account for dynamic consumer behaviors in the digital age are becoming less relevant, as new models that incorporate social media and community engagement gain traction. - Fashion Trends without Technological Context:
Research that explores fashion trends without considering their technological implications has seen a decrease, as the integration of technology in fashion marketing becomes increasingly vital. - Traditional Demographic Studies:
Studies focusing on broad demographic characteristics without a nuanced understanding of consumer psychographics and behaviors are less common, reflecting a shift towards more targeted, behavior-driven research.
Similar Journals
Journal of Fashion Marketing and Management
Exploring the Intersection of Fashion and Marketing ExcellenceJournal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Shaping the Future of Advertising in a Digital AgeWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
Film Fashion & Consumption
Illuminating the Impact of Fashion in Film and CultureFilm Fashion & Consumption is an innovative academic journal published by INTELLECT LTD, focusing on the interdisciplinary exploration of the intertwined domains of film, fashion, and cultural consumption. Established in 2019, this journal has rapidly become a significant platform for scholars, practitioners, and students alike, contributing to critical discussions on how visual culture shapes consumer behaviors and social narratives. With an impact factor reflecting a growing influence in the fields of Communication, Cultural Studies, History, and Visual Arts, it holds respectable positions in its respective quartiles as of 2023. Although it is not an open-access journal, it provides essential insights and research articles that inform and challenge prevailing notions around media and style. The journal's Scopus rankings highlight its relevance, particularly within the realms of Visual Arts and Cultural Studies, making it a valuable resource for anyone engaged in the analysis of contemporary visual trends.
Fashion Theory-The Journal of Dress Body & Culture
Unraveling Fashion's Impact on Body and SocietyFashion Theory - The Journal of Dress Body & Culture is a premier academic journal published by Routledge Journals, Taylor & Francis Ltd. since 2002, catering to the dynamic fields of cultural studies and visual arts. With a substantial impact factor placing it in the first quartile (Q1) of both Cultural Studies and Visual Arts and Performing Arts, this journal stands as a critical platform for scholarly discourse. It is ranked among the top 5% of journals in Visual Arts and Performing Arts and the top 13% in Cultural Studies according to Scopus rankings, emphasizing its significance and influence within the academic community. Although not an open access journal, Fashion Theory facilitates access to cutting-edge research that explores the intersection of fashion, identity, and culture, making it an essential resource for researchers, professionals, and students interested in the implications of dress and body throughout history and contemporary society. This journal not only provides insights into fashion studies but also engages with broader socio-cultural narratives, making it indispensable for those seeking to understand the intricate relationship between attire and identity.
Innovative Marketing
Exploring the Future of Marketing InnovationInnovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!
JOURNAL OF FOOD PRODUCTS MARKETING
Exploring the Dynamics of Food Marketing and Consumer InsightsJOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.
Marketing Intelligence & Planning
Advancing Knowledge in Strategic Marketing PracticesMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
dObras
Bridging Theory and Practice in Fashion ResearchdObras is a prestigious academic journal published by the Associação Brasileira de Estudos e Pesquisas em Moda, focusing on the dynamic intersections of fashion studies, cultural analysis, and design innovation. Since its establishment, the journal has embraced an Open Access model since 2007, ensuring that research contributions are available to a global readership without financial barriers. With an ISSN of 2358-0003 and E-ISSN 1982-0313, dObras serves as a crucial platform for scholars, practitioners, and students invested in contemporary and historical fashion discourse, making significant strides in the understanding of fashion as a cultural phenomenon. The journal welcomes contributions that not only further academic knowledge but also enhance practical applications within the fashion industry, fostering an interdisciplinary approach that is vital for today’s research landscape.
Journal of Research in Interactive Marketing
Exploring the Future of Consumer EngagementJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
International Journal of Sports Marketing & Sponsorship
Unleashing the Power of Sports MarketingInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.