Journal of Global Fashion Marketing
Scope & Guideline
Connecting Theory with Practice in Fashion Marketing
Introduction
Aims and Scopes
- Luxury Fashion Marketing:
The journal emphasizes research that explores marketing strategies employed by luxury fashion brands, including brand positioning, consumer perceptions, and the impact of luxury branding on consumer behavior. - Sustainability in Fashion:
A core focus of the journal is on sustainable practices within the fashion industry, examining how sustainability influences consumer behavior, brand loyalty, and marketing strategies. - Digital Marketing and Technology:
The journal investigates the role of digital technologies, including social media, e-commerce, and the metaverse, in shaping marketing practices and consumer interactions in the fashion sector. - Consumer Behavior and Trends:
Research on consumer behavior, particularly among younger demographics like Gen Z, is central to the journal, focusing on their purchasing intentions, motivations, and the influence of social factors. - Cultural Influences and Global Perspectives:
The journal explores how cultural contexts shape fashion marketing strategies and consumer behavior, offering insights into diverse markets and the global fashion landscape.
Trending and Emerging
- Integration of the Metaverse in Fashion Marketing:
Research surrounding the metaverse and its implications for fashion marketing has exploded, exploring how digital environments reshape consumer experiences and brand interactions. - Sustainable Fashion Innovations:
There is a growing emphasis on innovations in sustainable fashion practices, including the use of eco-friendly materials and ethical production processes, as the industry grapples with climate concerns. - Influence of Non-Fungible Tokens (NFTs):
The application of NFTs in fashion branding and marketing strategies is a trending topic, highlighting how digital assets can create new consumer engagement and brand loyalty opportunities. - Gen Z and Collaborative Consumption:
Understanding the consumption patterns of Gen Z, particularly in the context of second-hand and collaborative consumption models, is increasingly relevant as these consumers reshape the market. - Social Media as a Marketing Tool:
The influence of social media on fashion marketing strategies and consumer behavior continues to rise, with research focusing on how platforms can be leveraged for sustainable fashion advocacy and brand storytelling.
Declining or Waning
- Traditional Retail Strategies:
Research focusing on conventional retail marketing strategies has diminished as the industry shifts towards digital and omnichannel approaches, indicating a transition in how brands engage with consumers. - Counterfeit Fashion Consumption:
While previously a significant area of study, the exploration of counterfeit luxury goods and consumer attitudes towards them has become less frequent, possibly overshadowed by more pressing issues like sustainability and digital innovation. - Static Brand Loyalty Models:
Earlier frameworks of brand loyalty that did not account for dynamic consumer behaviors in the digital age are becoming less relevant, as new models that incorporate social media and community engagement gain traction. - Fashion Trends without Technological Context:
Research that explores fashion trends without considering their technological implications has seen a decrease, as the integration of technology in fashion marketing becomes increasingly vital. - Traditional Demographic Studies:
Studies focusing on broad demographic characteristics without a nuanced understanding of consumer psychographics and behaviors are less common, reflecting a shift towards more targeted, behavior-driven research.
Similar Journals
Journal of International Consumer Marketing
Bridging Cultures Through Consumer BehaviorThe Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.
Journal of Global Scholars of Marketing Science
Navigating the Future of Marketing PracticesThe Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.
Australasian Marketing Journal
Shaping Tomorrow’s Marketing Through Rigorous ResearchAustralasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.
JOURNAL OF INTERACTIVE MARKETING
Elevating Marketing Knowledge Through EngagementJOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.
Fashion Style & Popular Culture
Celebrating the Influence of Fashion on Popular DiscourseFashion Style & Popular Culture is a pioneering journal that explores the dynamic interplay between fashion and societal trends within a diverse cultural context. Published by INTELLECT LTD in the United Kingdom, this journal serves as a vital resource for researchers, professionals, and students engaged in fields such as cultural studies, marketing, and social psychology. With an ISSN of 2050-0726 and an E-ISSN of 2050-0734, it provides a robust forum for scholarly discourse, examining the influence of fashion on identity formation, popular culture, and contemporary social practices. Despite not being open access, its esteemed rankings across various quartiles highlight its relevance, particularly in the category of Cultural Studies, where it proudly holds a Q2 status as of 2023. The journal's significance is underscored by its commitment to multidisciplinary research and analysis, inviting contributions that enhance our understanding of material culture and its ramifications on everyday life. As it converges from 2016 to 2024, Fashion Style & Popular Culture continues to cultivate a rich academic dialogue that bridges theoretical insights with practical implications in an ever-evolving cultural landscape.
International Journal of Marketing Communication and New Media
Navigating the evolving dynamics of marketing communication.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
Journal of Fashion Marketing and Management
Navigating the Evolving Landscape of Fashion ManagementJournal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.
Fashion Theory-The Journal of Dress Body & Culture
Advancing Knowledge at the Intersection of Dress and CultureFashion Theory - The Journal of Dress Body & Culture is a premier academic journal published by Routledge Journals, Taylor & Francis Ltd. since 2002, catering to the dynamic fields of cultural studies and visual arts. With a substantial impact factor placing it in the first quartile (Q1) of both Cultural Studies and Visual Arts and Performing Arts, this journal stands as a critical platform for scholarly discourse. It is ranked among the top 5% of journals in Visual Arts and Performing Arts and the top 13% in Cultural Studies according to Scopus rankings, emphasizing its significance and influence within the academic community. Although not an open access journal, Fashion Theory facilitates access to cutting-edge research that explores the intersection of fashion, identity, and culture, making it an essential resource for researchers, professionals, and students interested in the implications of dress and body throughout history and contemporary society. This journal not only provides insights into fashion studies but also engages with broader socio-cultural narratives, making it indispensable for those seeking to understand the intricate relationship between attire and identity.
MARKETING LETTERS
Advancing marketing knowledge through innovative research.MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.
Journal of Internet Commerce
Navigating the Future of Online Business StrategiesThe Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.