Journal of Global Fashion Marketing

Scope & Guideline

Unveiling the Future of Fashion Marketing

Introduction

Welcome to the Journal of Global Fashion Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Global Fashion Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN2093-2685
PublisherTAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2010 to 2011, from 2013 to 2024
AbbreviationJ GLOB FASH MARK / J. Glob. Fash. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Global Fashion Marketing aims to bridge the gap between fashion marketing theories and practices across global markets, focusing particularly on the dynamic interplay between luxury fashion, sustainability, and emerging technologies. It serves as a platform for researchers to explore innovative marketing strategies and consumer behavior in the constantly evolving fashion landscape.
  1. Luxury Fashion Marketing:
    The journal emphasizes research that explores marketing strategies employed by luxury fashion brands, including brand positioning, consumer perceptions, and the impact of luxury branding on consumer behavior.
  2. Sustainability in Fashion:
    A core focus of the journal is on sustainable practices within the fashion industry, examining how sustainability influences consumer behavior, brand loyalty, and marketing strategies.
  3. Digital Marketing and Technology:
    The journal investigates the role of digital technologies, including social media, e-commerce, and the metaverse, in shaping marketing practices and consumer interactions in the fashion sector.
  4. Consumer Behavior and Trends:
    Research on consumer behavior, particularly among younger demographics like Gen Z, is central to the journal, focusing on their purchasing intentions, motivations, and the influence of social factors.
  5. Cultural Influences and Global Perspectives:
    The journal explores how cultural contexts shape fashion marketing strategies and consumer behavior, offering insights into diverse markets and the global fashion landscape.
The Journal of Global Fashion Marketing has recently seen a surge in research themes that reflect current trends and challenges within the fashion industry. These emerging topics are pivotal for understanding the future direction of fashion marketing.
  1. Integration of the Metaverse in Fashion Marketing:
    Research surrounding the metaverse and its implications for fashion marketing has exploded, exploring how digital environments reshape consumer experiences and brand interactions.
  2. Sustainable Fashion Innovations:
    There is a growing emphasis on innovations in sustainable fashion practices, including the use of eco-friendly materials and ethical production processes, as the industry grapples with climate concerns.
  3. Influence of Non-Fungible Tokens (NFTs):
    The application of NFTs in fashion branding and marketing strategies is a trending topic, highlighting how digital assets can create new consumer engagement and brand loyalty opportunities.
  4. Gen Z and Collaborative Consumption:
    Understanding the consumption patterns of Gen Z, particularly in the context of second-hand and collaborative consumption models, is increasingly relevant as these consumers reshape the market.
  5. Social Media as a Marketing Tool:
    The influence of social media on fashion marketing strategies and consumer behavior continues to rise, with research focusing on how platforms can be leveraged for sustainable fashion advocacy and brand storytelling.

Declining or Waning

In recent years, some traditional themes within the Journal of Global Fashion Marketing have seen a decline in prominence. These waning themes reflect the journal's shift towards more contemporary issues and emerging trends in fashion marketing.
  1. Traditional Retail Strategies:
    Research focusing on conventional retail marketing strategies has diminished as the industry shifts towards digital and omnichannel approaches, indicating a transition in how brands engage with consumers.
  2. Counterfeit Fashion Consumption:
    While previously a significant area of study, the exploration of counterfeit luxury goods and consumer attitudes towards them has become less frequent, possibly overshadowed by more pressing issues like sustainability and digital innovation.
  3. Static Brand Loyalty Models:
    Earlier frameworks of brand loyalty that did not account for dynamic consumer behaviors in the digital age are becoming less relevant, as new models that incorporate social media and community engagement gain traction.
  4. Fashion Trends without Technological Context:
    Research that explores fashion trends without considering their technological implications has seen a decrease, as the integration of technology in fashion marketing becomes increasingly vital.
  5. Traditional Demographic Studies:
    Studies focusing on broad demographic characteristics without a nuanced understanding of consumer psychographics and behaviors are less common, reflecting a shift towards more targeted, behavior-driven research.

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