Journal for International Business and Entrepreneurship Development
Scope & Guideline
Driving discourse in international business and entrepreneurial development.
Introduction
Aims and Scopes
- International Business Strategies:
The journal emphasizes research on strategies employed by firms to navigate the complexities of international markets, including entry modes, market selection, and competitive positioning. - Entrepreneurship in Emerging Economies:
A core focus is on entrepreneurship, particularly in developing regions, exploring factors influencing entrepreneurial success and challenges faced by startups. - Sustainability and Green Practices:
The journal encourages studies on sustainable business practices, green innovation, and corporate social responsibility, reflecting the increasing importance of environmental consciousness in business. - Digital Transformation and Technology Adoption:
Research on the impact of digital technologies and innovation on business operations and consumer behavior is a key area, particularly in the context of e-commerce and mobile applications. - Cultural and Social Influences on Business:
The journal explores how cultural, social, and ethical factors affect business practices and consumer behavior, providing insights into the interplay between culture and business.
Trending and Emerging
- Consumer Behavior in Digital Environments:
There is an increasing focus on how digital platforms and online interactions influence consumer behavior, particularly among younger demographics such as Gen Z. - Green Innovation and Environmental Responsibility:
Research on green practices and sustainability within business operations is gaining traction, highlighting the importance of environmental responsibility in competitive strategy. - Health and Wellbeing in Business Contexts:
Emerging themes around health, particularly in the context of service industries and consumer behavior, are becoming more prevalent, reflecting a growing awareness of public health issues. - Social Media and E-commerce Dynamics:
The impact of social media on e-commerce and consumer engagement is a trending theme, showcasing how digital communication shapes purchasing decisions. - Trust and Relationship Management in Business:
There is a rising interest in the role of trust in business relationships, particularly in digital transactions and collaborative efforts within supply chains.
Declining or Waning
- Traditional Marketing Strategies:
Research on conventional marketing approaches has decreased, as scholars shift towards digital marketing and the role of social media in consumer engagement. - Financial Analysis of Established Markets:
Papers focusing on financial analyses in well-established markets have become less prominent, indicating a shift towards emerging markets and innovative financing solutions. - Human Resource Management in Stable Environments:
The emphasis on traditional HRM practices in stable organizational environments is waning, with more focus now on dynamic HR strategies in changing business contexts. - Sector-Specific Studies without International Context:
Studies that concentrate solely on specific sectors without a broader international or comparative perspective have seen a reduction, as the journal encourages a more global outlook.
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