Journal of Macromarketing

Scope & Guideline

Redefining Marketing Through a Societal Lens

Introduction

Welcome to the Journal of Macromarketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Macromarketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0276-1467
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1981 to 2024
AbbreviationJ MACROMARKETING / J. Macromarketing
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The Journal of Macromarketing focuses on the intersection of marketing and societal issues, emphasizing the broader implications of marketing practices and consumer behavior. It aims to contribute to the understanding of how marketing shapes and is shaped by social, economic, and environmental contexts.
  1. Social Responsibility and Ethics in Marketing:
    The journal explores the ethical dimensions of marketing practices, emphasizing the importance of social responsibility and consumer welfare.
  2. Interdisciplinary Approaches to Marketing:
    It encourages research that integrates perspectives from various fields such as sociology, psychology, economics, and environmental studies to understand marketing phenomena.
  3. Impact of Technology on Marketing:
    The journal addresses the role of technology in shaping marketing practices and consumer interactions, including the implications of AI and digital platforms.
  4. Consumer Behavior and Well-Being:
    Research focuses on how marketing influences consumer behavior, decision-making processes, and overall well-being, emphasizing the psychological and social aspects.
  5. Sustainability and Environmental Concerns:
    A core area of focus is the relationship between marketing and sustainability, investigating how marketing strategies can promote environmentally friendly practices.
  6. Global and Cultural Perspectives:
    The journal emphasizes diverse cultural contexts and the global implications of marketing, including the examination of marketing practices in emerging economies.
Recent publications in the Journal of Macromarketing reveal several emerging themes that reflect current societal challenges and the evolving nature of marketing. These trends indicate a growing emphasis on ethical practices, sustainability, and the impact of technology.
  1. AI and Ethical Marketing:
    There is an increasing focus on the ethical implications of artificial intelligence in marketing, exploring how AI can be leveraged for responsible marketing practices.
  2. Sustainable and Responsible Consumption:
    Research is trending towards understanding how marketing can promote sustainable consumption behaviors and address environmental challenges.
  3. Consumer Vulnerability and Well-Being:
    Emerging studies are examining consumer vulnerability, particularly in the context of socio-economic disparities, and how marketing can support consumer well-being.
  4. Participatory and Community-Based Marketing:
    There is a growing interest in participatory marketing approaches that empower communities and promote social justice.
  5. Intersections of Marketing and Public Policy:
    Research is increasingly exploring the interplay between marketing practices and public policy, particularly in relation to health, environment, and social justice issues.

Declining or Waning

While the Journal of Macromarketing has maintained a broad focus, certain themes have seen a decline in prominence over recent years. This may reflect shifts in societal priorities and the evolving landscape of marketing research.
  1. Traditional Marketing Metrics:
    There is a noticeable decrease in research focusing on traditional marketing metrics and performance indicators, as the field moves toward more holistic and qualitative assessments of marketing impact.
  2. Consumerism and Materialism:
    Papers that solely address consumerism and materialism without considering broader social implications are becoming less frequent, as the journal shifts towards exploring more sustainable and ethical consumption.
  3. Local Market Studies:
    Research centered specifically on local market dynamics appears to be waning in favor of studies that adopt a more global or systemic perspective on marketing issues.
  4. Historical Marketing Practices:
    While historical analysis remains relevant, there has been a shift away from studies focused solely on past marketing practices in favor of contemporary issues and future-oriented research.
  5. Narrowly Defined Target Markets:
    The focus on narrowly defined target markets is declining, reflecting a broader interest in inclusive marketing strategies that consider diverse consumer groups and societal impacts.

Similar Journals

JOURNAL OF ADVERTISING

Charting the Course for Advertising Excellence
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0091-3367Frequency: 4 issues/year

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

European Journal of Management and Business Economics

Advancing Knowledge in Management and Economics.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2444-8451Frequency: 3 issues/year

The European Journal of Management and Business Economics is a leading scholarly publication dedicated to advancing knowledge in various domains of management and business economics. Published by Emerald Group Publishing Ltd, this journal has established itself as an influential source of research and insights since its transition to Open Access in 2013, facilitating widespread dissemination of knowledge. Based in the United Kingdom, it focuses on critical areas such as Business and International Management, Finance, Marketing, Organizational Behavior, Strategy, and Tourism Management, as evidenced by its commendable Q2 quartile rankings across multiple categories in 2023. The journal's strong performance is further reflected in its Scopus rankings, showcasing its valuable contribution to the fields of Economics and Management, with numerous publications attaining high percentiles. With a commitment to fostering innovative research, the European Journal of Management and Business Economics is an essential resource for researchers, professionals, and students aiming to stay at the forefront of contemporary business challenges and strategies.

JOURNAL OF CONSUMER MARKETING

Unlocking the Secrets of Consumer Engagement.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of Strategic Marketing

Pioneering Research to Transform Marketing Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

JOURNAL OF CONSUMER AFFAIRS

Transforming consumer affairs with impactful scholarship.
Publisher: WILEYISSN: 0022-0078Frequency: 4 issues/year

Welcome to the Journal of Consumer Affairs, a prestigious publication dedicated to advancing the field of consumer research and advocacy. Published by Wiley, this journal has been at the forefront of scholarly discourse since its inception in 1967, with a focus on issues related to consumer behavior, policy, and education. With an impressive Q1 ranking in both Economics and Sociology for 2023, it stands as a leading source of impactful research, listed among the top-tier journals within its categories. The journal's systematic exploration of economic factors affecting consumer choices makes it essential reading for academics, policymakers, and practitioners alike. Although not an open-access journal, it offers a substantial wealth of knowledge through its rigorous peer-reviewed articles. The Journal of Consumer Affairs continues to set the standard in consumer research with a commitment to excellence and relevance, crucial as global consumption patterns evolve in todays’ rapidly changing marketplace.

Marketing and Management of Innovations

Unleashing Potential: Where Innovation Meets Strategy.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.

Qualitative Market Research

Shaping marketing strategies with rigorous methodologies.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1352-2752Frequency: 4 issues/year

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.

Management & Marketing

Transforming Ideas into Actionable Business Solutions
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

Journal of Travel & Tourism Marketing

Advancing Knowledge for Travel Professionals.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1054-8408Frequency: 8 issues/year

The Journal of Travel & Tourism Marketing, published by Routledge Journals, Taylor & Francis Ltd, is a leading peer-reviewed journal established in 1992 that positions itself at the intersection of marketing and the tourism sector. With an impressive record of advancements in research and theory, it ranks in the Q1 category for both Marketing and Tourism, Leisure, and Hospitality Management, underscoring its influence and reputation in these fields. The journal focuses on enhancing knowledge about marketing strategies and practices within the travel and tourism industries, offering critical insights to researchers, practitioners, and policymakers. Although it does not offer open access, the content remains essential for those looking to deepen their understanding of market dynamics and consumer behavior in tourism. Additionally, it ranks 16th out of 146 in the Scopus rankings for Tourism, Leisure and Hospitality Management, and 25th out of 210 in Marketing, reflecting its significant contribution to both academic and industry discussions. With converged years extending to 2024, the Journal facilitates ongoing discourse and innovation, making it indispensable for anyone invested in travel and tourism marketing.

Marketing Theory

Transforming Ideas into Marketing Solutions
Publisher: SAGE PUBLICATIONS INCISSN: 1470-5931Frequency: 4 issues/year

Marketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.