Journal of Macromarketing
Scope & Guideline
Bridging Marketing and Public Policy for Impact
Introduction
Aims and Scopes
- Social Responsibility and Ethics in Marketing:
The journal explores the ethical dimensions of marketing practices, emphasizing the importance of social responsibility and consumer welfare. - Interdisciplinary Approaches to Marketing:
It encourages research that integrates perspectives from various fields such as sociology, psychology, economics, and environmental studies to understand marketing phenomena. - Impact of Technology on Marketing:
The journal addresses the role of technology in shaping marketing practices and consumer interactions, including the implications of AI and digital platforms. - Consumer Behavior and Well-Being:
Research focuses on how marketing influences consumer behavior, decision-making processes, and overall well-being, emphasizing the psychological and social aspects. - Sustainability and Environmental Concerns:
A core area of focus is the relationship between marketing and sustainability, investigating how marketing strategies can promote environmentally friendly practices. - Global and Cultural Perspectives:
The journal emphasizes diverse cultural contexts and the global implications of marketing, including the examination of marketing practices in emerging economies.
Trending and Emerging
- AI and Ethical Marketing:
There is an increasing focus on the ethical implications of artificial intelligence in marketing, exploring how AI can be leveraged for responsible marketing practices. - Sustainable and Responsible Consumption:
Research is trending towards understanding how marketing can promote sustainable consumption behaviors and address environmental challenges. - Consumer Vulnerability and Well-Being:
Emerging studies are examining consumer vulnerability, particularly in the context of socio-economic disparities, and how marketing can support consumer well-being. - Participatory and Community-Based Marketing:
There is a growing interest in participatory marketing approaches that empower communities and promote social justice. - Intersections of Marketing and Public Policy:
Research is increasingly exploring the interplay between marketing practices and public policy, particularly in relation to health, environment, and social justice issues.
Declining or Waning
- Traditional Marketing Metrics:
There is a noticeable decrease in research focusing on traditional marketing metrics and performance indicators, as the field moves toward more holistic and qualitative assessments of marketing impact. - Consumerism and Materialism:
Papers that solely address consumerism and materialism without considering broader social implications are becoming less frequent, as the journal shifts towards exploring more sustainable and ethical consumption. - Local Market Studies:
Research centered specifically on local market dynamics appears to be waning in favor of studies that adopt a more global or systemic perspective on marketing issues. - Historical Marketing Practices:
While historical analysis remains relevant, there has been a shift away from studies focused solely on past marketing practices in favor of contemporary issues and future-oriented research. - Narrowly Defined Target Markets:
The focus on narrowly defined target markets is declining, reflecting a broader interest in inclusive marketing strategies that consider diverse consumer groups and societal impacts.
Similar Journals
TEXTILE RESEARCH JOURNAL
Transforming Ideas into Textile SolutionsTEXTILE RESEARCH JOURNAL, published by SAGE PUBLICATIONS LTD, is a premier academic journal dedicated to the field of textile and materials science, specifically focusing on advances in chemical engineering and polymer technology. With an impressive history dating back to 1931, this journal has continually adapted to the evolving landscape of textile research, aligning its objectives with the latest scientific developments and practical applications. Ranked in the Q2 category for both Chemical Engineering (miscellaneous) and Polymers and Plastics in the 2023 Scopus rankings, the journal serves as a critical platform for disseminating innovative research and groundbreaking methodologies, appealing to researchers, industry professionals, and students alike. While it is not an open-access journal, it remains a vital resource for those seeking high-quality, peer-reviewed literature that bridges the gap between academia and industry. The journal's robust thematic focus and commitment to excellence make it indispensable for anyone looking to stay on the forefront of textile research.
Journal of Vacation Marketing
Connecting Research and Practice in Vacation MarketingJournal of Vacation Marketing, published by SAGE Publications Ltd, is a leading academic journal dedicated to the fields of tourism, leisure, and hospitality management. With its ISSN 1356-7667 and E-ISSN 1479-1870, the journal serves as a vital resource for researchers, professionals, and students interested in the dynamics of vacation marketing and consumer behavior in travel. Established in 1994 and continually converging themes up until 2024, the journal holds a prestigious Q1 ranking in its category, reflecting its significance in the academic landscape. The journal's impactful contributions are further demonstrated by its rank of 21 out of 146 in the Scopus database, placing it in the 85th percentile among its peers. The Journal of Vacation Marketing is committed to advancing knowledge through rigorous peer-reviewed articles, offering a platform for innovative research and the sharing of best practices in a global context. Researchers and practitioners can access comprehensive studies that address contemporary issues within vacation marketing, ultimately enhancing the understanding of consumer preferences and tourism trends.
Marketing and Management of Innovations
Pioneering Research at the Intersection of Innovation and Management.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
JOURNAL OF INTERNATIONAL MARKETING
Navigating the Complexities of International MarketingJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
INTERNATIONAL JOURNAL OF MARKET RESEARCH
Leading the Charge in Market Research InnovationInternational Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.
Journal of Global Scholars of Marketing Science
Unraveling the Complexities of Modern MarketingThe Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.
Innovative Marketing
Pioneering Insights for a Dynamic Marketing LandscapeInnovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!
Management & Marketing
Transforming Ideas into Actionable Business SolutionsManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
International Journal of E-Business Research
Connecting Scholars and Practitioners in E-BusinessInternational Journal of E-Business Research, published by IGI Global, serves as a pivotal platform for disseminating cutting-edge research in the realm of e-business. Since its inception in 2005 and continuing through 2024, this peer-reviewed journal seeks to explore the intersection of technology and business practices, fostering innovation and collaboration among scholars, practitioners, and students in the fields of Computer Science Applications and Management Information Systems. With a commendable Q3 ranking in both categories for 2023, the journal presents a unique opportunity for researchers to contribute to the ongoing dialogue about e-business strategies, digital transformation, and technological advancements. Envisioned as a key resource for the academic community, the International Journal of E-Business Research not only supports traditional subscription models but also encourages contributions that address essential trends shaping the future of e-commerce and digital enterprises.
Journal of Travel & Tourism Marketing
Advancing Knowledge for Travel Professionals.The Journal of Travel & Tourism Marketing, published by Routledge Journals, Taylor & Francis Ltd, is a leading peer-reviewed journal established in 1992 that positions itself at the intersection of marketing and the tourism sector. With an impressive record of advancements in research and theory, it ranks in the Q1 category for both Marketing and Tourism, Leisure, and Hospitality Management, underscoring its influence and reputation in these fields. The journal focuses on enhancing knowledge about marketing strategies and practices within the travel and tourism industries, offering critical insights to researchers, practitioners, and policymakers. Although it does not offer open access, the content remains essential for those looking to deepen their understanding of market dynamics and consumer behavior in tourism. Additionally, it ranks 16th out of 146 in the Scopus rankings for Tourism, Leisure and Hospitality Management, and 25th out of 210 in Marketing, reflecting its significant contribution to both academic and industry discussions. With converged years extending to 2024, the Journal facilitates ongoing discourse and innovation, making it indispensable for anyone invested in travel and tourism marketing.