Journal of Macromarketing
Scope & Guideline
Innovating Insights at the Macro Level
Introduction
Aims and Scopes
- Social Responsibility and Ethics in Marketing:
The journal explores the ethical dimensions of marketing practices, emphasizing the importance of social responsibility and consumer welfare. - Interdisciplinary Approaches to Marketing:
It encourages research that integrates perspectives from various fields such as sociology, psychology, economics, and environmental studies to understand marketing phenomena. - Impact of Technology on Marketing:
The journal addresses the role of technology in shaping marketing practices and consumer interactions, including the implications of AI and digital platforms. - Consumer Behavior and Well-Being:
Research focuses on how marketing influences consumer behavior, decision-making processes, and overall well-being, emphasizing the psychological and social aspects. - Sustainability and Environmental Concerns:
A core area of focus is the relationship between marketing and sustainability, investigating how marketing strategies can promote environmentally friendly practices. - Global and Cultural Perspectives:
The journal emphasizes diverse cultural contexts and the global implications of marketing, including the examination of marketing practices in emerging economies.
Trending and Emerging
- AI and Ethical Marketing:
There is an increasing focus on the ethical implications of artificial intelligence in marketing, exploring how AI can be leveraged for responsible marketing practices. - Sustainable and Responsible Consumption:
Research is trending towards understanding how marketing can promote sustainable consumption behaviors and address environmental challenges. - Consumer Vulnerability and Well-Being:
Emerging studies are examining consumer vulnerability, particularly in the context of socio-economic disparities, and how marketing can support consumer well-being. - Participatory and Community-Based Marketing:
There is a growing interest in participatory marketing approaches that empower communities and promote social justice. - Intersections of Marketing and Public Policy:
Research is increasingly exploring the interplay between marketing practices and public policy, particularly in relation to health, environment, and social justice issues.
Declining or Waning
- Traditional Marketing Metrics:
There is a noticeable decrease in research focusing on traditional marketing metrics and performance indicators, as the field moves toward more holistic and qualitative assessments of marketing impact. - Consumerism and Materialism:
Papers that solely address consumerism and materialism without considering broader social implications are becoming less frequent, as the journal shifts towards exploring more sustainable and ethical consumption. - Local Market Studies:
Research centered specifically on local market dynamics appears to be waning in favor of studies that adopt a more global or systemic perspective on marketing issues. - Historical Marketing Practices:
While historical analysis remains relevant, there has been a shift away from studies focused solely on past marketing practices in favor of contemporary issues and future-oriented research. - Narrowly Defined Target Markets:
The focus on narrowly defined target markets is declining, reflecting a broader interest in inclusive marketing strategies that consider diverse consumer groups and societal impacts.
Similar Journals
Marketing Theory
Transforming Ideas into Marketing SolutionsMarketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.
Journal of Global Scholars of Marketing Science
Exploring Global Marketing InnovationsThe Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.
JOURNAL OF INTERNATIONAL MARKETING
Exploring Global Strategies for Tomorrow's MarketsJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
Journal of Vacation Marketing
Exploring the Dynamics of Vacation MarketingJournal of Vacation Marketing, published by SAGE Publications Ltd, is a leading academic journal dedicated to the fields of tourism, leisure, and hospitality management. With its ISSN 1356-7667 and E-ISSN 1479-1870, the journal serves as a vital resource for researchers, professionals, and students interested in the dynamics of vacation marketing and consumer behavior in travel. Established in 1994 and continually converging themes up until 2024, the journal holds a prestigious Q1 ranking in its category, reflecting its significance in the academic landscape. The journal's impactful contributions are further demonstrated by its rank of 21 out of 146 in the Scopus database, placing it in the 85th percentile among its peers. The Journal of Vacation Marketing is committed to advancing knowledge through rigorous peer-reviewed articles, offering a platform for innovative research and the sharing of best practices in a global context. Researchers and practitioners can access comprehensive studies that address contemporary issues within vacation marketing, ultimately enhancing the understanding of consumer preferences and tourism trends.
Marketing and Management of Innovations
Advancing Innovation through Insightful Research.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
International Journal of Marketing Communication and New Media
Empowering voices in the realm of digital marketing.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
Journal of Research in Interactive Marketing
Elevating Marketing Strategies through Scholarly InsightJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
JOURNAL OF CONSUMER MARKETING
Empowering Research in Consumer Marketing.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
INTERNATIONAL JOURNAL OF MARKET RESEARCH
Transforming Data into Actionable Market InsightsInternational Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.
International Journal of Consumer Studies
Driving innovation in understanding consumer choices and trends.International Journal of Consumer Studies, published by WILEY, is a prestigious journal dedicated to advancing knowledge in the fields of economics, applied psychology, marketing, and public health. With an impressive impact factor and a strong reputation within its category quartiles for 2023, this journal is recognized as Q1 in its respective fields, indicating its high-quality research contributions. The journal serves as a critical platform for researchers, practitioners, and students who seek to explore consumer behavior and its implications across various domains. Covering a wide scope of topics, the International Journal of Consumer Studies aims to foster interdisciplinary discussions and is renowned for its rigorous peer-review process. With a converged publication history from 2001 to 2024, it continues to play an essential role in shaping the future of consumer studies on a global scale. While this journal does not currently offer open access, it remains an invaluable resource for anyone engaged in understanding consumer dynamics and their broader socio-economic impacts.