Journal of Macromarketing

Scope & Guideline

Fostering Scholarly Dialogue in Macromarketing

Introduction

Immerse yourself in the scholarly insights of Journal of Macromarketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0276-1467
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1981 to 2024
AbbreviationJ MACROMARKETING / J. Macromarketing
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The Journal of Macromarketing focuses on the intersection of marketing and societal issues, emphasizing the broader implications of marketing practices and consumer behavior. It aims to contribute to the understanding of how marketing shapes and is shaped by social, economic, and environmental contexts.
  1. Social Responsibility and Ethics in Marketing:
    The journal explores the ethical dimensions of marketing practices, emphasizing the importance of social responsibility and consumer welfare.
  2. Interdisciplinary Approaches to Marketing:
    It encourages research that integrates perspectives from various fields such as sociology, psychology, economics, and environmental studies to understand marketing phenomena.
  3. Impact of Technology on Marketing:
    The journal addresses the role of technology in shaping marketing practices and consumer interactions, including the implications of AI and digital platforms.
  4. Consumer Behavior and Well-Being:
    Research focuses on how marketing influences consumer behavior, decision-making processes, and overall well-being, emphasizing the psychological and social aspects.
  5. Sustainability and Environmental Concerns:
    A core area of focus is the relationship between marketing and sustainability, investigating how marketing strategies can promote environmentally friendly practices.
  6. Global and Cultural Perspectives:
    The journal emphasizes diverse cultural contexts and the global implications of marketing, including the examination of marketing practices in emerging economies.
Recent publications in the Journal of Macromarketing reveal several emerging themes that reflect current societal challenges and the evolving nature of marketing. These trends indicate a growing emphasis on ethical practices, sustainability, and the impact of technology.
  1. AI and Ethical Marketing:
    There is an increasing focus on the ethical implications of artificial intelligence in marketing, exploring how AI can be leveraged for responsible marketing practices.
  2. Sustainable and Responsible Consumption:
    Research is trending towards understanding how marketing can promote sustainable consumption behaviors and address environmental challenges.
  3. Consumer Vulnerability and Well-Being:
    Emerging studies are examining consumer vulnerability, particularly in the context of socio-economic disparities, and how marketing can support consumer well-being.
  4. Participatory and Community-Based Marketing:
    There is a growing interest in participatory marketing approaches that empower communities and promote social justice.
  5. Intersections of Marketing and Public Policy:
    Research is increasingly exploring the interplay between marketing practices and public policy, particularly in relation to health, environment, and social justice issues.

Declining or Waning

While the Journal of Macromarketing has maintained a broad focus, certain themes have seen a decline in prominence over recent years. This may reflect shifts in societal priorities and the evolving landscape of marketing research.
  1. Traditional Marketing Metrics:
    There is a noticeable decrease in research focusing on traditional marketing metrics and performance indicators, as the field moves toward more holistic and qualitative assessments of marketing impact.
  2. Consumerism and Materialism:
    Papers that solely address consumerism and materialism without considering broader social implications are becoming less frequent, as the journal shifts towards exploring more sustainable and ethical consumption.
  3. Local Market Studies:
    Research centered specifically on local market dynamics appears to be waning in favor of studies that adopt a more global or systemic perspective on marketing issues.
  4. Historical Marketing Practices:
    While historical analysis remains relevant, there has been a shift away from studies focused solely on past marketing practices in favor of contemporary issues and future-oriented research.
  5. Narrowly Defined Target Markets:
    The focus on narrowly defined target markets is declining, reflecting a broader interest in inclusive marketing strategies that consider diverse consumer groups and societal impacts.

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