Innovative Marketing

Scope & Guideline

Exploring the Future of Marketing Innovation

Introduction

Immerse yourself in the scholarly insights of Innovative Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1814-2427
PublisherLLC CPC BUSINESS PERSPECTIVES
Support Open AccessYes
CountryUkraine
TypeJournal
Convergefrom 2005 to 2024
AbbreviationINNOV MARKET / Innovation Marketing
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressHRYHORII SKOVORODA LN, 10, SUMY 40022, UKRAINE

Aims and Scopes

The journal 'Innovative Marketing' is committed to advancing the field of marketing through innovative research that addresses contemporary challenges faced by marketers. It focuses on a variety of marketing strategies, consumer behavior, and the impact of technology and social media on marketing practices.
  1. Consumer Behavior Analysis:
    The journal emphasizes understanding consumer behavior across different demographics and cultural contexts, analyzing factors that influence purchasing decisions and preferences.
  2. Digital Marketing Strategies:
    A significant focus is placed on exploring digital marketing innovations, including social media, influencer marketing, and e-commerce, to enhance brand engagement and customer loyalty.
  3. Sustainability in Marketing:
    The journal addresses the growing importance of sustainability in marketing practices, including green marketing and corporate social responsibility, reflecting consumer trends towards environmentally friendly products.
  4. Influence of Technology on Marketing:
    Innovative Marketing investigates the role of new technologies, such as artificial intelligence and machine learning, in transforming marketing strategies and enhancing customer experiences.
  5. Cross-Cultural Marketing Insights:
    The journal offers insights into how cultural differences impact marketing strategies, aiming to provide a global perspective on marketing practices.
  6. Service Quality and Customer Satisfaction:
    Research related to service quality dimensions and their effects on customer satisfaction is a core area, particularly in service industries like tourism and hospitality.
The journal 'Innovative Marketing' reflects current trends in the marketing landscape, showcasing emerging themes that resonate with contemporary research interests. This section outlines the key areas gaining traction in recent publications.
  1. Influencer Marketing Dynamics:
    Research on the effectiveness and strategies of influencer marketing continues to rise, highlighting the growing importance of social media influencers in shaping consumer perceptions and behaviors.
  2. Data-Driven Marketing Insights:
    There is an increasing emphasis on using big data and analytics to inform marketing strategies, with studies focusing on consumer sentiment analysis and predictive modeling.
  3. Sustainable Consumerism:
    A notable trend is the exploration of sustainability and ethical consumerism, examining how these factors influence purchasing decisions and brand loyalty among consumers.
  4. Digital Transformation in Marketing:
    The impact of digital transformation on marketing practices is a growing theme, with research focusing on the integration of new technologies and the evolution of consumer engagement.
  5. Emotional and Psychological Factors in Marketing:
    Emerging research highlights the importance of emotional and psychological factors influencing consumer behavior, including trust, loyalty, and emotional attachment to brands.
  6. Cultural Influences on Marketing Strategies:
    There is a rising interest in how cultural contexts shape marketing strategies, with studies exploring the implications for global marketing practices.

Declining or Waning

While 'Innovative Marketing' continues to explore various marketing domains, certain themes appear to be declining in prominence. This section highlights those areas that have seen a reduction in focus in recent publications.
  1. Traditional Marketing Techniques:
    There is a noticeable decline in research focused on traditional marketing strategies, such as print advertising and direct mail, as digital and social media approaches gain more traction.
  2. Generalized Marketing Models:
    Studies relying on broad, non-specific marketing models are waning, with a shift towards more nuanced and context-specific analyses that consider contemporary consumer behavior.
  3. Static Brand Management:
    Research exploring static brand management principles is becoming less common, as the focus shifts towards dynamic and adaptive strategies in response to fast-changing market conditions.
  4. Local Market Focus:
    There has been a reduction in papers specifically addressing local market nuances without a global context, as the journal seeks to incorporate more cross-cultural and international perspectives.
  5. Overemphasis on Price Sensitivity:
    Papers focusing primarily on price sensitivity as a determinant of consumer behavior are less frequent, with more emphasis now placed on value creation and emotional connections with brands.

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