Innovative Marketing
Scope & Guideline
Pioneering Insights for a Dynamic Marketing Landscape
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal emphasizes understanding consumer behavior across different demographics and cultural contexts, analyzing factors that influence purchasing decisions and preferences. - Digital Marketing Strategies:
A significant focus is placed on exploring digital marketing innovations, including social media, influencer marketing, and e-commerce, to enhance brand engagement and customer loyalty. - Sustainability in Marketing:
The journal addresses the growing importance of sustainability in marketing practices, including green marketing and corporate social responsibility, reflecting consumer trends towards environmentally friendly products. - Influence of Technology on Marketing:
Innovative Marketing investigates the role of new technologies, such as artificial intelligence and machine learning, in transforming marketing strategies and enhancing customer experiences. - Cross-Cultural Marketing Insights:
The journal offers insights into how cultural differences impact marketing strategies, aiming to provide a global perspective on marketing practices. - Service Quality and Customer Satisfaction:
Research related to service quality dimensions and their effects on customer satisfaction is a core area, particularly in service industries like tourism and hospitality.
Trending and Emerging
- Influencer Marketing Dynamics:
Research on the effectiveness and strategies of influencer marketing continues to rise, highlighting the growing importance of social media influencers in shaping consumer perceptions and behaviors. - Data-Driven Marketing Insights:
There is an increasing emphasis on using big data and analytics to inform marketing strategies, with studies focusing on consumer sentiment analysis and predictive modeling. - Sustainable Consumerism:
A notable trend is the exploration of sustainability and ethical consumerism, examining how these factors influence purchasing decisions and brand loyalty among consumers. - Digital Transformation in Marketing:
The impact of digital transformation on marketing practices is a growing theme, with research focusing on the integration of new technologies and the evolution of consumer engagement. - Emotional and Psychological Factors in Marketing:
Emerging research highlights the importance of emotional and psychological factors influencing consumer behavior, including trust, loyalty, and emotional attachment to brands. - Cultural Influences on Marketing Strategies:
There is a rising interest in how cultural contexts shape marketing strategies, with studies exploring the implications for global marketing practices.
Declining or Waning
- Traditional Marketing Techniques:
There is a noticeable decline in research focused on traditional marketing strategies, such as print advertising and direct mail, as digital and social media approaches gain more traction. - Generalized Marketing Models:
Studies relying on broad, non-specific marketing models are waning, with a shift towards more nuanced and context-specific analyses that consider contemporary consumer behavior. - Static Brand Management:
Research exploring static brand management principles is becoming less common, as the focus shifts towards dynamic and adaptive strategies in response to fast-changing market conditions. - Local Market Focus:
There has been a reduction in papers specifically addressing local market nuances without a global context, as the journal seeks to incorporate more cross-cultural and international perspectives. - Overemphasis on Price Sensitivity:
Papers focusing primarily on price sensitivity as a determinant of consumer behavior are less frequent, with more emphasis now placed on value creation and emotional connections with brands.
Similar Journals
Recherche et Applications en Marketing-English Edition
Transforming Marketing Research into Real-World ImpactRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
Asia Pacific Journal of Marketing and Logistics
Driving Innovation Across the Asia Pacific Landscape.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Advancing the Future of Digital MarketingWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Advancing Marketing Knowledge Through Rigorous ResearchInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.
International Journal of Marketing Communication and New Media
Unveiling the latest trends in marketing communication.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
International Journal of Bank Marketing
Shaping the landscape of banking through strategic marketing insights.International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.
Journal of International Consumer Marketing
Connecting Theory and Practice in Consumer MarketingThe Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.
Marketing Intelligence & Planning
Transforming Insights into Actionable Marketing IntelligenceMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
JOURNAL OF FOOD PRODUCTS MARKETING
Connecting Research and Practice in Food Products MarketingJOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.
MARKETING SCIENCE
Navigating the Future of Marketing and ManagementMARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.