Journal of Media Business Studies

Scope & Guideline

Connecting Communication, Business, and Strategy Insights.

Introduction

Explore the comprehensive scope of Journal of Media Business Studies through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Journal of Media Business Studies in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1652-2354
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2004 to 2024
AbbreviationJ MEDIA BUS STUD / J. Media Bus. Stud.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Media Business Studies focuses on the intersection of media, business, and management, exploring how these domains influence one another in a rapidly evolving landscape. The journal aims to provide insights into the challenges and innovations shaping the media industry, with particular emphasis on management practices, technological advancements, and economic factors.
  1. Media Management Practices:
    The journal emphasizes research on management strategies within media organizations, including how firms adapt to changing market conditions and consumer behaviors.
  2. Impact of Technology on Media:
    A core focus is the influence of emerging technologies, such as AI and digital platforms, on media production, distribution, and consumption.
  3. Sustainability in Media Business:
    Research addressing sustainability challenges and strategies in the media sector is increasingly important, reflecting a broader societal concern.
  4. Consumer Engagement and Behavior:
    The journal investigates how audiences interact with media content, including subscription models, trust in media brands, and the implications of digital consumption.
  5. Innovation and Change in Media:
    A consistent theme is the exploration of innovation within the media industry, particularly how organizations navigate change and implement new business models.
Recent publications in the Journal of Media Business Studies indicate a dynamic evolution in research themes, reflecting emerging trends and growing areas of interest within the media business landscape.
  1. AI and Automation in Media:
    The integration of AI technologies into journalistic practices is gaining traction, exploring how newsworkers collaborate with AI to enhance productivity and content creation.
  2. Esports and New Media Forms:
    Research on esports and its business models is on the rise, highlighting the unique challenges and opportunities within this rapidly expanding segment of the media industry.
  3. Sustainability and Ethical Media Practices:
    An increasing focus on sustainability in media practices indicates a response to societal demands for ethical considerations in media production and consumption.
  4. Digital Transformation Strategies:
    As media organizations navigate digital transformation, studies exploring effective strategies for adapting to digital environments are becoming increasingly relevant.
  5. Stakeholder Engagement in Media Ecosystems:
    Research examining the interactions among various stakeholders in media ecosystems is emerging, reflecting a holistic view of value creation in media networks.

Declining or Waning

While certain areas continue to thrive, others appear to be fading in prominence within the Journal of Media Business Studies. This decline may reflect shifts in industry focus, changing audience preferences, or the evolution of media technologies.
  1. Traditional Print Media Analysis:
    There has been a noticeable decrease in research focusing specifically on traditional print media, as the industry increasingly shifts towards digital formats and platforms.
  2. Historical Media Studies:
    Research that solely examines historical perspectives of media business practices is waning, likely due to a stronger emphasis on current and future trends in media management.
  3. General Audience Studies:
    Broad studies on audience behavior without a specific context or application are less prevalent, as more targeted research emerges that addresses specific media formats or technologies.

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