Journal of Media Business Studies
Scope & Guideline
Advancing Knowledge in Media Strategy and Management.
Introduction
Aims and Scopes
- Media Management Practices:
The journal emphasizes research on management strategies within media organizations, including how firms adapt to changing market conditions and consumer behaviors. - Impact of Technology on Media:
A core focus is the influence of emerging technologies, such as AI and digital platforms, on media production, distribution, and consumption. - Sustainability in Media Business:
Research addressing sustainability challenges and strategies in the media sector is increasingly important, reflecting a broader societal concern. - Consumer Engagement and Behavior:
The journal investigates how audiences interact with media content, including subscription models, trust in media brands, and the implications of digital consumption. - Innovation and Change in Media:
A consistent theme is the exploration of innovation within the media industry, particularly how organizations navigate change and implement new business models.
Trending and Emerging
- AI and Automation in Media:
The integration of AI technologies into journalistic practices is gaining traction, exploring how newsworkers collaborate with AI to enhance productivity and content creation. - Esports and New Media Forms:
Research on esports and its business models is on the rise, highlighting the unique challenges and opportunities within this rapidly expanding segment of the media industry. - Sustainability and Ethical Media Practices:
An increasing focus on sustainability in media practices indicates a response to societal demands for ethical considerations in media production and consumption. - Digital Transformation Strategies:
As media organizations navigate digital transformation, studies exploring effective strategies for adapting to digital environments are becoming increasingly relevant. - Stakeholder Engagement in Media Ecosystems:
Research examining the interactions among various stakeholders in media ecosystems is emerging, reflecting a holistic view of value creation in media networks.
Declining or Waning
- Traditional Print Media Analysis:
There has been a noticeable decrease in research focusing specifically on traditional print media, as the industry increasingly shifts towards digital formats and platforms. - Historical Media Studies:
Research that solely examines historical perspectives of media business practices is waning, likely due to a stronger emphasis on current and future trends in media management. - General Audience Studies:
Broad studies on audience behavior without a specific context or application are less prevalent, as more targeted research emerges that addresses specific media formats or technologies.
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