JOURNAL OF MEDIA ECONOMICS
Scope & Guideline
Innovating Perspectives on the Media Landscape
Introduction
Aims and Scopes
- Media Consumption and Behavior:
Research analyzing how consumers engage with various media formats, including film, television, and streaming services, particularly in response to changing market conditions and technological advancements. - Impact of Economic Factors on Media Industries:
Studies focusing on how economic trends, policies, and consumer behavior influence media industries, including advertising, film production, and music streaming. - Cultural and Social Implications of Media:
Exploration of how media affects cultural perceptions and social behaviors, examining issues such as representation, bias, and the role of media in shaping societal norms. - Technological Innovations in Media:
Investigations into how emerging technologies, such as virtual reality and live streaming, are transforming media consumption and marketing strategies. - Marketing Strategies in Media:
Analysis of marketing practices within media industries, including event marketing, influencer impact, and consumer engagement tactics.
Trending and Emerging
- Impact of COVID-19 on Media Consumption:
Research exploring the effects of the COVID-19 pandemic on various media sectors, especially music streaming and moviegoing behavior, highlights the changing dynamics of consumer engagement during crises. - Influencer Marketing and Brand Attachment:
The rise of social media influencers has led to increased studies on their impact on brand attachment and consumer behavior, marking a significant trend in contemporary marketing research. - Streaming Services and Content Quality:
As streaming platforms become dominant, research focusing on content and system quality's effects on user engagement and satisfaction is increasingly relevant. - Data-Driven Marketing Strategies:
The utilization of data analytics in understanding consumer habits and preferences, particularly through clickstream and subscription data, is gaining traction as a pivotal area of research. - Event Marketing in the Digital Age:
The effectiveness of live events and digital engagement strategies, particularly in esports and live streaming, is becoming a significant area of interest as brands adapt to new marketing environments.
Declining or Waning
- Violent Video Games and Crime:
Research on the relationship between violent video games and crime rates has become less prominent, possibly due to a shift towards more pressing issues in media consumption and its economic implications. - Traditional Media Formats vs. Digital Media:
As the focus has shifted towards digital and streaming platforms, traditional media formats such as print and linear television have seen diminished coverage, reflecting the industry's move towards digitalization. - Cultural Dimensions of Media Competition:
The examination of niche theory in media competition appears to be waning, as newer topics related to technological advancements and consumer behavior take precedence. - Media Corruption and Economic Impact:
Although still relevant, research on media corruption perceptions and their direct economic impacts has become less frequent, suggesting a pivot towards more actionable insights in media economics. - Geographical Studies in Media Consumption:
While still important, the geographical analysis of local media consumption has seen a decline, as more global and technological contexts dominate recent publications.
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