JOURNAL OF MEDIA ECONOMICS

Scope & Guideline

Shedding Light on the Media Economy

Introduction

Welcome to the JOURNAL OF MEDIA ECONOMICS information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of JOURNAL OF MEDIA ECONOMICS, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0899-7764
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1988 to 2020, from 2022 to 2024
AbbreviationJ MEDIA ECON / J. Media Econ.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Media Economics focuses on the intersection of media and economic principles, exploring how various media forms impact consumer behavior, industry practices, and market dynamics. The journal emphasizes empirical research and theoretical advancements in understanding media economics.
  1. Media Consumption and Behavior:
    Research analyzing how consumers engage with various media formats, including film, television, and streaming services, particularly in response to changing market conditions and technological advancements.
  2. Impact of Economic Factors on Media Industries:
    Studies focusing on how economic trends, policies, and consumer behavior influence media industries, including advertising, film production, and music streaming.
  3. Cultural and Social Implications of Media:
    Exploration of how media affects cultural perceptions and social behaviors, examining issues such as representation, bias, and the role of media in shaping societal norms.
  4. Technological Innovations in Media:
    Investigations into how emerging technologies, such as virtual reality and live streaming, are transforming media consumption and marketing strategies.
  5. Marketing Strategies in Media:
    Analysis of marketing practices within media industries, including event marketing, influencer impact, and consumer engagement tactics.
The Journal of Media Economics is currently witnessing a surge in interest in specific themes that reflect the rapid changes within the media landscape, particularly due to technological advancements and shifts in consumer behavior.
  1. Impact of COVID-19 on Media Consumption:
    Research exploring the effects of the COVID-19 pandemic on various media sectors, especially music streaming and moviegoing behavior, highlights the changing dynamics of consumer engagement during crises.
  2. Influencer Marketing and Brand Attachment:
    The rise of social media influencers has led to increased studies on their impact on brand attachment and consumer behavior, marking a significant trend in contemporary marketing research.
  3. Streaming Services and Content Quality:
    As streaming platforms become dominant, research focusing on content and system quality's effects on user engagement and satisfaction is increasingly relevant.
  4. Data-Driven Marketing Strategies:
    The utilization of data analytics in understanding consumer habits and preferences, particularly through clickstream and subscription data, is gaining traction as a pivotal area of research.
  5. Event Marketing in the Digital Age:
    The effectiveness of live events and digital engagement strategies, particularly in esports and live streaming, is becoming a significant area of interest as brands adapt to new marketing environments.

Declining or Waning

While the Journal of Media Economics has consistently covered a range of topics, certain themes have shown a decline in focus over the recent years. This may reflect shifts in industry priorities or evolving research interests.
  1. Violent Video Games and Crime:
    Research on the relationship between violent video games and crime rates has become less prominent, possibly due to a shift towards more pressing issues in media consumption and its economic implications.
  2. Traditional Media Formats vs. Digital Media:
    As the focus has shifted towards digital and streaming platforms, traditional media formats such as print and linear television have seen diminished coverage, reflecting the industry's move towards digitalization.
  3. Cultural Dimensions of Media Competition:
    The examination of niche theory in media competition appears to be waning, as newer topics related to technological advancements and consumer behavior take precedence.
  4. Media Corruption and Economic Impact:
    Although still relevant, research on media corruption perceptions and their direct economic impacts has become less frequent, suggesting a pivot towards more actionable insights in media economics.
  5. Geographical Studies in Media Consumption:
    While still important, the geographical analysis of local media consumption has seen a decline, as more global and technological contexts dominate recent publications.

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