JOURNAL OF MEDIA ECONOMICS
Scope & Guideline
Innovating Perspectives on the Media Landscape
Introduction
Aims and Scopes
- Media Consumption and Behavior:
Research analyzing how consumers engage with various media formats, including film, television, and streaming services, particularly in response to changing market conditions and technological advancements. - Impact of Economic Factors on Media Industries:
Studies focusing on how economic trends, policies, and consumer behavior influence media industries, including advertising, film production, and music streaming. - Cultural and Social Implications of Media:
Exploration of how media affects cultural perceptions and social behaviors, examining issues such as representation, bias, and the role of media in shaping societal norms. - Technological Innovations in Media:
Investigations into how emerging technologies, such as virtual reality and live streaming, are transforming media consumption and marketing strategies. - Marketing Strategies in Media:
Analysis of marketing practices within media industries, including event marketing, influencer impact, and consumer engagement tactics.
Trending and Emerging
- Impact of COVID-19 on Media Consumption:
Research exploring the effects of the COVID-19 pandemic on various media sectors, especially music streaming and moviegoing behavior, highlights the changing dynamics of consumer engagement during crises. - Influencer Marketing and Brand Attachment:
The rise of social media influencers has led to increased studies on their impact on brand attachment and consumer behavior, marking a significant trend in contemporary marketing research. - Streaming Services and Content Quality:
As streaming platforms become dominant, research focusing on content and system quality's effects on user engagement and satisfaction is increasingly relevant. - Data-Driven Marketing Strategies:
The utilization of data analytics in understanding consumer habits and preferences, particularly through clickstream and subscription data, is gaining traction as a pivotal area of research. - Event Marketing in the Digital Age:
The effectiveness of live events and digital engagement strategies, particularly in esports and live streaming, is becoming a significant area of interest as brands adapt to new marketing environments.
Declining or Waning
- Violent Video Games and Crime:
Research on the relationship between violent video games and crime rates has become less prominent, possibly due to a shift towards more pressing issues in media consumption and its economic implications. - Traditional Media Formats vs. Digital Media:
As the focus has shifted towards digital and streaming platforms, traditional media formats such as print and linear television have seen diminished coverage, reflecting the industry's move towards digitalization. - Cultural Dimensions of Media Competition:
The examination of niche theory in media competition appears to be waning, as newer topics related to technological advancements and consumer behavior take precedence. - Media Corruption and Economic Impact:
Although still relevant, research on media corruption perceptions and their direct economic impacts has become less frequent, suggesting a pivot towards more actionable insights in media economics. - Geographical Studies in Media Consumption:
While still important, the geographical analysis of local media consumption has seen a decline, as more global and technological contexts dominate recent publications.
Similar Journals
Market-Trziste
Innovating Understanding of Market TrendsMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Connecting Scholars and Practitioners in Marketing ExcellenceInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.
Review of Communication Research
Connecting Scholars to Transform Communication StudiesReview of Communication Research is a prestigious open-access journal dedicated to advancing the field of communication studies. Published by REVIEW COMMUNICATION RESEARCH from its base in Madrid, Spain, this journal has established itself as a vital platform for scholarly discourse since its inception. With an impressive impact factor and ranked in the Q1 quartile of communication journals for 2023, it holds a commendable position, placing it within the top 13% of approximately 511 journals in the communication category on Scopus. Since becoming open-access in 2013, the journal has enabled researchers, professionals, and students to access high-quality research without financial barriers, thereby fostering a greater dissemination of knowledge and dialogue within the community. Covering a wide array of topics from communication theory to media studies, the Review of Communication Research continues to contribute significantly to the understanding and evolution of communication in today’s interconnected world. Researchers are encouraged to engage with and submit their findings to this influential journal to further enrich the scholarly landscape.
Television & New Media
Exploring the Nexus of Media and CultureTelevision & New Media is a leading academic journal dedicated to the exploration of the intricate relationships between television, new media technologies, and contemporary culture. Published by SAGE Publications Inc, this journal boasts an impressive impact factor, placing it in the prestigious Q1 category for both Cultural Studies and Visual Arts and Performing Arts as of 2023. Its high rankings in Scopus—#8 in Visual Arts and Performing Arts and #24 in Cultural Studies—underscore its significance in the academic community, reflecting its robust contribution to the discourse on media and culture. Spanning from 2000 to 2024, the journal features cutting-edge research that offers insights into the evolving dynamics of media and its societal implications, making it an essential resource for researchers, professionals, and students alike. Although currently not open access, the journal ensures that its contents are accessible through academic libraries, facilitating the dissemination of knowledge in an ever-changing digital landscape.
Marketing and Management of Innovations
Exploring the Future of Marketing and Management.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
Journal of Fashion Marketing and Management
Unveiling Insights in Fashion Marketing and ManagementJournal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.
Journal of Research in Interactive Marketing
Advancing Knowledge at the Intersection of Technology and MarketingJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
Consumption Markets & Culture
Innovating Perspectives on Global Marketplace DynamicsConsumption Markets & Culture is a premier academic journal published by Routledge Journals, Taylor & Francis Ltd, focusing on the interdisciplinary exploration of consumption practices and their cultural significance. As a vital platform for researchers in the fields of Anthropology, Economics, Marketing, and Social Psychology, this journal offers insightful analyses and innovative perspectives that contribute to a deeper understanding of market dynamics and consumer behavior. With a commendable 2023 impact factor placing it in the first quartile for Anthropology and second quartiles for Economics, Marketing, and Social Psychology, the journal ensures rigorous peer review and high-quality scholarship. Researchers and practitioners can expect access to a wealth of knowledge that is crucial for advancing theoretical frameworks and practical applications within the global marketplace. Its indexing in Scopus and substantial visibility in academic circles make it an essential resource for anyone dedicated to the study of consumption in contemporary culture.
JOURNAL OF MARKETING RESEARCH
Shaping Marketing Strategies with Cutting-Edge ResearchJOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.
Journal of Islamic Marketing
Exploring the Fusion of Faith and Marketing InnovationJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.