BUSINESS HORIZONS
Scope & Guideline
Navigating the Frontiers of Business and Marketing Excellence
Introduction
Aims and Scopes
- Integration of Technology in Business:
The journal explores how emerging technologies, particularly artificial intelligence (AI) and blockchain, are reshaping business practices and strategies across various sectors. - Leadership and Management Strategies:
It emphasizes the role of leadership in navigating complexities within organizations, including digital transformation, diversity, equity, and inclusion (DEI), and employee engagement. - Innovation and Entrepreneurship:
The journal covers themes related to innovation management, entrepreneurial leadership, and the impact of digital platforms on business models, particularly in the context of the gig economy and startups. - Social and Ethical Considerations in Business:
A significant focus is placed on the ethical implications of business decisions, corporate social responsibility (CSR), and the challenges posed by misinformation and disinformation in the digital age. - Adaptation to Market Changes:
The journal addresses how organizations can adapt to rapidly changing market conditions, including crisis management strategies and the implications of global events on business operations.
Trending and Emerging
- Generative AI and Chatbots:
Recent publications heavily emphasize the role of generative AI and chatbots in transforming customer service and organizational efficiency, showcasing their impact on various industries. - Digital Leadership in Crisis Management:
There is a growing trend towards exploring digital leadership practices, particularly in how leaders can effectively manage and navigate crises, including the COVID-19 pandemic. - Diversity, Equity, and Inclusion (DEI) Initiatives:
The focus on DEI is intensifying, with frameworks and strategies being developed to enhance inclusivity within organizations, reflecting broader societal changes. - Blockchain and Business Innovation:
Emerging themes include the integration of blockchain technology in business processes, highlighting its potential for innovation and efficiency. - Navigating the Metaverse and Digital Realities:
The exploration of the metaverse and its implications for business strategy and consumer engagement is gaining traction, indicating a forward-looking approach to digital transformation.
Declining or Waning
- Traditional Marketing Strategies:
There has been a noticeable decline in discussions around conventional marketing strategies, as the journal increasingly focuses on digital marketing and the impact of technology on consumer behavior. - Static Leadership Models:
Traditional models of leadership that do not address the complexities of the modern digital landscape are appearing less frequently, indicating a shift towards more dynamic and adaptive leadership frameworks. - Non-Digital Business Practices:
Topics centered around non-digital business practices, such as face-to-face sales techniques and brick-and-mortar retail strategies, are being overshadowed by discussions on digital transformation and online business models. - Sustainability Topics Without Technological Integration:
While sustainability remains an important theme, articles that do not incorporate technology or innovative approaches to sustainability are becoming less common. - Generalized Employee Engagement Strategies:
There is a waning interest in generalized employee engagement tactics; instead, the focus is shifting towards specific strategies that leverage technology and data analytics.
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