BUSINESS HORIZONS

Scope & Guideline

Navigating the Frontiers of Business and Marketing Excellence

Introduction

Welcome to the BUSINESS HORIZONS information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of BUSINESS HORIZONS, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0007-6813
PublisherELSEVIER
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1957 to 2024
AbbreviationBUS HORIZONS / Bus. Horiz.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressRADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS

Aims and Scopes

The journal 'Business Horizons' aims to bridge the gap between academic research and practical business applications, providing insights that are relevant for both scholars and practitioners. It focuses on contemporary issues in business, management, and innovation, emphasizing the integration of technology and leadership in evolving business landscapes.
  1. Integration of Technology in Business:
    The journal explores how emerging technologies, particularly artificial intelligence (AI) and blockchain, are reshaping business practices and strategies across various sectors.
  2. Leadership and Management Strategies:
    It emphasizes the role of leadership in navigating complexities within organizations, including digital transformation, diversity, equity, and inclusion (DEI), and employee engagement.
  3. Innovation and Entrepreneurship:
    The journal covers themes related to innovation management, entrepreneurial leadership, and the impact of digital platforms on business models, particularly in the context of the gig economy and startups.
  4. Social and Ethical Considerations in Business:
    A significant focus is placed on the ethical implications of business decisions, corporate social responsibility (CSR), and the challenges posed by misinformation and disinformation in the digital age.
  5. Adaptation to Market Changes:
    The journal addresses how organizations can adapt to rapidly changing market conditions, including crisis management strategies and the implications of global events on business operations.
The journal 'Business Horizons' has recently seen a surge in interest surrounding several emerging themes that reflect the current business environment. These trends highlight the importance of technology, leadership adaptation, and ethical considerations in business practices.
  1. Generative AI and Chatbots:
    Recent publications heavily emphasize the role of generative AI and chatbots in transforming customer service and organizational efficiency, showcasing their impact on various industries.
  2. Digital Leadership in Crisis Management:
    There is a growing trend towards exploring digital leadership practices, particularly in how leaders can effectively manage and navigate crises, including the COVID-19 pandemic.
  3. Diversity, Equity, and Inclusion (DEI) Initiatives:
    The focus on DEI is intensifying, with frameworks and strategies being developed to enhance inclusivity within organizations, reflecting broader societal changes.
  4. Blockchain and Business Innovation:
    Emerging themes include the integration of blockchain technology in business processes, highlighting its potential for innovation and efficiency.
  5. Navigating the Metaverse and Digital Realities:
    The exploration of the metaverse and its implications for business strategy and consumer engagement is gaining traction, indicating a forward-looking approach to digital transformation.

Declining or Waning

While 'Business Horizons' has maintained a strong focus on several core areas, certain themes have become less prominent in recent publications. This decline may reflect shifts in business priorities or the evolving interests of its readership.
  1. Traditional Marketing Strategies:
    There has been a noticeable decline in discussions around conventional marketing strategies, as the journal increasingly focuses on digital marketing and the impact of technology on consumer behavior.
  2. Static Leadership Models:
    Traditional models of leadership that do not address the complexities of the modern digital landscape are appearing less frequently, indicating a shift towards more dynamic and adaptive leadership frameworks.
  3. Non-Digital Business Practices:
    Topics centered around non-digital business practices, such as face-to-face sales techniques and brick-and-mortar retail strategies, are being overshadowed by discussions on digital transformation and online business models.
  4. Sustainability Topics Without Technological Integration:
    While sustainability remains an important theme, articles that do not incorporate technology or innovative approaches to sustainability are becoming less common.
  5. Generalized Employee Engagement Strategies:
    There is a waning interest in generalized employee engagement tactics; instead, the focus is shifting towards specific strategies that leverage technology and data analytics.

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