Problemy Zarzadzania-Management Issues
Scope & Guideline
Connecting theory and practice for a better management future.
Introduction
Aims and Scopes
- Customer Relationship Management (CRM):
The journal frequently investigates the role of CRM technologies and strategies in enhancing customer engagement and achieving competitive advantages, particularly in the context of evolving business environments. - Sustainability and Corporate Social Responsibility (CSR):
A significant area of focus is the integration of sustainability practices and CSR concepts into business strategies, highlighting their importance for long-term organizational success and ethical considerations in management. - Digital Transformation and Technology Integration:
The impact of digital technologies, including AI and Industry 4.0, on organizational processes and culture is a recurring theme, reflecting the journal's commitment to addressing contemporary technological challenges. - Entrepreneurship and Innovation:
Research in this domain explores the entrepreneurial competencies required in management education, the dynamics of entrepreneurial ecosystems, and the role of innovation in business success. - Inter-Organizational Relationships and Coopetition:
The journal examines the complexities of relationships between organizations, including trust, commitment, and the strategic implications of coopetition, which is the coexistence of competition and cooperation.
Trending and Emerging
- Impact of COVID-19 on Business Practices:
The pandemic has catalyzed a significant increase in research examining how COVID-19 has reshaped consumer behavior, organizational practices, and risk management strategies, highlighting the need for resilience in business. - Sustainability and Green Competences:
There is a notable trend towards exploring sustainable consumption, green marketing, and responsible innovation, reflecting a broader societal shift towards environmentally conscious practices in business. - Digital and Virtual Environments:
Research focusing on digital transformation, virtual teams, and the integration of ICT in business operations has surged, emphasizing the importance of technology in modern management. - Entrepreneurial Competencies in Education:
The exploration of entrepreneurial competencies within management education is on the rise, as institutions seek to equip students with the skills necessary to navigate an increasingly complex business landscape. - Inter-Organizational Collaboration and Coopetition:
The dynamics of coopetition and collaborative strategies between organizations are gaining traction, reflecting a recognition of the importance of partnerships in achieving strategic objectives.
Declining or Waning
- Traditional Marketing Strategies:
As the focus shifts towards digital marketing and technological integration, traditional marketing strategies are receiving less attention, indicating a transition towards more innovative approaches. - Health Care Management Pre-COVID-19 Focus:
Prior to the pandemic, there was a notable emphasis on health care management practices. However, the recent surge in research related to COVID-19 has overshadowed earlier themes, leading to a decline in publications centered around pre-pandemic health care management. - Static Organizational Structures:
The exploration of static organizational structures is becoming less relevant as organizations increasingly adopt agile and dynamic frameworks in response to changing business environments. - Conventional Consumer Behavior Analysis:
Research focused on conventional consumer behavior, without the integration of contemporary factors such as digital influence and sustainability, is witnessing a decrease, as newer research emphasizes these evolving aspects. - Local Market Focus in Entrepreneurship:
While local entrepreneurship was once a focal point, there seems to be a waning interest in local market studies, with a shift towards examining global and transnational entrepreneurship dynamics.
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