Electronic Commerce Research and Applications
Scope & Guideline
Transforming E-Commerce Through Cutting-Edge Research
Introduction
Aims and Scopes
- Digital Transformation in Retail:
The journal explores how digital technologies, like AI and blockchain, transform retail operations and enhance customer experiences, focusing on strategies that retailers can adopt to leverage these technologies. - Consumer Behavior in Online Environments:
Research in this area investigates how consumers interact with e-commerce platforms, including their purchasing intentions, responses to marketing strategies, and the psychological factors influencing their decisions. - E-commerce Platform Strategies:
The journal addresses the strategic decisions made by e-commerce platforms, such as channel selection, pricing strategies, and the integration of social commerce elements to optimize performance and consumer engagement. - Recommendation Systems and Personalization:
A significant focus is placed on developing and evaluating recommendation systems that enhance user experience through personalized content, addressing challenges like cold-start problems and user engagement. - Sustainability and Ethical Considerations:
The journal also highlights the role of sustainability in e-commerce, examining how businesses can adopt environmentally friendly practices and the impact of consumer perceptions on these efforts. - Emerging Technologies in E-commerce:
Research includes the application of advanced technologies, such as machine learning and augmented reality, in enhancing e-commerce operations and consumer interactions.
Trending and Emerging
- Live Streaming Commerce:
There's a growing body of research focused on live streaming as a sales channel, investigating its impact on consumer engagement and purchase intentions, particularly in the context of social media platforms. - AI and Machine Learning Applications:
The integration of AI and machine learning in e-commerce, particularly for enhancing recommendation systems and personalizing user experiences, is increasingly featured in recent studies. - Social Commerce Dynamics:
Research on social commerce is trending, with a focus on how social interactions and user-generated content influence consumer behavior and engagement on platforms. - Blockchain Technology in Supply Chains:
The application of blockchain technology to enhance transparency and efficiency in supply chains is emerging as a significant theme, reflecting the need for secure and reliable logistics in e-commerce. - Sustainability in E-commerce:
An increasing number of studies are examining sustainability practices within e-commerce, exploring how businesses can implement eco-friendly strategies and how consumers respond to these initiatives. - Consumer Behavior Analytics:
The use of big data analytics to understand consumer behavior in e-commerce contexts is gaining traction, with research focusing on how data-driven insights can optimize marketing and operational strategies.
Declining or Waning
- Traditional Retail Models:
Research focusing on traditional retail models has become less prominent as the emphasis shifts towards digital and omnichannel strategies, reflecting the industry's transformation in response to technological advancements. - Basic E-commerce Frameworks:
Over the years, foundational studies on basic e-commerce frameworks and their functionalities are seen to decline as the field moves towards more complex analyses incorporating advanced technologies and consumer behaviors. - Static Marketing Strategies:
There is a noticeable decrease in studies centered around static marketing strategies, as dynamic, data-driven approaches are increasingly favored to better adapt to rapidly changing consumer preferences and market conditions. - Generalized Consumer Trust Issues:
While consumer trust remains critical, research focusing on generalized trust issues without contextualized insights into specific e-commerce settings is becoming less frequent, as more nuanced studies take precedence.
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