Journal of Indian Business Research
Scope & Guideline
Exploring the Dynamics of Indian Business Practices
Introduction
Aims and Scopes
- Sustainability and Corporate Social Responsibility (CSR):
The journal consistently emphasizes research on sustainability practices and CSR initiatives, reflecting the growing importance of ethical management and environmental stewardship in business operations. - Innovation and Technology Adoption:
There is a significant focus on the impact of technological advancements and innovation on business practices, including studies on digital transformation and the adoption of new technologies in various industries. - Consumer Behavior and Marketing Strategies:
The journal explores consumer behavior, particularly in the context of Indian markets, and examines effective marketing strategies to engage diverse consumer segments. - Financial Management and Performance Analysis:
Research on financial literacy, investment behaviors, and corporate financial performance, especially in relation to the Indian economy, is a core area of focus. - Human Resource Management and Organizational Behavior:
The journal includes studies on employee engagement, organizational culture, and the impact of HR practices on performance, highlighting the human aspect of business.
Trending and Emerging
- Sustainable Business Practices:
There is a growing emphasis on sustainability, particularly in how businesses can adopt eco-friendly practices and contribute to environmental conservation, highlighting the importance of sustainability in business strategy. - Digital Transformation and Innovation:
Research is increasingly oriented towards understanding the role of digital technologies in business innovation, including the impact of e-business, digital marketing, and technology adoption in enhancing organizational performance. - Employee Well-being and Satisfaction:
Emerging studies focus on the mental health and well-being of employees, particularly in the context of remote work and organizational support, reflecting a heightened awareness of work-life balance in the post-pandemic era. - Behavioral Insights in Consumer Decision-Making:
There is a trend towards exploring the psychological and behavioral factors that influence consumer choices, particularly in the context of emerging market consumers, which is critical for effective marketing strategies. - Circular Economy and Resource Management:
Research on circular economy practices is gaining traction, focusing on sustainable resource management and waste reduction strategies, which are increasingly becoming essential for businesses.
Declining or Waning
- Traditional Marketing Practices:
There has been a noticeable shift away from traditional marketing strategies towards more modern, digital-focused methodologies, indicating a decline in research on conventional marketing approaches. - Static Organizational Structures:
Research on rigid organizational structures is decreasing as the focus moves towards agile and adaptive organizational practices, reflecting the changing landscape of business operations. - Local Market Dynamics:
While previously a strong focus, the examination of local market dynamics is waning in favor of global market analyses and comparative studies, indicating a broader perspective in recent research.
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