INDUSTRIAL MARKETING MANAGEMENT

Scope & Guideline

Unveiling the complexities of industrial marketing practices.

Introduction

Welcome to the INDUSTRIAL MARKETING MANAGEMENT information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of INDUSTRIAL MARKETING MANAGEMENT, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0019-8501
PublisherELSEVIER SCIENCE INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1971 to 2024
AbbreviationIND MARKET MANAG / Ind. Mark. Manage.
Frequency8 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressSTE 800, 230 PARK AVE, NEW YORK, NY 10169

Aims and Scopes

The journal 'Industrial Marketing Management' focuses on the intersection of marketing and industrial business practices, emphasizing empirical research that informs both theory and practice in the field of B2B marketing.
  1. B2B Marketing Strategies:
    Research on effective marketing strategies specifically tailored for business-to-business contexts, including digital marketing, relationship management, and customer engagement.
  2. Service-Dominant Logic and Servitization:
    Exploration of service-dominant logic in industrial marketing, focusing on how firms transition from product-centric to service-centric business models.
  3. Coopetition and Inter-Organizational Relationships:
    Investigation of the dynamics between cooperation and competition (coopetition) among firms, and how these relationships impact performance and innovation.
  4. Sustainability and Corporate Social Responsibility (CSR):
    Studies that address sustainability practices within B2B contexts, the role of CSR in shaping brand reputation, and the implications for stakeholder engagement.
  5. Digital Transformation and Technology Integration:
    Examination of how digital technologies, including AI and big data, are reshaping marketing practices and customer interactions in industrial markets.
  6. Market Shaping and Innovation:
    Research on how firms can drive market evolution through innovative practices, influencing market structures and competitive dynamics.
  7. Customer Value Creation:
    Focus on understanding how value is created, captured, and co-created in B2B relationships, with an emphasis on customer-centric approaches.
The journal has identified several trending and emerging themes that reflect the evolving landscape of industrial marketing, driven by technological advancements and changing market dynamics.
  1. Artificial Intelligence and Machine Learning in Marketing:
    A growing body of research is exploring how AI and machine learning can enhance B2B marketing strategies, improve customer insights, and optimize decision-making processes.
  2. Digital Servitization:
    The transition towards digital servitization is a prominent theme, focusing on how companies can integrate digital technologies into their service offerings to create additional value.
  3. Sustainability and Circular Economy Practices:
    Increasing emphasis on sustainability initiatives and circular economy practices in B2B marketing, highlighting the importance of environmental responsibility in business strategies.
  4. Customer Experience and Engagement:
    Research is increasingly focusing on customer experience management and engagement strategies, emphasizing the importance of building strong relationships in B2B contexts.
  5. Data-Centric Marketing Approaches:
    Emerging themes include the utilization of big data and analytics for market predictions, customer insights, and tailoring marketing strategies to specific customer needs.
  6. Dynamic Capabilities and Agility in Marketing:
    A trend towards understanding how firms can develop dynamic capabilities to respond to rapidly changing market conditions and customer expectations.
  7. Co-creation and Collaborative Innovation:
    Growing interest in co-creation practices and collaborative innovation as a way to enhance customer value and drive competitive advantage in B2B markets.

Declining or Waning

While the journal continues to thrive in various areas, certain themes have shown a decline in prominence in recent years, reflecting shifts in research focus and industry needs.
  1. Traditional Transactional Marketing Approaches:
    Research that solely emphasizes transactional relationships and short-term sales tactics has diminished as the field moves towards more relational and value-based marketing frameworks.
  2. Static Market Segmentation Models:
    The focus on traditional segmentation models has waned in favor of dynamic, data-driven approaches that consider behavioral and contextual factors in B2B marketing.
  3. Generalized Branding Strategies:
    Studies that propose one-size-fits-all branding strategies are less prevalent as firms increasingly seek tailored branding approaches that resonate with specific B2B market segments.
  4. Single-Channel Marketing:
    Research on single-channel marketing strategies has decreased, with a shift towards multi-channel and integrated marketing approaches that leverage digital platforms.
  5. Overemphasis on Product Features:
    The declining focus on product features alone in marketing research reflects a broader understanding of the importance of customer experience and service offerings in B2B contexts.

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