Journal of Marketing Theory and Practice

Scope & Guideline

Empowering scholars and practitioners with essential marketing knowledge.

Introduction

Explore the comprehensive scope of Journal of Marketing Theory and Practice through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Journal of Marketing Theory and Practice in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1069-6679
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2005 to 2024
AbbreviationJ MARKET THEORY PRAC / J. Market. Theory Pract.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Marketing Theory and Practice focuses on advancing the understanding and application of marketing theories and practices across various domains. It aims to bridge the gap between academic research and real-world marketing strategies, providing insights that enhance both theoretical frameworks and practical applications.
  1. Consumer Behavior Analysis:
    The journal emphasizes studies on consumer behavior, exploring motivations, decision-making processes, and emotional factors that influence purchasing decisions.
  2. Innovative Marketing Strategies:
    It covers research on innovative marketing strategies, including the utilization of technology, such as AI and social media, to enhance customer engagement and brand loyalty.
  3. Brand Management and Authenticity:
    The journal frequently addresses issues related to brand management, including brand authenticity, brand hate, and the effects of branding on consumer perceptions.
  4. Evolving Marketing Practices:
    Research on the evolution of marketing practices, particularly in response to changing consumer expectations and technological advancements, is a core focus.
  5. Ethics and Social Responsibility in Marketing:
    The journal examines the ethical implications of marketing practices and the role of corporate social responsibility (CSR) in shaping consumer perceptions and brand reputation.
  6. Quantitative and Qualitative Methodologies:
    It supports the use of both quantitative and qualitative research methodologies, encouraging rigorous analysis and diverse approaches to marketing research.
Recent publications in the Journal of Marketing Theory and Practice reveal several emerging themes that reflect current trends in marketing research and practice. These themes highlight the journal's responsiveness to contemporary marketing challenges and innovations.
  1. Digital Marketing and AI Integration:
    There is a growing focus on the integration of artificial intelligence in marketing practices, exploring how AI tools enhance customer experiences and optimize marketing strategies.
  2. Consumer Empowerment and Engagement:
    Research on consumer empowerment, engagement, and the role of user-generated content is trending, emphasizing the importance of active consumer participation in brand narratives.
  3. Sustainability and Ethical Marketing:
    An increasing number of studies are addressing sustainability and ethical considerations in marketing, reflecting a heightened consumer awareness and demand for responsible marketing practices.
  4. Experiential and Multi-Sensory Marketing:
    Emerging studies are investigating the impact of multi-sensory marketing strategies and experiential branding, particularly in digital environments like the Metaverse.
  5. Influencer Marketing Dynamics:
    Research into the dynamics of influencer marketing, including its effectiveness and ethical implications, is gaining traction as brands increasingly rely on influencers to reach target audiences.

Declining or Waning

While the Journal of Marketing Theory and Practice continues to explore a wide variety of themes, some areas have shown signs of declining interest over recent years. This section highlights these waning themes, indicating a shift in research focus.
  1. Traditional Advertising Techniques:
    There has been a noticeable decline in research focused on traditional advertising methods, as the emphasis has shifted towards digital and influencer marketing strategies due to changing consumer behaviors.
  2. Basic Consumer Demographics Studies:
    Research that solely focuses on demographic analyses without exploring deeper psychological or behavioral insights has become less prominent, as researchers are now more interested in the motivations and experiences of consumers.
  3. Static Brand Positioning:
    Studies that advocate for static brand positioning strategies are less common, reflecting a movement towards dynamic and adaptable branding approaches that respond to market changes.
  4. Conventional Market Research Techniques:
    There is a waning interest in conventional market research techniques that do not integrate modern analytical tools or consumer engagement methods, as the field increasingly values innovative and data-driven approaches.

Similar Journals

Journal of Strategic Marketing

Cultivating Excellence in Strategic Marketing Research
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

Retail and Marketing Review

Transforming the Landscape of Retail and Marketing.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.

International Journal of Marketing Communication and New Media

Navigating the evolving dynamics of marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Market-Trziste

Exploring the Frontiers of Market Dynamics
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

MARKETING LETTERS

Bridging academic excellence with practical marketing solutions.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

JOURNAL OF MARKETING

Empowering Marketing Insights for Tomorrow's Innovators.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

International Journal of Sports Marketing & Sponsorship

Unleashing the Power of Sports Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Asia Pacific Journal of Marketing and Logistics

Connecting Academia with Real-World Logistics Solutions.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

Journal of Islamic Marketing

Innovating Marketing Practices with Cultural Relevance
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Transforming Ideas into Impactful Marketing Practices
Publisher: SPRINGERISSN: 0092-0703Frequency: 6 issues/year

The JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.