Retail and Marketing Review
Scope & Guideline
Empowering Retail and Marketing Scholarship.
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal emphasizes research that delves into consumer behavior, exploring how various factors such as demographics, psychographics, and emotional responses influence purchasing decisions in retail settings. - Digital Marketing Innovations:
There is a strong focus on the impact of digital marketing strategies, including social media marketing, online reviews, and influencer marketing, on consumer engagement and brand loyalty. - Retail Management Practices:
The journal addresses the management aspects of retail, including customer relationship management, service quality, and the operational strategies that drive retailer performance. - Health and Ethical Consumerism:
Research examining the implications of health regulations, consumer protection, and ethical marketing practices is a significant aspect of the journal, reflecting growing concerns over consumer rights. - Market Trends and Economic Impact:
The journal covers trends within the retail market, including the effects of economic events like the COVID-19 pandemic on consumer behaviors and retail strategies.
Trending and Emerging
- Impact of Digital Transformation:
Recent studies are increasingly examining the effects of digital transformation on retail practices, including the adoption of e-commerce, mobile reviews, and online customer engagement strategies. - Consumer Engagement through Technology:
Research exploring consumer engagement through technological advancements, such as chatbots and online sensory branding, has become more prevalent, indicating a shift towards understanding the digital consumer. - Sustainability and Ethical Marketing:
There is a growing interest in sustainability and ethical marketing practices, with research focusing on consumer perceptions of green marketing and the regulatory impacts on retail strategies. - Health and Safety in Retailing:
The COVID-19 pandemic has catalyzed research into health and safety in retail environments, including consumer responses to health regulations and the implications for marketing strategies. - Influence of Social Media and User-Generated Content:
The role of social media and user-generated content in shaping consumer behavior and brand perceptions is increasingly examined, reflecting the growing importance of these factors in modern marketing.
Declining or Waning
- Traditional Retail Strategies:
Research focusing on conventional retail strategies, such as brick-and-mortar operations without digital integration, seems to be waning, as more studies emphasize the need for digital transformation and e-commerce. - General Economic Studies:
Papers that broadly analyze economic impacts on retail without specific consumer behavior insights are becoming less frequent, indicating a shift towards more targeted and nuanced studies. - Physical Store Experience:
There is a noticeable decline in studies solely focused on the in-store shopping experience, as the journal pivots towards understanding online shopping behaviors and digital interactions.
Similar Journals
International Journal of Online Marketing
Uncovering Trends in the Evolving Marketing EcosystemThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Leading the Way in Global Marketing ResearchInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.
International Journal of Sports Marketing & Sponsorship
Unleashing the Power of Sports MarketingInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.
JOURNAL OF CONSUMER MARKETING
Exploring the Dynamics of Consumer Behavior.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Unveiling Insights into the Digital Advertising LandscapeWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
Journal of Retailing and Consumer Services
Connecting Research and Practice in Retail ExcellenceJournal of Retailing and Consumer Services, published by Elsevier Science Ltd, is a premier, comprehensive academic journal focused on the dynamic fields of marketing, retailing, and consumer behavior. With a strong emphasis on the interplay between consumer services and retail practices, this journal has maintained a Q1 ranking within the marketing category as of 2023, placing it among the top 5% of journals in its field according to Scopus, where it ranks #5 out of 210. The journal's impact is underscored by its significant readership and contribution to the ongoing dialogue regarding consumer service innovations, retail strategies, and market trends. Researchers, professionals, and students interested in the latest empirical research and theoretical advancements will find valuable insights and a collaborative platform for knowledge exchange within its pages. The ISSN of the journal is 0969-6989 for print and 1873-1384 for electronic issues, reflecting its commitment to accessibility and dissemination in the field from its inception in 1994 through to its convergence year of 2025.
Market-Trziste
Advancing Knowledge in Economics and MarketingMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
Journal of Fashion Marketing and Management
Bridging Theory and Practice in Fashion ManagementJournal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.
EUROPEAN JOURNAL OF MARKETING
Illuminating the Future of Marketing through Rigorous Research.The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.
Journal of Marketing Theory and Practice
Connecting academic rigor with practical marketing solutions.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.