Retail and Marketing Review
Scope & Guideline
Empowering Retail and Marketing Scholarship.
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal emphasizes research that delves into consumer behavior, exploring how various factors such as demographics, psychographics, and emotional responses influence purchasing decisions in retail settings. - Digital Marketing Innovations:
There is a strong focus on the impact of digital marketing strategies, including social media marketing, online reviews, and influencer marketing, on consumer engagement and brand loyalty. - Retail Management Practices:
The journal addresses the management aspects of retail, including customer relationship management, service quality, and the operational strategies that drive retailer performance. - Health and Ethical Consumerism:
Research examining the implications of health regulations, consumer protection, and ethical marketing practices is a significant aspect of the journal, reflecting growing concerns over consumer rights. - Market Trends and Economic Impact:
The journal covers trends within the retail market, including the effects of economic events like the COVID-19 pandemic on consumer behaviors and retail strategies.
Trending and Emerging
- Impact of Digital Transformation:
Recent studies are increasingly examining the effects of digital transformation on retail practices, including the adoption of e-commerce, mobile reviews, and online customer engagement strategies. - Consumer Engagement through Technology:
Research exploring consumer engagement through technological advancements, such as chatbots and online sensory branding, has become more prevalent, indicating a shift towards understanding the digital consumer. - Sustainability and Ethical Marketing:
There is a growing interest in sustainability and ethical marketing practices, with research focusing on consumer perceptions of green marketing and the regulatory impacts on retail strategies. - Health and Safety in Retailing:
The COVID-19 pandemic has catalyzed research into health and safety in retail environments, including consumer responses to health regulations and the implications for marketing strategies. - Influence of Social Media and User-Generated Content:
The role of social media and user-generated content in shaping consumer behavior and brand perceptions is increasingly examined, reflecting the growing importance of these factors in modern marketing.
Declining or Waning
- Traditional Retail Strategies:
Research focusing on conventional retail strategies, such as brick-and-mortar operations without digital integration, seems to be waning, as more studies emphasize the need for digital transformation and e-commerce. - General Economic Studies:
Papers that broadly analyze economic impacts on retail without specific consumer behavior insights are becoming less frequent, indicating a shift towards more targeted and nuanced studies. - Physical Store Experience:
There is a noticeable decline in studies solely focused on the in-store shopping experience, as the journal pivots towards understanding online shopping behaviors and digital interactions.
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