Retail and Marketing Review

Scope & Guideline

Empowering Retail and Marketing Scholarship.

Introduction

Immerse yourself in the scholarly insights of Retail and Marketing Review with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN2708-3209
PublisherMC CANT
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationRETAIL MARK REV / Retail Mark. Rev.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressUniv South Africa, Dept Marketing and Retail Management, Pretoria 00000, SOUTH AFRICA

Aims and Scopes

The 'Retail and Marketing Review' journal serves as a platform for scholarly research focusing on the interplay between retail practices and marketing strategies. It aims to present insights that enhance understanding and application in the retail environment, particularly within the South African context.
  1. Consumer Behavior Analysis:
    The journal emphasizes research that delves into consumer behavior, exploring how various factors such as demographics, psychographics, and emotional responses influence purchasing decisions in retail settings.
  2. Digital Marketing Innovations:
    There is a strong focus on the impact of digital marketing strategies, including social media marketing, online reviews, and influencer marketing, on consumer engagement and brand loyalty.
  3. Retail Management Practices:
    The journal addresses the management aspects of retail, including customer relationship management, service quality, and the operational strategies that drive retailer performance.
  4. Health and Ethical Consumerism:
    Research examining the implications of health regulations, consumer protection, and ethical marketing practices is a significant aspect of the journal, reflecting growing concerns over consumer rights.
  5. Market Trends and Economic Impact:
    The journal covers trends within the retail market, including the effects of economic events like the COVID-19 pandemic on consumer behaviors and retail strategies.
The 'Retail and Marketing Review' has seen a notable evolution in its thematic focus, particularly in response to emerging market trends and consumer behaviors. The following themes have gained prominence in recent publications, reflecting current research interests.
  1. Impact of Digital Transformation:
    Recent studies are increasingly examining the effects of digital transformation on retail practices, including the adoption of e-commerce, mobile reviews, and online customer engagement strategies.
  2. Consumer Engagement through Technology:
    Research exploring consumer engagement through technological advancements, such as chatbots and online sensory branding, has become more prevalent, indicating a shift towards understanding the digital consumer.
  3. Sustainability and Ethical Marketing:
    There is a growing interest in sustainability and ethical marketing practices, with research focusing on consumer perceptions of green marketing and the regulatory impacts on retail strategies.
  4. Health and Safety in Retailing:
    The COVID-19 pandemic has catalyzed research into health and safety in retail environments, including consumer responses to health regulations and the implications for marketing strategies.
  5. Influence of Social Media and User-Generated Content:
    The role of social media and user-generated content in shaping consumer behavior and brand perceptions is increasingly examined, reflecting the growing importance of these factors in modern marketing.

Declining or Waning

While certain themes have been consistently explored, others appear to be losing traction within the recent publications of the 'Retail and Marketing Review'. This section highlights the areas that are gradually phasing out, suggesting a shift in research focus.
  1. Traditional Retail Strategies:
    Research focusing on conventional retail strategies, such as brick-and-mortar operations without digital integration, seems to be waning, as more studies emphasize the need for digital transformation and e-commerce.
  2. General Economic Studies:
    Papers that broadly analyze economic impacts on retail without specific consumer behavior insights are becoming less frequent, indicating a shift towards more targeted and nuanced studies.
  3. Physical Store Experience:
    There is a noticeable decline in studies solely focused on the in-store shopping experience, as the journal pivots towards understanding online shopping behaviors and digital interactions.

Similar Journals

Market-Trziste

Empowering Economists and Marketers Worldwide
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Recherche et Applications en Marketing-English Edition

Connecting Theory to Practice in Marketing Research
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

International Journal of Sports Marketing & Sponsorship

Unleashing the Power of Sports Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

JOURNAL OF CONSUMER MARKETING

Pioneering the Future of Consumer Insights.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

International Journal of Retail & Distribution Management

Bridging theory and practice in distribution management.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0959-0552Frequency: 12 issues/year

International Journal of Retail & Distribution Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of research in the fields of retail, distribution, marketing, and tourism management. With its ISSN 0959-0552 and E-ISSN 1758-6690, this esteemed journal is characterized by its commitment to advancing knowledge and bridging theory with practice. The journal has solidified its reputation with a commendable position in the 2023 rankings, achieving Q1 status in Business and International Management and Q1 in Tourism, Leisure and Hospitality Management, reflecting its scholarly impact and relevance. Aiming to provide a platform for innovative research, it offers insights into current trends and challenges faced by the retail and distribution sectors, making it an essential resource for researchers, professionals, and students alike. With its broad scope and focus on impactful findings, the International Journal of Retail & Distribution Management continues to influence the future direction of academic inquiry and industry practices.

Journal of Marketing Theory and Practice

Elevating marketing theory to meet real-world challenges.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Asia Pacific Journal of Marketing and Logistics

Navigating the Future of Marketing in the Asia Pacific Region.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

International Journal of Bank Marketing

Transforming bank marketing strategies with cutting-edge research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-2323Frequency: 7 issues/year

International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.

Journal of Islamic Marketing

Shaping Marketing Strategies Through Islamic Principles
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

Journal of Internet Commerce

Advancing Knowledge in Digital Commerce Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1533-2861Frequency: 4 issues/year

The Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.