Retail and Marketing Review

Scope & Guideline

Connecting Research to Practice in Retail Dynamics.

Introduction

Welcome to your portal for understanding Retail and Marketing Review, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN2708-3209
PublisherMC CANT
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationRETAIL MARK REV / Retail Mark. Rev.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressUniv South Africa, Dept Marketing and Retail Management, Pretoria 00000, SOUTH AFRICA

Aims and Scopes

The 'Retail and Marketing Review' journal serves as a platform for scholarly research focusing on the interplay between retail practices and marketing strategies. It aims to present insights that enhance understanding and application in the retail environment, particularly within the South African context.
  1. Consumer Behavior Analysis:
    The journal emphasizes research that delves into consumer behavior, exploring how various factors such as demographics, psychographics, and emotional responses influence purchasing decisions in retail settings.
  2. Digital Marketing Innovations:
    There is a strong focus on the impact of digital marketing strategies, including social media marketing, online reviews, and influencer marketing, on consumer engagement and brand loyalty.
  3. Retail Management Practices:
    The journal addresses the management aspects of retail, including customer relationship management, service quality, and the operational strategies that drive retailer performance.
  4. Health and Ethical Consumerism:
    Research examining the implications of health regulations, consumer protection, and ethical marketing practices is a significant aspect of the journal, reflecting growing concerns over consumer rights.
  5. Market Trends and Economic Impact:
    The journal covers trends within the retail market, including the effects of economic events like the COVID-19 pandemic on consumer behaviors and retail strategies.
The 'Retail and Marketing Review' has seen a notable evolution in its thematic focus, particularly in response to emerging market trends and consumer behaviors. The following themes have gained prominence in recent publications, reflecting current research interests.
  1. Impact of Digital Transformation:
    Recent studies are increasingly examining the effects of digital transformation on retail practices, including the adoption of e-commerce, mobile reviews, and online customer engagement strategies.
  2. Consumer Engagement through Technology:
    Research exploring consumer engagement through technological advancements, such as chatbots and online sensory branding, has become more prevalent, indicating a shift towards understanding the digital consumer.
  3. Sustainability and Ethical Marketing:
    There is a growing interest in sustainability and ethical marketing practices, with research focusing on consumer perceptions of green marketing and the regulatory impacts on retail strategies.
  4. Health and Safety in Retailing:
    The COVID-19 pandemic has catalyzed research into health and safety in retail environments, including consumer responses to health regulations and the implications for marketing strategies.
  5. Influence of Social Media and User-Generated Content:
    The role of social media and user-generated content in shaping consumer behavior and brand perceptions is increasingly examined, reflecting the growing importance of these factors in modern marketing.

Declining or Waning

While certain themes have been consistently explored, others appear to be losing traction within the recent publications of the 'Retail and Marketing Review'. This section highlights the areas that are gradually phasing out, suggesting a shift in research focus.
  1. Traditional Retail Strategies:
    Research focusing on conventional retail strategies, such as brick-and-mortar operations without digital integration, seems to be waning, as more studies emphasize the need for digital transformation and e-commerce.
  2. General Economic Studies:
    Papers that broadly analyze economic impacts on retail without specific consumer behavior insights are becoming less frequent, indicating a shift towards more targeted and nuanced studies.
  3. Physical Store Experience:
    There is a noticeable decline in studies solely focused on the in-store shopping experience, as the journal pivots towards understanding online shopping behaviors and digital interactions.

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