JOURNAL OF MARKETING RESEARCH

Scope & Guideline

Transforming Data into Marketing Mastery

Introduction

Welcome to your portal for understanding JOURNAL OF MARKETING RESEARCH, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN0022-2437
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Converge1968, from 1996 to 2024
AbbreviationJ MARKETING RES / J. Mark. Res.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The Journal of Marketing Research focuses on advancing the understanding of marketing phenomena through rigorous research methodologies. It encompasses a broad spectrum of topics that reflect the diverse interests of marketing scholars and practitioners, emphasizing empirical studies, theoretical advancements, and practical applications.
  1. Consumer Behavior Analysis:
    The journal explores various dimensions of consumer behavior, including decision-making processes, perceptions, and the psychological factors that influence purchasing decisions.
  2. Marketing Strategy and Effectiveness:
    Research on marketing strategies, including advertising effectiveness, brand management, and promotional tactics that drive consumer engagement and sales.
  3. Digital Marketing and Technology:
    Focus on the impact of digital technologies on marketing practices, including social media, online advertising, and the use of data analytics for consumer insights.
  4. Market Research Methodologies:
    A strong emphasis on innovative methodologies for conducting market research, including experimental designs, qualitative approaches, and advanced statistical techniques.
  5. Societal and Ethical Implications of Marketing:
    Investigations into the broader societal impacts of marketing practices, including ethical considerations, consumer welfare, and the role of marketing in public policy.
The Journal of Marketing Research has demonstrated a dynamic evolution in its thematic focus, reflecting contemporary marketing challenges and advancements. Recent publications highlight emerging trends that are increasingly relevant to both academia and industry practitioners.
  1. Impact of Digital and Social Media:
    There is a growing emphasis on the implications of digital and social media on consumer behavior, including the influence of user-generated content and online reviews on brand perception and sales.
  2. Consumer Privacy and Data Ethics:
    As consumer privacy concerns grow, research addressing data ethics, privacy choices, and their impact on marketing strategies is becoming more prevalent.
  3. Sustainability and Ethical Consumption:
    Emerging studies focus on sustainable marketing practices and consumer behavior related to environmental considerations, reflecting a societal shift towards sustainability.
  4. Behavioral Economics in Marketing:
    Increased interest in applying behavioral economics principles to marketing strategies, exploring how psychological factors affect consumer choices and marketing effectiveness.
  5. Artificial Intelligence and Automation in Marketing:
    Research on the role of AI and automation in marketing practices is gaining traction, investigating how these technologies can enhance customer engagement and operational efficiency.

Declining or Waning

While the Journal of Marketing Research has maintained a robust focus on various marketing themes, certain areas have shown signs of declining prominence in recent publications. This shift may reflect changing priorities in the field or emerging trends that overshadow previous topics.
  1. Traditional Advertising Effectiveness:
    There has been a noticeable reduction in studies focused solely on traditional advertising effectiveness, as the field increasingly shifts toward digital marketing and integrated communication strategies.
  2. Static Market Segmentation Models:
    Research utilizing static models for market segmentation is less frequently published, as the focus has moved towards dynamic and data-driven approaches that consider consumer behavior variability.
  3. Consumer Loyalty Programs:
    Interest in traditional loyalty programs is waning, with newer studies emphasizing personalized marketing and customer experience design over standard loyalty schemes.

Similar Journals

JOURNAL OF INTERNATIONAL MARKETING

Innovating the Future of Global Marketing Practices
Publisher: SAGE PUBLICATIONS INCISSN: 1069-031XFrequency: 4 issues/year

JOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.

International Journal of Marketing Communication and New Media

Navigating the evolving dynamics of marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Journal of Marketing Theory and Practice

Elevating marketing theory to meet real-world challenges.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Journal of Fashion Marketing and Management

Exploring the Intersection of Fashion and Marketing Excellence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1361-2026Frequency: 4 issues/year

Journal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.

Journal of Global Scholars of Marketing Science

Elevating Academic Discourse in Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

JOURNAL OF RETAILING

Innovating knowledge in consumer behavior and market trends.
Publisher: ELSEVIER SCIENCE INCISSN: 0022-4359Frequency: 4 issues/year

JOURNAL OF RETAILING, published by Elsevier Science Inc, stands as a premier platform for advancing knowledge in the fields of marketing and retail management. With an ISSN of 0022-4359 and E-ISSN of 1873-3271, this esteemed journal has established itself as a vital resource since its inception, covering essential and emerging topics relevant to retailing strategies, consumer behavior, and market dynamics. Recognized in the top quartile (Q1) of Marketing journals as of 2023, it demonstrates remarkable impact with a Scopus rank of #17 out of 210, placing it in the 92nd percentile among its peers. Although the journal does not currently offer open access options, it is committed to scholarly excellence, catering to researchers, practitioners, and students who seek to deepen their expertise in the retail sector. The journal's convergence from 1993 to 2024 reflects its ongoing relevance and adaptability to the evolving landscape of retailing, making it an indispensable resource for anyone interested in cutting-edge retail research and practical applications.

Marketing Intelligence & Planning

Cultivating Ideas for Strategic Marketing Success
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

MARKETING LETTERS

Empowering scholars with impactful marketing research.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

JOURNAL OF ADVERTISING

Elevating Advertising Research to New Heights
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0091-3367Frequency: 4 issues/year

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

PSYCHOLOGY & MARKETING

Bridging Psychological Insights and Marketing Innovation
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.