JOURNAL OF MARKETING RESEARCH
Scope & Guideline
Bridging Theory and Practice in Marketing
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal explores various dimensions of consumer behavior, including decision-making processes, perceptions, and the psychological factors that influence purchasing decisions. - Marketing Strategy and Effectiveness:
Research on marketing strategies, including advertising effectiveness, brand management, and promotional tactics that drive consumer engagement and sales. - Digital Marketing and Technology:
Focus on the impact of digital technologies on marketing practices, including social media, online advertising, and the use of data analytics for consumer insights. - Market Research Methodologies:
A strong emphasis on innovative methodologies for conducting market research, including experimental designs, qualitative approaches, and advanced statistical techniques. - Societal and Ethical Implications of Marketing:
Investigations into the broader societal impacts of marketing practices, including ethical considerations, consumer welfare, and the role of marketing in public policy.
Trending and Emerging
- Impact of Digital and Social Media:
There is a growing emphasis on the implications of digital and social media on consumer behavior, including the influence of user-generated content and online reviews on brand perception and sales. - Consumer Privacy and Data Ethics:
As consumer privacy concerns grow, research addressing data ethics, privacy choices, and their impact on marketing strategies is becoming more prevalent. - Sustainability and Ethical Consumption:
Emerging studies focus on sustainable marketing practices and consumer behavior related to environmental considerations, reflecting a societal shift towards sustainability. - Behavioral Economics in Marketing:
Increased interest in applying behavioral economics principles to marketing strategies, exploring how psychological factors affect consumer choices and marketing effectiveness. - Artificial Intelligence and Automation in Marketing:
Research on the role of AI and automation in marketing practices is gaining traction, investigating how these technologies can enhance customer engagement and operational efficiency.
Declining or Waning
- Traditional Advertising Effectiveness:
There has been a noticeable reduction in studies focused solely on traditional advertising effectiveness, as the field increasingly shifts toward digital marketing and integrated communication strategies. - Static Market Segmentation Models:
Research utilizing static models for market segmentation is less frequently published, as the focus has moved towards dynamic and data-driven approaches that consider consumer behavior variability. - Consumer Loyalty Programs:
Interest in traditional loyalty programs is waning, with newer studies emphasizing personalized marketing and customer experience design over standard loyalty schemes.
Similar Journals
JOURNAL OF MARKETING
Exploring the Future of Marketing Through Rigorous Research.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.
JOURNAL OF ADVERTISING
Connecting Theory and Practice in Advertising and MarketingJOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.
Journal of Global Scholars of Marketing Science
Advancing the Frontiers of Marketing KnowledgeThe Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.
Journal of Internet Commerce
Unlocking the Potential of Internet Commerce ResearchThe Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Shaping the Future of Marketing with Innovative InsightsInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.
Journal of Fashion Marketing and Management
Innovating the Future of Fashion Marketing ResearchJournal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.
Marketing Intelligence & Planning
Bridging Theory and Practice in Marketing ExcellenceMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
Innovative Marketing
Driving Change in Marketing with Cutting-Edge InsightsInnovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!
JOURNAL OF RETAILING
Shaping retail excellence through rigorous research.JOURNAL OF RETAILING, published by Elsevier Science Inc, stands as a premier platform for advancing knowledge in the fields of marketing and retail management. With an ISSN of 0022-4359 and E-ISSN of 1873-3271, this esteemed journal has established itself as a vital resource since its inception, covering essential and emerging topics relevant to retailing strategies, consumer behavior, and market dynamics. Recognized in the top quartile (Q1) of Marketing journals as of 2023, it demonstrates remarkable impact with a Scopus rank of #17 out of 210, placing it in the 92nd percentile among its peers. Although the journal does not currently offer open access options, it is committed to scholarly excellence, catering to researchers, practitioners, and students who seek to deepen their expertise in the retail sector. The journal's convergence from 1993 to 2024 reflects its ongoing relevance and adaptability to the evolving landscape of retailing, making it an indispensable resource for anyone interested in cutting-edge retail research and practical applications.
International Journal of Online Marketing
Advancing Research in the Digital Marketing SphereThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.