JOURNAL OF MARKETING RESEARCH

Scope & Guideline

Transforming Data into Marketing Mastery

Introduction

Immerse yourself in the scholarly insights of JOURNAL OF MARKETING RESEARCH with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0022-2437
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Converge1968, from 1996 to 2024
AbbreviationJ MARKETING RES / J. Mark. Res.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The Journal of Marketing Research focuses on advancing the understanding of marketing phenomena through rigorous research methodologies. It encompasses a broad spectrum of topics that reflect the diverse interests of marketing scholars and practitioners, emphasizing empirical studies, theoretical advancements, and practical applications.
  1. Consumer Behavior Analysis:
    The journal explores various dimensions of consumer behavior, including decision-making processes, perceptions, and the psychological factors that influence purchasing decisions.
  2. Marketing Strategy and Effectiveness:
    Research on marketing strategies, including advertising effectiveness, brand management, and promotional tactics that drive consumer engagement and sales.
  3. Digital Marketing and Technology:
    Focus on the impact of digital technologies on marketing practices, including social media, online advertising, and the use of data analytics for consumer insights.
  4. Market Research Methodologies:
    A strong emphasis on innovative methodologies for conducting market research, including experimental designs, qualitative approaches, and advanced statistical techniques.
  5. Societal and Ethical Implications of Marketing:
    Investigations into the broader societal impacts of marketing practices, including ethical considerations, consumer welfare, and the role of marketing in public policy.
The Journal of Marketing Research has demonstrated a dynamic evolution in its thematic focus, reflecting contemporary marketing challenges and advancements. Recent publications highlight emerging trends that are increasingly relevant to both academia and industry practitioners.
  1. Impact of Digital and Social Media:
    There is a growing emphasis on the implications of digital and social media on consumer behavior, including the influence of user-generated content and online reviews on brand perception and sales.
  2. Consumer Privacy and Data Ethics:
    As consumer privacy concerns grow, research addressing data ethics, privacy choices, and their impact on marketing strategies is becoming more prevalent.
  3. Sustainability and Ethical Consumption:
    Emerging studies focus on sustainable marketing practices and consumer behavior related to environmental considerations, reflecting a societal shift towards sustainability.
  4. Behavioral Economics in Marketing:
    Increased interest in applying behavioral economics principles to marketing strategies, exploring how psychological factors affect consumer choices and marketing effectiveness.
  5. Artificial Intelligence and Automation in Marketing:
    Research on the role of AI and automation in marketing practices is gaining traction, investigating how these technologies can enhance customer engagement and operational efficiency.

Declining or Waning

While the Journal of Marketing Research has maintained a robust focus on various marketing themes, certain areas have shown signs of declining prominence in recent publications. This shift may reflect changing priorities in the field or emerging trends that overshadow previous topics.
  1. Traditional Advertising Effectiveness:
    There has been a noticeable reduction in studies focused solely on traditional advertising effectiveness, as the field increasingly shifts toward digital marketing and integrated communication strategies.
  2. Static Market Segmentation Models:
    Research utilizing static models for market segmentation is less frequently published, as the focus has moved towards dynamic and data-driven approaches that consider consumer behavior variability.
  3. Consumer Loyalty Programs:
    Interest in traditional loyalty programs is waning, with newer studies emphasizing personalized marketing and customer experience design over standard loyalty schemes.

Similar Journals

PSYCHOLOGY & MARKETING

Unlocking Consumer Behavior Through Psychological Perspectives
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

INTERNATIONAL MARKETING REVIEW

Pioneering research at the intersection of business and culture.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.

Market-Trziste

Fostering Collaboration in the Economics Community
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

International Journal of Online Marketing

Bridging Theory and Practice in Online Marketing
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

Journal of International Consumer Marketing

Unveiling Trends in Global Consumer Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

JOURNAL OF RETAILING

Empowering scholars with impactful retail strategies.
Publisher: ELSEVIER SCIENCE INCISSN: 0022-4359Frequency: 4 issues/year

JOURNAL OF RETAILING, published by Elsevier Science Inc, stands as a premier platform for advancing knowledge in the fields of marketing and retail management. With an ISSN of 0022-4359 and E-ISSN of 1873-3271, this esteemed journal has established itself as a vital resource since its inception, covering essential and emerging topics relevant to retailing strategies, consumer behavior, and market dynamics. Recognized in the top quartile (Q1) of Marketing journals as of 2023, it demonstrates remarkable impact with a Scopus rank of #17 out of 210, placing it in the 92nd percentile among its peers. Although the journal does not currently offer open access options, it is committed to scholarly excellence, catering to researchers, practitioners, and students who seek to deepen their expertise in the retail sector. The journal's convergence from 1993 to 2024 reflects its ongoing relevance and adaptability to the evolving landscape of retailing, making it an indispensable resource for anyone interested in cutting-edge retail research and practical applications.

Retail and Marketing Review

Fostering Innovation in the Retail Sector.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.

Journal of Marketing Analytics

Decoding Marketing Success with Big Data Insights.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Marketing Theory

Elevating Marketing Knowledge to New Heights
Publisher: SAGE PUBLICATIONS INCISSN: 1470-5931Frequency: 4 issues/year

Marketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.

Journal of Fashion Marketing and Management

Bridging Theory and Practice in Fashion Management
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1361-2026Frequency: 4 issues/year

Journal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.