JOURNAL OF MARKETING RESEARCH

Scope & Guideline

Bridging Theory and Practice in Marketing

Introduction

Immerse yourself in the scholarly insights of JOURNAL OF MARKETING RESEARCH with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0022-2437
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Converge1968, from 1996 to 2024
AbbreviationJ MARKETING RES / J. Mark. Res.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The Journal of Marketing Research focuses on advancing the understanding of marketing phenomena through rigorous research methodologies. It encompasses a broad spectrum of topics that reflect the diverse interests of marketing scholars and practitioners, emphasizing empirical studies, theoretical advancements, and practical applications.
  1. Consumer Behavior Analysis:
    The journal explores various dimensions of consumer behavior, including decision-making processes, perceptions, and the psychological factors that influence purchasing decisions.
  2. Marketing Strategy and Effectiveness:
    Research on marketing strategies, including advertising effectiveness, brand management, and promotional tactics that drive consumer engagement and sales.
  3. Digital Marketing and Technology:
    Focus on the impact of digital technologies on marketing practices, including social media, online advertising, and the use of data analytics for consumer insights.
  4. Market Research Methodologies:
    A strong emphasis on innovative methodologies for conducting market research, including experimental designs, qualitative approaches, and advanced statistical techniques.
  5. Societal and Ethical Implications of Marketing:
    Investigations into the broader societal impacts of marketing practices, including ethical considerations, consumer welfare, and the role of marketing in public policy.
The Journal of Marketing Research has demonstrated a dynamic evolution in its thematic focus, reflecting contemporary marketing challenges and advancements. Recent publications highlight emerging trends that are increasingly relevant to both academia and industry practitioners.
  1. Impact of Digital and Social Media:
    There is a growing emphasis on the implications of digital and social media on consumer behavior, including the influence of user-generated content and online reviews on brand perception and sales.
  2. Consumer Privacy and Data Ethics:
    As consumer privacy concerns grow, research addressing data ethics, privacy choices, and their impact on marketing strategies is becoming more prevalent.
  3. Sustainability and Ethical Consumption:
    Emerging studies focus on sustainable marketing practices and consumer behavior related to environmental considerations, reflecting a societal shift towards sustainability.
  4. Behavioral Economics in Marketing:
    Increased interest in applying behavioral economics principles to marketing strategies, exploring how psychological factors affect consumer choices and marketing effectiveness.
  5. Artificial Intelligence and Automation in Marketing:
    Research on the role of AI and automation in marketing practices is gaining traction, investigating how these technologies can enhance customer engagement and operational efficiency.

Declining or Waning

While the Journal of Marketing Research has maintained a robust focus on various marketing themes, certain areas have shown signs of declining prominence in recent publications. This shift may reflect changing priorities in the field or emerging trends that overshadow previous topics.
  1. Traditional Advertising Effectiveness:
    There has been a noticeable reduction in studies focused solely on traditional advertising effectiveness, as the field increasingly shifts toward digital marketing and integrated communication strategies.
  2. Static Market Segmentation Models:
    Research utilizing static models for market segmentation is less frequently published, as the focus has moved towards dynamic and data-driven approaches that consider consumer behavior variability.
  3. Consumer Loyalty Programs:
    Interest in traditional loyalty programs is waning, with newer studies emphasizing personalized marketing and customer experience design over standard loyalty schemes.

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